Experience

Ministry for Primary Industries (MPI)

• New Zealand
• Government Administration
• 700 & Above Employee

• Manager Campaigns

  • Jan 2023 - Present

• Senior Marketing Adviser

  • Nov 2020 - Jan 2023



EECA (Energy Efficiency and Conservation Authority)

• New Zealand
• Government Administration
• 100 - 200 Employee

• Senior Marketing Advisor, Communications and Engagement

  • Jan 2015 - Nov 2020

  Responsibilities: Mobilising New Zealand businesses to become world leaders in clean and clever energy use. Previously led the NZ Government's Electric Vehicles Information Campaign (EVIC). With our 85% renewable electricity, switching to electric vehicles is one of the most impactful things NZ can do to help reduce our greenhouse gas emissions. The EVIC aims to overcome the barriers to uptake of EVs by providing credible information, enabling EV test drives, utilising behavioural insights, marketing to willing EV target audiences and sharing market research knowledge. www.electricvehicles.govt.nz Also a member of the EECA Communications and Engagement Team delivering "Gen Less", the Gen Less platform unites New Zealand individuals, organisations, businesses and the government, to live and work in more climate-friendly ways. By being in Gen Less, you are choosing to take meaningful, ongoing action to reduce your greenhouse gas emissions from energy use. www.genless.govt.nz Previous responsibilities: Brand management and campaign management for the award winning "Energywise - Energy Spot" marketing, with the objective of achieving behaviour change in the energy efficiency, home thermal performance, and renewable energy space, for all New Zealanders. Energy efficient product marketing including Energy Rating Label and ENERGY STAR promotion. Development of behaviour change campaigns for the Warm Up New Zealand: Healthy Homes insulation programme. Previously responsible for campaign management of transport (Vehicle Fuel Economy Labelling, Fuel Efficient Tyre programme, Efficient Driving programme) and efficient lighting marketing.



Adcorp

• Australia
• Advertising Services
• 1 - 100 Employee

• Agency Manager

  • Apr 2012 - Jan 2015

  Responsibilities: Management & Leadership of the Wellington regional office and staff.New business development.Regional office financial forecasting and reporting to the Board of Directors.Diversification of agency work into digital, social media and new media.Procurement management.Client relationship building.

• Account Director

  • Oct 2011 - May 2012

  Management of the following clients:The Department of Corrections (Employer Branding, Recruitment Marketing, Communications, Digital)New Zealand Post (Communications, Web Design and Development, Employer Branding, Design, Video Production)Statistics New Zealand for Census recruitment (Large Scale Recruitment Marketing, Video and Content Production)



FCB Global

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jul 2009 - Sep 2011

  Account management of the following clients: Genesis Energy (Brand, Direct Marketing, Sponsorship, Customer Acquisition, Customer Retention) The National Bank (Brand, Customer Acquisition, Product Marketing) Alcohol Liquor Advisory Council (ALAC) (Social Marketing, Behaviour Change) Account management of the following clients: Genesis Energy (Brand, Direct Marketing, Sponsorship, Customer Acquisition, Customer Retention) The National Bank (Brand, Customer Acquisition, Product Marketing) Alcohol Liquor Advisory Council (ALAC) (Social Marketing, Behaviour Change)



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Sep 2007 - Jun 2009

  Management of the following clients: New Zealand Post (Brand, Sponsorship, Financial Services, Retail). WWF (Brand). RightLight (Government, Behaviour Change). Management of the following clients: New Zealand Post (Brand, Sponsorship, Financial Services, Retail). WWF (Brand). RightLight (Government, Behaviour Change).



Adcorp

• Australia
• Advertising Services
• 1 - 100 Employee

• Advertising Executive/Team Leader

  • Mar 2007 - Sep 2007



(various)

• Advertising Services
• 300 - 400 Employee

• Overseas Work Experience

  • Dec 2004 - Nov 2006

  Over the course of two years, I undertook contract positions in London, including Research Assistant at Corbis and Production Assistant for D&AD Awards 2006. Over the course of two years, I undertook contract positions in London, including Research Assistant at Corbis and Production Assistant for D&AD Awards 2006.



Esprit

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Visual Merchandising Coordinator

  • Mar 2003 - Mar 2004