Experience

Red Herring Digital
• Australia
• Advertising Services
• 1 - 100 Employee
• Search Specialist

  • Feb 2022 - Present


Richmond Wheel & Castor Co

• Australia
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• E-Commerce and Digital Marketing Specialist

  • Jul 2021 - Sep 2021

  • Conducted research into topic and competitors, verified the information with relevant team members, researched potential SEO keywords to the relevant topic. • Created engaging copy which complied with the company’s Tone of Voice guide, incorporated SEO principles without compromising readability or accessibility of content. • Uploaded relevant copy and assets to the WordPress CMS (WooCommerce). • Ensured that all key elements were optimized using HTML, CSS and applied best practice principles for titles, permalinks, short descriptions, long descriptions, media titles and meta-data, snippets, linked products, and inventory. • Created content that included single product listings, sub-category copy, category copy and layout, articles, product selection guides and social media posts. • Assisted in the monitoring of keyword bids, daily and monthly budget caps, bid strategies, impression score, cost per leads, conversions and other metrics. Show less



Applied Industrial Technologies

• United States
• Wholesale
• 700 & Above Employee

• Digital Marketing Specialist

  • Jul 2019 - Jun 2021

  • Achieved a 31% increase in organic website traffic in terms of visits, unique visitors and pages per visits. • Executed strategy, copywriting and scheduling social media posts on platforms such as Facebook, Instagram, and LinkedIn. • Assisted in SEO functions like keyword research and content development and produced monthly, online marketing reports measuring the ROI and KPI indicators from various channels. • End to end coordination of social media (organic) campaigns on various social platforms (Facebook, Instagram, etc.) using a variety of tools. • Managed CMS for 40+ industrial suppliers, created website content and high performing landing pages for Applied Australia as well as Applied New Zealand. • Tracked and analysed email marketing performance through SendinBlue. • Collaborated with internal and external stakeholders, and specialists such as graphic designers and copywriters. Show less



Roy Morgan

• Australia
• Market Research
• 200 - 300 Employee

• Market Research Interviewer

  • Apr 2018 - May 2018

  • Conducted field research in a friendly and engaging manner in the Councils of Boroondara, Stonnington, Glen Eira and Monash in Melbourne • Created an accurate & detailed entry of 125 respondents into the Computer-assisted telephone interviewing (CATI) system for client review • Accurately conducted research for its marketing research project called the 'State of the Nation' covering all aspects of Australian life on the basis of house affordability, online shopping and rural Australia Show less



HDFC RED

• India
• Real Estate
• 1 - 100 Employee

• Branding and Communications Associate

  • Nov 2015 - May 2017

  • Designed the company website, prepared blogs on the latest real estate trends, developed email marketing campaigns, collaborated with magazine writers, industry influencers like Economic Times, Realty NXT etc. • Reviewed and edited the business content provided by our business partners for all the digital platforms. • Tracked the daily media of the real-estate units in all mainline, regional & business publication, media outlets, prepared PR dossiers for the business. • Designed the company website, prepared blogs on the latest real estate trends, developed email marketing campaigns, collaborated with magazine writers, industry influencers like Economic Times, Realty NXT etc. • Reviewed and edited the business content provided by our business partners for all the digital platforms. • Tracked the daily media of the real-estate units in all mainline, regional & business publication, media outlets, prepared PR dossiers for the business.