Experience

SEVEN Retail Group

• Indonesia
• Consumer Services
• 200 - 300 Employee

• Growth Strategy

  • Jun 2023 - Present

  • Manage Performance Marketing (Meta, Google, TikTok) • Co-lead GTM strategy (strategize campaign plan, budgeting, and performance analysis) of Sozo Skin through offline and online channels • Work closely with leadership (CXO) and functional heads of marketing, products, operations, and analytics to develop and execute growth plans • Design, implement, and monitor experiments to make data driven recommendations to improve acquisition, retention, and engagement KPIs • Manage Performance Marketing (Meta, Google, TikTok) • Co-lead GTM strategy (strategize campaign plan, budgeting, and performance analysis) of Sozo Skin through offline and online channels • Work closely with leadership (CXO) and functional heads of marketing, products, operations, and analytics to develop and execute growth plans • Design, implement, and monitor experiments to make data driven recommendations to improve acquisition, retention, and engagement KPIs



Ula

• Indonesia
• Technology, Information and Internet
• 400 - 500 Employee

• Strategy Planning - Commercial

  • Nov 2022 - May 2023

  • Design and lead strategy planning of 2023 user acquisitions through offline channels – manage 100+ field sales executives nationwide• Responsible for overall FoS Cost by designing attractive incentive scheme while managing positive RoI & Manpower Planning distributionsAchievement:- Gradually improve SE productivity by 2x- Cost reduction by x% by implementing new business process & MPP review analysis

• Strategy and Implementation - New Channel

  • Dec 2021 - Nov 2022

  • Lead 2 vertical of business: Fresh & Digital Goods in parallel: develop strategy, planning, and execution end-to-end business process• Design promo strategy for user acquisition, retention, and reactivation• Prepare stock forecasting for demand – planning process• Analyze complex data to generate insights and strategic initiatives. • Improve product profitability: pricing scheme, promo budget, and P&L reviewAchievement: Grew the highest GMV & User Trx achievement of Digital Goods and Fresh category of all lifetime Ula Show less



Grab

• Entertainment
• 1 - 100 Employee

• Fintech Strategy

  • Jul 2021 - Dec 2021

  Strategy and Planning GrabKios • Conduct quantitative and qualitative research and develop report as well as recommendation for relevant business analysis such as market sizing, benchmarking, competitive intelligence, operations model & strategy, customer pain-points, and business process improvement • Co-lead, design and manage end-to-end strategic projects • Liaising with internal teams across Grab and external stakeholders to ensure project success and improve business performance • Provide support to Loyalty Payment team and Grab Financial Group in preparing business plans and strategies Show less



SKANA

• United States
• Individual and Family Services

• Co-Founder

  • Mar 2018 - Jun 2021

  SKANA is a community based whose objective is to provide and fulfill the needs of the creative environment in Surabaya by discovering arts, people, ideas, and turns them into entertainment events. The philosophy of 'Skana' is 'Sound', means voicing and expressing our ideas through any kind of medium that can be seen as well as heard. - Managed one year contract as SHVR colonies - Gudang Garam Shiver - Managed various events for local outlets - Four Points Hotel, Goods Diner, Buro Bars, etc - Established good relationship with entertainment industry stakeholder in Surabaya - Lead internal team during the project management Show less


Akulaku Indonesia
• Indonesia
• Financial Services
• 500 - 600 Employee
• Business Operation

  • Feb 2021 - May 2021


KADIN Indonesia Business Service Desk

• Indonesia
• International Trade and Development
• 1 - 100 Employee

• Business Research and Database

  • Sep 2020 - Dec 2020

  - Managed to arrange 30+ advance virtual business matching between Korean Exporter - Indonesian potential Importer from start-to-end - Doing research on companies, country profile studies, international trade, and investment issues - Participated in project investment between Japanese private equity for Indonesia early-stage startups - Lead Virtual Business Dialogue project: The Future of Corporate Leadership Post COVID-19 with the speaker of top corporate leaders such as the Chairman of KADIN Indonesia, CEO of Forbes Indonesia, President Director of XL Axiata, Country Managing Director of CISCO Indonesia, etc. Show less



PT Tokopedia

• City Seller Performance

  • Dec 2019 - May 2020

  - Assigned to lead and supervised the interns team’s work performance -> Regularly coordinate with team in regards to push team’s performance to achieve monthly target - Managed 50 merchants per month categorized in HP & Gadget -> Developed extensive and personalized communication between Tokopedia and merchant -> Conducted consultation session with seller to oversee problem in daily operations (services, stocking, pricing, etc.) and collaborate with them to solve the problem -> Crafted and developed suitable marketing plan for each merchants to gain continuous order transactions -> Conducted competitive analysis (data-driven) for each merchant’s growth to achieve expected target - Analyzed strategy (data-driven) in purpose to achieve internal team monthly target - Consistently reached the expected monthly target during the internship period - Managed and monitored monthly local campaign Show less



Ministry of Tourism of the Republic of Indonesia

• Indonesia
• Government Administration
• 1 - 100 Employee

• ACCELERATION AND DEVELOPMENT TEAM OF 10 PRIORITY TOURISM DESTINATIONS EXPERT STAFF

  • Jun 2019 - Aug 2019

  - Research and construct data in relation to investment projects - Contributed to press releases publication - Assisted day-to-day administrative operations such as arranging meetings with stakeholders, create MoM, create report of business trips, etc. - Research and construct data in relation to investment projects - Contributed to press releases publication - Assisted day-to-day administrative operations such as arranging meetings with stakeholders, create MoM, create report of business trips, etc.



Legasy Dealer

• United Kingdom
• Retail

• Marketing And Public Relations Assistant

  • May 2018 - Jan 2019

  Legasy Dealer is a local retail fashion brand based in Surabaya. During the period, I managed to create a campaign called Not (So) Fashion Show which was about collecting our colleagues from various backgrounds and do a catwalk as if a fashion show to exhibit the wear of our collections. Legasy Dealer is a local retail fashion brand based in Surabaya. During the period, I managed to create a campaign called Not (So) Fashion Show which was about collecting our colleagues from various backgrounds and do a catwalk as if a fashion show to exhibit the wear of our collections.