Experience

Xtasy Entertainment & PR

• United Arab Emirates
• Events Services
• 1 - 100 Employee

• Director Events & Media communication

  • Jan 2003 - Present

  Provide leadership in the creation, development, and monitoring of Events and Entertainment.work in line with the marketing team, and build a strategy to attract new clients and keep existing ones interested.Manage all aspects of Event & Entertainment operations including planning and overseeing budgets, staffing.Develop and oversee marketing, and business development strategies to produce both short-term and long-term profitability for the company Lead in the research, development, evaluation and implementation of new entertainment/acts/shows/theme services, technology, and processes to ensure the organization is proactive and anticipates changing customer entertainment interests and needs within the dynamic hospitality/entertainment environment.Responsible for the development and implementation of the strategic plan and vision for Entertainment & Media communication solutions for clients.Present and the Make of Presentations of selective acts and entertainment related to clients' requirement theme and concept of the event.Contracts negotiations with clients and vendors Responsible for managing production Partner & communicate with external vendors such as Food & Beverage and Security to ensure the requirements of events are met.Manage and oversee the day of logistics for events, ensuring that all are executed in a manner that will deliver an outstanding fan experience.ensure the continuity of business flow all year in the pipeline.Regular market visits to clients and other events for networking and leads Establish good relations with the media & pressStrategize for digital media campaigns on various platformsliaison and manage relations & invite VIPs, diplomats, socialites, and influencers.Events; B2B & B2Cbrands & products Launches.Stores openingsin-Malls entertainmentFashion shows & runwaysCorporate Gala awardsNational cultural and community festivalsCircus showsTicketed events & shows.nightlife entertainment and brunches Show less

• Director of events & media

  • Jan 2003 - Apr 2023

  Creative entertainment solutions and concepts for events (Corporate, Festivals, brands and products launches, Gala dinner & awards, community events)Business Development. Public relations and media communication strategy

• Director of Events & Media

  • Dec 2001 - Mar 2023

  In my capacity as Creative Director, I'm responsible for concept design, overall organization strategy and execution tactics. I'm also responsible for maintaining a thriving relationship with key strategic clients. My responsibilities include:-Celebrity/Artists A listers booker- Business Development- Company P&L- Growing Company Portfolio- Managing partnerships with strategic suppliers



Saraya Entertainment & PR Boutique

• Co-founder & Strategic Media communication/ show & entertainment production

  • Sep 2022 - Dec 2022

  Opera King Farouk Musical - show premiere production/ tribute show 1950-1970Entertainment show & theme producerEstablish contact with celebrities and talents -contracts negotiations.Establish connections with sponosrs and barter deals closingManaging technical and hospitality riders.Hiring crew and temp staff for the event; Director, stage manager, runners Venue hire and site visits.Digital media planning and tsrategy implementation with agency.VIP gueslist invitaion management.Financial & budget Negotiations with suppliers and hireAdvertising campaign management Media communication and press Show less

• Co-founder & Strategic Media communication/ show & entertainment production

  • Sep 2022 - Dec 2022

  Opera KIng Farouk Musical Primiere- Tribute 1950-1970iesEntertainment & show production development /Celebrities bookings and negotiations within busget Hiring suppliers and contractors Development Digital marketing and media strategy plan.launch bloggers and influencers media campaign and VIP invitations social media (Instagram ) implementation and strategy -make popularAdvertising campaignVenue selection and all communications with production technicals and administrationHospitality and technical rider managementVIP's guest list management Show less

• Media and event director

  • Sep 2022 - Dec 2022

• Director Strategy Operations

  • Sep 2022 - Dec 2022

  Event/project OPERA KING FAROUK MUSICAL & Gala AT DUBAI OPERA THEATRE vision & concept creationheadliners/talents/artists hire and contract negation.venue hire Marketing/advertising/digitsl media campaign strategy.media and press communication VIP relations team hire and management



Pole Angels Dubai- Fitness Center

• Motorcity Community

• Founder

  • Sep 2015 - Jul 2021

  Training and rehearsals space for our Entertainment concept and production for Xtasy Entertainment shows however it is also ladies and kids training fitness centern and academy for Aerials and circus skills Training and rehearsals space for our Entertainment concept and production for Xtasy Entertainment shows however it is also ladies and kids training fitness centern and academy for Aerials and circus skills



Seasons Luxury Fashion runway & pop-up

• Dubai

• Founder

  • Dec 2019 - Feb 2021

  Seasons Luxury Fashion Runway & Pop-up is a seasonal project - first edition was executed in December 2019 and second run was executed in February 2021 ; it is a runway and pop-up for luxury fashion and art renowned Participants of Haute couture and local designers from Europe, India , Egypt, New York, UAE and Levent took part in both Runway and Pop-up. the runway got the attention of media prints and social media platforms. the opening and award patronage by AlMaktoum Seasons Luxury Fashion Runway & Pop-up is a seasonal project - first edition was executed in December 2019 and second run was executed in February 2021 ; it is a runway and pop-up for luxury fashion and art renowned Participants of Haute couture and local designers from Europe, India , Egypt, New York, UAE and Levent took part in both Runway and Pop-up. the runway got the attention of media prints and social media platforms. the opening and award patronage by AlMaktoum



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing Specialist & Chef

  • 1997 - 2000

  Product marketing Account Management Organizing Events Booklets and recipes for consumers integrating Nestle products. Road shows and events Consumers Relations Recipes trials and tasting sessions for existing products and new ones Road Shows Organizing and Execution. Product marketing Account Management Organizing Events Booklets and recipes for consumers integrating Nestle products. Road shows and events Consumers Relations Recipes trials and tasting sessions for existing products and new ones Road Shows Organizing and Execution.