Customer Service Representatives (CSR)

• Nov 2021 - Present

Marketing Analyst

• May 2022 - Aug 2022

• Gather data from consumers, sales, and competitors • Analyze the collected data and convert it into digestible information and visual representations • Develop reports and present findings to key stakeholders • SEO optimization • Social media strategy and calendar maintenance • Sales Force • Gather data from consumers, sales, and competitors • Analyze the collected data and convert it into digestible information and visual representations • Develop reports and present findings to key stakeholders • SEO optimization • Social media strategy and calendar maintenance • Sales Force

Marketing Coordinator

• Jul 2018 - Sep 2021

● Designing infographics, storyboards, use cases, epics, user stories, mock screens, demos, and prototypes for innovative business solutions. ● Prepare use cases, create, and define test plans, test cases, and perform test management activities. ● Developed and executed integrated marketing campaigns, including market research, target audience identification, and campaign objective setting. ● Created compelling marketing content and collateral for various channels, such as websites, brochures, social media, and advertisements. ● Designed visually captivating graphics, including logos, illustrations, infographics, and layout designs, that effectively communicated brand messages and enhanced overall visual appeal. ● Coordinated and organized marketing events, such as trade shows, conferences, and product launches, ensuring seamless logistics and effective promotional activities. ● Partner with the marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels. Show less

Advisor

• Apr 2019 - May 2021

- Managing, motivating and mentoring an in-house digital team (SEO, SEM, SMO, Graphic Designers and WordPress Developers), leveraging the team’s strengths through engaging and effective team management. - Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing. - Provide customer analysis; segment customers, establish the reporting infrastructure, track performance, and present the results to the team. - Refining current digital performance metrics and tracking and communicating ongoing performance, benchmarking our digital Investments and campaigns. - Overseeing initiatives such as site marketing, search engine marketing, affiliate programs, online media and email marketing. - Partner with the marketing team to optimize marketing automation and lead nurturing processes through email, content, and social channels. - Manage all digital marketing, and e-commerce projects from inception to ongoing delivery including hands-on execution. Show less

Senior Manager

• Jun 2017 - May 2021

Marketing the clients’ business to achieve objectives such as lead generation, high online visibility, online brand positioning and online reputation management ● Handling clients for overall digital marketing strategies involving SEO, SMO, PPC, Content Management, Landing-Page Optimisation, Link-Building, Graphic Designing, WordPress and so on. ● Working with clients from Canada & Australia and handling marketing & promotional activities. ● Analytical, meticulous and quality-orientation with an eye for detail CORE COMPETENCIES. ● Devising web-marketing strategies that have elevates brand from relative obscurity, generating leads/revenue and increased profits in competitive markets. ● Developing content initiatives to launch blogs, video content and social media profiles to generate thought leadership and significant inbound marketing results. ● Analysing and researching keywords related to client’s website through keywords research tool. ● Conducting competitor analysis to identify improvements as well as increase visibility and rankings. ● Ensuring the continued success of Pay Per Click (PPC) lead generation, delivering strong profits and Return on Investment to the business. ● Conducting regular research into the industry to keep abreast of the latest Google updates, search marketing technologies, digital trends, marketing advancements, etc. key Points : ● Planning and devising on-page optimization strategies as per website requirements ● Formulating marketing strategies for Facebook page optimization to increase brand visibility and improve online brand positioning of the business ● Working on lead generation through LinkedIn Group creation, PPC, etc. ● Managing the development and optimisation of landing pages for PPC and Email Marketing ● Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, social media tracking, Adwords tracking and various other tools Show less

Customer Service Specialist

• Nov 2016 - Jun 2017

Customer Service Representative

• Apr 2016 - Oct 2016