Digital Marketing Director

• Feb 2023 - Present

DTC Marketing and Paid Media Manager

• Mar 2021 - Present

Developed dynamic shopping ads on Google. Used Google Merchant Center and Google Ads on hybrid Shopify-Wordpress CMSs with no use of plug-ins. Developed different tag systems and data layers to leverage Google AI in product suggestions. Implemented dynamic remarking ads on Facebook for a feed of over 1000 products. Led to implement automatic discount on Facebook/Instagram end to have shorter conversion path and higher conversion rate (30% more overall). Established Bing product feed on Microsoft ads. Created dynamic shopping ads with different product sets. Doubled impressions and CTR with new keyword approaches based on search trends with the same cost. Led to improve overall conversion rate of social and search campaigns from 0.2 to 0.55 in a 3 month period. Boosted organic traffic on the mobile view end (impressions and clicks) up to 120% using GMC practice.

Digital Marketing and E-Commerce Manager

• Sep 2020 - Present

Currently in charge of Amazon Seller Central with over 50 SKUs. I manage all Amazon ads (AMS) in different Product, brand, and display campaigns. In my supervision and during 6 months, we raised Open Box from 5% to 55% and boosted daily sessions from 50 to 250. Similarly, online sales increased from 2000$ per day to 12000$. Led E-Commerce platform migration from Magento to Shopify with over 1270 product SKUs in 2 different languages (Fr-En). Similarly, redirected more than 3000 URLs from the old CMS to the new one in different collections, product pages, and attachments. I am in charge of all ad accounts including Google Ads, Facebook Business, and LinkedIn with over 10 different campaigns. To do so, I managed to increase the ROAS of the display, search, and smart campaigns. Developed and indexed a brand new website for the company's lithium battery products. Used leading keywords in A+ copyrights and managed all meta tags and descriptions using Google Search Console, SEM Rush, and Amazon Alexa tools.

Senior DTC and Paid Media Manager

• Dec 2021 - Mar 2023

Managed and led over 11 clients with an average budget of 1.5 million dollars each. Ran a conversions campaign with ROAS over X30 to raise 3 million dollars of funds for Alberta Cancer Foundation. Running Cash and Cars campaign with traditional and digital media mix to spend over 1 million dollar campaign with ROAS target of X10. Led E-commerce campaigns and all other organic measurements for VC startups such as Symbodi, Province Apothecary, Nadamoo Ice cream and Premama; Delivered ROAS over X5 on fast moving consumer products of Ice cream and massage balls on Google Ads and Facebook ads, using remarketing campaigns; Used AWS virtual machines and Implemented conversion API solution on both Facebook Ads and Google Tag manager ends to track iOS users on the server side.

Digital Marketing Consultant

• Jun 2017 - Sep 2020

Ran social media, paid search, and sales campaigns for ZEBRAA.CA. Absorbed 1000 organic subscribers in 1 month on Instagram and delivered Instagram product tags for all product SKUs. Ran content operations on social media and used a variety of display, paid search, and dynamic remarking campaigns on Google and Facebook platforms to absorb purchase funnel conversions.Provided over 20% ROAS on overall spendings and a marketing budget of daily 1000$. Led to index companies website using SEO and boosted monthly sales by 30% in T-shirt collections of women and 25% in men and 10% in accessories. Managed view campaigns for a fitness channel on YouTube and absorbed 1500 organic subscribers in 2 months. Implemented Teespting merchandise shelf on YouTube for monetization over an aggregated 1.5 million hours of monthly watch time for all 52 different YouTube channels of the company. Launched a game publication brand (startup) in the MENA region with 5 F2P game contents on 3 different marketing channel strategy frameworks and led the plan execution for integrated marketing programs.Lunched a product development plan for a new game publication brand (startup) in MENA region with 5 F2P game contents on 3 different marketing strategy frameworks. Led the plan execution for integrated marketing programs and managed to develop around 200,000 active installations in international and proficient social media channels such as GooglePlay, Facebook, Instagram, Twitter, LinkedIn, and Huawei considering marketing budget and product life cycle. Implemented paid social campaigns for soft launch and featuring periods with minimum 5% online advertising conversion in CPC on social media content networks in monthly reports. Ran event planning and its program management based on marketing plans for BTB stakeholders and facilitated networking and communications through Webinars and CRM coordination.

Mobile-Game Product Marketing Consultant

• Jun 2017 - Aug 2018

Dropped CPI campaign costs by 30%, using digital content development and benefiting target campaigns of Google AdMob along with Google Analytics and Facebook insights. Slashed SDK integration cost and time by 40%, using converting solutions game engines. Adhered localization policies of three different Arabic, Turkish and Persian cultures based on audience segmentation. Boosted ARPU (Average Revenue per User) by optimizing server management, multiplayer optimization and ROI (ROAS) analytics for 30% in strategic and multiplayer games of 2018.

Bilingual E-Commerce Associate

• Jul 2018 - Nov 2019

Participated in the implementation of an integrated product inventory management system for the first time in the Palace Viau branch to have robust information for product tracking affairs in both online orders and retail fulfillment procedures. Boosted department goals of monthly sales by 18% in online orders and 5% in regular shelf sales by benefiting from operations of product inventory system. Participated in the implementation of an integrated product inventory management system for the first time in the Palace Viau branch to have robust information for product tracking affairs in both online orders and retail fulfillment procedures. Boosted department goals of monthly sales by 18% in online orders and 5% in regular shelf sales by benefiting from operations of product inventory system.

Mobile Game and App-Marketplace Operations Manager

• Dec 2016 - Jun 2017

Managed to coordinate Leipzig Game Convention 2017 event for Huawei brand and covered all its administration, negotiations, booth equipment, catering, contract MOM and drafting affairs with all clients and participants. Started the recruitment of 20 international and local F2P game content providers on Huawei’s game marketplace platform based on the mobile subscription program. Participated in mass digital CPG campaigns of Huawei P9 brand development. Led an executive team to run digital marketing campaigns and remarketing campaigns with the aim to increase awareness for Huawei mobile game marketing materials in social media marketing channels such as YouTube, Facebook, Google and increased IAP conversions by 17% in the seasonal base. Launched a new revenue stream (business) in the MENA market, contributing to 15% more gross sales for 30 top Huawei SDK games by introducing a platform between Huawei and app marketplaces.

Category and Branding Manager

• Jan 2016 - Dec 2016

Designing, implementing and managing of new product projects Developing the brand usage guidelines Designing and implementing of market study and research for acquisition of new international markets Managing the marketing activities for sales agents Proactively identify product, service, and marketplace issues and resolve them accordingly Designing, implementing and managing of new product projects Developing the brand usage guidelines Designing and implementing of market study and research for acquisition of new international markets Managing the marketing activities for sales agents Proactively identify product, service, and marketplace issues and resolve them accordingly

Mobile Game and Digital Marketing Manager

• Jul 2015 - Jan 2016

Led a mobile publishing project in the oid platform called Clash of Zombies and gained the market leader with a team of junior publishers. Led the content team, graphic designers, UI/UX and server data-driven staffs along with SEO and SEM implementations of landing pages on Google and Bing and successfully lived a portfolio of three games with more than 110K active installations and monthly 50,000 $ gross revenue for more than two years. Developed content strategy to create content based on editorial calendar scheduling and led SEO, Email marketing, video and digital using marketing automation tools with conversion KPI and digital engagement in web analytics based on split testing.

Marketing and communications expert

• Nov 2014 - Jul 2015

Benchmarking construction and real state project improvements andoperations.conducting market research to identify market trends and needs.Preparing detailed proposals and marketing plans.Writing reports with suggestions for improvements and new ideas.Acting as an intermediary in negotiations between company and operationsagents.

Marketing Coordinator

• Jul 2014 - Oct 2014

Promoting sales of properties through advertisements and applying effectivemethods, tools in websites managements , design and distribution of marketingmaterials, business development and market research ,Public relations andNetworking, planning for local advertising, online and social media strategies.Holding events and effective methods for best results in sales.Preparing documents such as representation contracts, purchase agreements,closing statements, deeds and leases.Coordinating appointments to show complex units to potential clients.

Marketing and Business Development Supervisor

• Nov 2013 - Jun 2014

Working on a business plan implementation for a great shopping mall in tehran named Artmis. Negotiating with shopping mall and real state specialists for running advertising campaigns, market research, tenant occupying and so on. Working on a business plan implementation for a great shopping mall in tehran named Artmis. Negotiating with shopping mall and real state specialists for running advertising campaigns, market research, tenant occupying and so on.