Experience

GBTA | Global Business Travel Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Product Marketing

  • Nov 2023 - 2 months



Sogolytics

• United States
• Information Technology & Services
• 1 - 100 Employee

• Director of Product Marketing

  • Apr 2021 - Aug 2023

  Herndon, VA Responsible for core product marketing frameworks including GTM strategy, positioning and messaging, competitive intelligence, sales enablement, and content strategy. After the company rebrand 2022, tasked with growing new brand presence and expanding sales pipeline through a variety of marketing strategies including virtual and in-person events, partner programs, and VoC storytelling. *Reporting to the CEO



ATPCO

• United States
• Airlines and Aviation
• 400 - 500 Employee

• Manager of Product Marketing, Team Lead

  • Jan 2019 - Apr 2021

  Dulles, VA Strategic leader on ATPCO’s Marketing team focused on high-impact marketing programs, operational excellence, and marketing effectiveness across ATPCO product portfolios. Managed a team of product marketers responsible for partnering with product management, sales, marketing, and customer success to develop and execute go-to-market (GTM) strategies, launch products (EA/GA), drive global ROI based multi-channel marketing campaigns, sales enablement, creative content assets, and demand generation… Show more Strategic leader on ATPCO’s Marketing team focused on high-impact marketing programs, operational excellence, and marketing effectiveness across ATPCO product portfolios. Managed a team of product marketers responsible for partnering with product management, sales, marketing, and customer success to develop and execute go-to-market (GTM) strategies, launch products (EA/GA), drive global ROI based multi-channel marketing campaigns, sales enablement, creative content assets, and demand generation initiatives. Led, managed, coached, and partnered with cross-functional teams, industry partners, and vendors to execute projects on time and within budget. Ensured operational efficiency and effectiveness by ensuring alignment of priorities, resources, and processes, using identified KPIs, and promoting shared business goals, targets and results.

• Product Marketing Lead

  • Jan 2018 - Jan 2019

  Dulles, VA - Developed ATPCO positioning playbook, coordinated executive-level alignment on competitive positioning and value propositions for core product offerings - Led implementation of the tiered product release process to prioritize business and marketing resources to more closely match business outcomes and maximize the marketing impact - Established executive-level product naming frameworks, transforming product naming practices from a feature-driven descriptive approach to a… Show more - Developed ATPCO positioning playbook, coordinated executive-level alignment on competitive positioning and value propositions for core product offerings - Led implementation of the tiered product release process to prioritize business and marketing resources to more closely match business outcomes and maximize the marketing impact - Established executive-level product naming frameworks, transforming product naming practices from a feature-driven descriptive approach to a customer-first, data-driven process. - Delivered ATPCO's first Marketing Hackathon - Led by example a product marketing team of four by setting a bar for customer-centric marketing content such as case studies, blog posts, webinars, explainer videos, quizzes, fact sheets, customer testimonials, and more - Product marketing lead for ATPCO's first successful business acquisition of Routehappy - Served as a President of ATPCO's Toastmasters International club

• Product Marketing Strategist

  • Jan 2015 - Dec 2017

  Dulles, VA - Created GTM strategy and led industry adoption efforts for Branded Fares solution. Achieved growth from 31 to 94 airline customers in 2 years (52% over adoption goal) - Built and executed a customer-centric adoption strategy for Optional Services upload feature, a crucial step in the drive towards dynamic pricing and personalization (USD 67 billion market) - Delivered ATPCO's first case study in company's history - Played an instrumental role in establishing ATPCO corporate blog… Show more - Created GTM strategy and led industry adoption efforts for Branded Fares solution. Achieved growth from 31 to 94 airline customers in 2 years (52% over adoption goal) - Built and executed a customer-centric adoption strategy for Optional Services upload feature, a crucial step in the drive towards dynamic pricing and personalization (USD 67 billion market) - Delivered ATPCO's first case study in company's history - Played an instrumental role in establishing ATPCO corporate blog program, wrote blog posts and helped to develop internal blog author community

• Senior Market Analyst

  • Jan 2012 - Dec 2014

  Dulles, VA • Core responsibilities included market research and analysis, sales and internal enablement, supporting customer webinars and trade shows, creating marketing and sales collateral. • Supported development and execution of customer-centric marketing strategies that enhanced ATPCO’s reputation and communicated product value • Translated technical product documentation into compelling, customer-friendly content, mapped to the customer journey from product discovery to adoption and advocacy

• Market Analyst

  • Apr 2011 - Dec 2011

  Core responsibilities included market research and analysis, sales and internal enablement, supporting customer webinars and trade shows, creating marketing and sales collateral.

• Business Analyst

  • Sep 2010 - Apr 2011

  Played a high-impact role in successful launch of automated Baggage Allowance and Charges solution (new in 2011, this product feature is currently used by over 400 airlines representing 99% of global flight schedule)



Export-Import Bank of the United States

• United States
• Banking
• 400 - 500 Employee

• Financial Support Associate

  • Aug 2009 - Sep 2010

  Served as a trusted consultant to Corporate Portfolio Management Division officers, executing comprehensive research on international companies, markets, industries, and countries to support risk evaluation and address the viability and strengths/weaknesses of investment transactions in excess of $20 million



Raiffeisen Bank Ukraine

• Banking
• 700 & Above Employee

• Lead Economist

  • Jul 2006 - Oct 2007

  Supported successful implementation of Raiffeisen Bank Aval re-branding efforts by driving development and implementation of marketing strategy for Corporate Business solutions



Cosmetic-City Ltd.

• Brand Manager

  • Oct 2005 - Jun 2006

  Kyiv, Ukraine Managed product marketing efforts and multi-channel GTM strategy creation and implementation, leading successful execution of company’s first semi-annual plan for market penetration and expansion, preventing seasonal sales decline, and achieving average monthly sales increase of 25%



Ales Ltd.

• Market Research Analyst

  • Feb 2005 - Sep 2005

  Kyiv, Ukraine Developed and implemented a multi-channel GTM for a new cosmetic brand, achieving 90% of the annual adoption goals in the first six month after product launch. Developed and led a promotional campaign to increase customer loyalty, managing a team of 6 seasonal field agents.