Vice President, Marketing

• May 2022 - Present

Leading and building out the marketing team at OnlineMedEd. OnlineMedEd provides a complementary, longitudinal, and integrated curriculum that enables learners to asynchronously master the core knowledge about the foundations of medicine and then builds on that to develop the practical applied skills necessary to have fruitful experiential learning. Leading and building out the marketing team at OnlineMedEd. OnlineMedEd provides a complementary, longitudinal, and integrated curriculum that enables learners to asynchronously master the core knowledge about the foundations of medicine and then builds on that to develop the practical applied skills necessary to have fruitful experiential learning.

Director Solutions Marketing

• Jul 2015 - May 2022

Manage solutions marketing strategy and direction for ERP products that are designed for the higher education market. Manage Go To Market strategy, give direction on collateral and sales enablement tools and work closely with customers on moving forward with innovative and modern products. Manage solutions marketing strategy and direction for ERP products that are designed for the higher education market. Manage Go To Market strategy, give direction on collateral and sales enablement tools and work closely with customers on moving forward with innovative and modern products.

Product Marketing Manager

• Jan 2012 - Apr 2015

Led marketing campaigns and project management involving cross-functional teams focused on relevant advertising program, Verizon Selects, to 75+M B2C subscriber base. Managed $500K budget. Significantly grew subscriber base from 500K to 8M subscribers after launching nationally and partnering with key departments. Managed project to be on time and exceeded target number by 3M. Led marketing campaigns and project management involving cross-functional teams focused on relevant advertising program, Verizon Selects, to 75+M B2C subscriber base. Managed $500K budget. Significantly grew subscriber base from 500K to 8M subscribers after launching nationally and partnering with key departments. Managed project to be on time and exceeded target number by 3M.

Senior Manager, Customer Engagement

• Jul 2008 - Nov 2011

Managed five key client community programs that improved client engagement and provided high value. Oversaw $200K budget and came in under budget. Supervised two employees. Expanded and branded the Catalyst Awards program which recognized 54 clients globally. Integrated social media and PR strategy to increase visibility. Defined KPIs and used analytics to measure success annually. Facilitated 80 user groups empowering client leaders to define strategic goals. Worked with leaders to drive new-member enrollment at their conferences. Awarded “Outstanding Contributor” from Business Development for user group work with partners. Led a core cross-functional team to select a software vendor for new client community site with 7,500+ users. Show less

Senior Manager, Product Marketing

• Apr 2006 - Jul 2008

Managed three products touching 40% of clients. Created and maintained communications to improve retention. Maintained 85% renewal rate by managing marketing program for several major software releases. Developed several buyer personas by leading team of eight to gather pragmatic marketing data. Educated clients on new benefits by creating marketing collateral, web text, brochures, fact sheets and decks.

Product Marketing Manager

• Aug 2005 - Mar 2007

Developed and managed marketing plans for product lines targeted at four different customer types. Awarded “Marketing Team Player of the Year”. Promoted to Senior Manager. Launched two new products by working cross-functionally and developing all GTM materials and demos. Facilitated seamless knowledge transfer with six departing team members during reorganization.

Director Marketing Communications

• Jan 2002 - Aug 2005

*Led day-to-day operations and strategy of marketing program. *Rebranded company with new name, collateral, advertising and messaging throughout organization. *Managed public relations firm to improve company interaction with key analysts and media. Wrote and edited press releases. Worked with firm to improve media and analyst coverage. *Organized logistics and crafted company messaging at industry events and tradeshows. *Created and managed outreach to marketing database of 1,500 key contacts for entire company. *Continually researched company’s competitive position in changing market and updated sales force. *Managed customer relationships with Tier-1 telecommunications carriers such as Global Crossing, BellSouth, TELUS (in Canada), T-Systems (in Germany), Embratel (in Brazil), and KDDI (in Japan). *Managed vendors to new design web site, implement content management system, wrote content for site and for collateral and white papers. Show less

Marketing Consultant

• Jan 2002 - Jan 2003

*Created marketing collateral for start-up including web content, brochures and white papers. *Conducted market research on industry and technology solutions. *Created marketing plan moving forward to increase brand awareness. *Created marketing collateral for start-up including web content, brochures and white papers. *Conducted market research on industry and technology solutions. *Created marketing plan moving forward to increase brand awareness.

Communications Specialist

• Jan 2001 - Nov 2001

Account Coordinator - Account Exec

• 1998 - 2000

*Developed article ideas and pitched them successfully to various media markets. *Managed growth and trained five junior staff members. *Assisted in developing proposals for winning new business. Created collateral and press materials. *Wrote press releases and targeted appropriate press and analysts with news. *Developed relationships with relevant research analysts (such as Forrester, Gartner & IDC). *Developed article ideas and pitched them successfully to various media markets. *Managed growth and trained five junior staff members. *Assisted in developing proposals for winning new business. Created collateral and press materials. *Wrote press releases and targeted appropriate press and analysts with news. *Developed relationships with relevant research analysts (such as Forrester, Gartner & IDC).