Safia Tapal
Product Manager at WhatsApp- Claim this Profile
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Chinese Professional working proficiency
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Urdu Professional working proficiency
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Hindi Professional working proficiency
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Spanish Limited working proficiency
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Bio
Hannah Skardon
I worked with Safia on a new creation brand project with The Bakery. Safia is organised, self-motivated and naturally thinks 'consumer first', she isn't afraid to share her opinion and added a lot of value to the new brands project for RB. I would be happy to recommend Safia and hope to work with her again in the future!
Hannah Skardon
I worked with Safia on a new creation brand project with The Bakery. Safia is organised, self-motivated and naturally thinks 'consumer first', she isn't afraid to share her opinion and added a lot of value to the new brands project for RB. I would be happy to recommend Safia and hope to work with her again in the future!
Hannah Skardon
I worked with Safia on a new creation brand project with The Bakery. Safia is organised, self-motivated and naturally thinks 'consumer first', she isn't afraid to share her opinion and added a lot of value to the new brands project for RB. I would be happy to recommend Safia and hope to work with her again in the future!
Hannah Skardon
I worked with Safia on a new creation brand project with The Bakery. Safia is organised, self-motivated and naturally thinks 'consumer first', she isn't afraid to share her opinion and added a lot of value to the new brands project for RB. I would be happy to recommend Safia and hope to work with her again in the future!
Credentials
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Product Strategy
ReforgeNov, 2021- Nov, 2024 -
Inbound Certified
HubSpotJun, 2020- Nov, 2024
Experience
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WhatsApp
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United States
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Software Development
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700 & Above Employee
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Product Manager
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Apr 2022 - Present
Building business messaging tools for API businesses to reach 2B+ consumers on the world's largest messaging app Building business messaging tools for API businesses to reach 2B+ consumers on the world's largest messaging app
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ClearScore
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United Kingdom
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Financial Services
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300 - 400 Employee
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Senior Product Manager
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Feb 2021 - Apr 2022
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Freelance
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London, England, United Kingdom
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Product Consultant
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Mar 2020 - Dec 2020
Bringing my business and entrepreneurial product mind to help start ups with product strategy. - Mindfulness focussed wellness app, GTM strategy - Adventure triathlon experiences, business development and fundraising strategy - Career coaching for entrepreneurial professionals, JTBD and user research strategy - Consumer mobile app for sharing household tasks, user research and product discovery Bringing my business and entrepreneurial product mind to help start ups with product strategy. - Mindfulness focussed wellness app, GTM strategy - Adventure triathlon experiences, business development and fundraising strategy - Career coaching for entrepreneurial professionals, JTBD and user research strategy - Consumer mobile app for sharing household tasks, user research and product discovery
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Talisman Skincare
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United Kingdom
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Wellness and Fitness Services
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Co-Founder & Head of Product
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Nov 2018 - Nov 2020
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The Bakery
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United Kingdom
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Information Technology & Services
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1 - 100 Employee
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Entrepreneur In Residence, Product
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Oct 2019 - Jul 2020
Leading product launch and go to market strategy with team of developers and designers for new direct-to-consumer venture incubated out of large consumer goods company. Leading product launch and go to market strategy with team of developers and designers for new direct-to-consumer venture incubated out of large consumer goods company.
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Adyen
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Netherlands
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Financial Services
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700 & Above Employee
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Global Account Management | Payments
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Oct 2017 - Aug 2018
Adyen is a 26 EUR billion payments solution provider for large global technology companies such as eBay, Facebook, Uber, Google. • Worked alongside product and legal teams to advise C-suite clients at large technology merchants on global expansion opportunities, with focus on local payment methods in Asia. • Crafted pricing proposal for $18b merchant to provide alternative subscription payment opportunities to customers. • Optimised clients’ use of risk tool to decrease fraud and exposure to chargebacks by 30%.
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Entrepreneur First
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United Kingdom
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Venture Capital and Private Equity Principals
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400 - 500 Employee
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EF10 Cohort
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Apr 2018 - Apr 2018
Accepted into the world's leading talent investor, but could not participate due to visa constraints. Entrepreneur First brings together the world’s most talented and ambitious people to build deep tech companies. EF funds individuals and help build co-founding teams, develop ideas, and accelerate through fundraising from top tier investors. EF has built over 150 companies, have over 1,000 alumni worldwide, and their portfolio has a valuation of over $2 billion. Accepted into the world's leading talent investor, but could not participate due to visa constraints. Entrepreneur First brings together the world’s most talented and ambitious people to build deep tech companies. EF funds individuals and help build co-founding teams, develop ideas, and accelerate through fundraising from top tier investors. EF has built over 150 companies, have over 1,000 alumni worldwide, and their portfolio has a valuation of over $2 billion.
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Omidyar Network
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Intellectual Capital
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Jul 2016 - Sep 2016
Omidyar Network is a philanthropic investment firm started by the founder of eBay, Pierre Omidyar. To date, it has deployed over $1 billion in impact investments. • Led 10-week research project on after-school programs in emerging markets by collaborating with internal cross-functional teams and using data from longitudinal studies. Presented to senior management to inform investment decision-making. • Managed client relationship with grantee conducting studies on nascent digital identity market in India.
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Kiva
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United States
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Non-profit Organizations
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100 - 200 Employee
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Product & Growth
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2015 - 2015
Selected from 350 applicants to drive product growth and adoption in Kenya. • Developed SMS-based training programs to help customers better utilise platform features; increased user engagement with platform by 40%. • Conducted extensive field research and user interviews to improve training product experience, resulting in 40% increased engagement metrics by moving from interactive voice recognition (IVR) software to SMS-based modules. • Ran A/B testing to enhance microfinance platform adoption among local micro-entrepreneurs, leading to 97% repayment rate within existing cohort (previously at 94%).
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The Global Impact Investing Network
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Account Manager
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Feb 2013 - Nov 2014
• Managed communications and relationships with 250+ impact investors, including on-boarding, engagement, and renewal processes. • Implemented marketing and recruitment strategy for membership network leading to $100,000 additional revenue. • Collaborated with cross-functional teams on execution of two annual conferences for 100+ C-suite clients; designed comprehensive feedback survey and analysed client data • Re-structured information management system and relationship tracking efforts through use of Salesforce CRM Platform to create more efficient communication channels; led workshops to train staff on using Salesforce and new processes. • Project managed development of online technology portal, increasing member satisfaction
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CAND Group Co. Ltd.
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China
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Investment Banking
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1 - 100 Employee
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Strategy Consultant
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Jan 2012 - Feb 2013
• Produced monthly market intelligence reports and presentations to advise American technology firms on market entry in China. • Facilitated cross-cultural dialogue by writing key talking points for Foreign Executives (including Apple CEO, Tim Cook) to use in meetings with senior-level Chinese government officials. • Produced monthly market intelligence reports and presentations to advise American technology firms on market entry in China. • Facilitated cross-cultural dialogue by writing key talking points for Foreign Executives (including Apple CEO, Tim Cook) to use in meetings with senior-level Chinese government officials.
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JUMP! Foundation
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Thailand
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Education Administration Programs
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1 - 100 Employee
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Senior Program Manager
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Aug 2010 - Aug 2011
• Joined team of three to lead business development and fundraising initiatives; created pipeline, partnership outreach strategy, and managed accounts for partners throughout China and international community. • Project managed and facilitated leadership programs for over 3,000 international youth participants, including groups of 300+ students; often creating tailor-made programs to suit needs of clients. • Organized and led community-wide event to raise support for Haiti earthquake victims.
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Education
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University of Oxford
Master of Business Administration (M.B.A.) -
Tufts University
BA, International Relations -
Tsinghua University
Inter-University Language Program, Intensive Chinese Language Studies