Director of Sales, Marketing, Engagement and Wellbeing

• Mar 2023 - Present

Head of Marketing, Engagement & Wellbeing

• Apr 2017 - Mar 2023

• Development and implementation of the Brand strategy• Overall responsibility for brand management and corporate identity• Developing the marketing strategy for new and existing products• Overseeing implementation of the Marketing strategy• Managing all marketing activities within the group• Co-ordinating marketing campaigns with sales activities• Creation and publication of marketing material in line with marketing plans• Planning and implementing promotional campaigns• Working closely with the Regional Team and Care Homes• Manage and improve lead generation campaigns, measuring results• Monitor and report on effectiveness of marketing communications• Guiding the day to day activities of the marketing and social media for the group • Ensuring that the marketing objectives are implemented• Manage social media presence• Undertake continuous analysis of competitive environment and consumer trends• Preparing online and print marketing campaigns• Creating a wide range of different marketing materials• Working closely with design agencies and assisting with new product launches.• Maintain effective internal communications• Analysing potential strategic partner relationships for company marketing• Review and implement marketing guidance and provide any tools and training required• Manage all aspects of daily management• Working closely with the Chief Operating Officer to devise an effective marketing strategy• Recruit new members of the marketing team• Carry out competitor analysis• Report on all marketing activities to the Chief Executive Officer• Work closely with other heads of departments on company projects• Complete various marketing projects • Making sure that brand guidelines are adhered to in all marketing activities• Represent the company at industry events and conferences• Enhance show around of enquiries within the group• Hold marketing training and development workshops

Business Development & Profile Coordinator

• Jul 2015 - Apr 2017

• Creating and managing branding, social media, website, and promotional materials for the business. • Providing advice and assistance in the development of branding for NHS funded research projects. • Management of quarterly newsletter including photography, image creation, and sourcing and editing. • Contributing to the continuous development and growth of the service. • Assisting the Service Director in all areas of Research & Development and the management of the service. • Proactively developing a detailed knowledge of the business, and actively promoting the service to internal and external stakeholders. • Organisation and management of high-profile conferences, training, and events on behalf of several NHS Foundation Trusts. • Line management of administrative staff.

Personal Assistant To Chief Executive Officer

• Jul 2013 - Jul 2015

Project Lead

• Oct 2012 - May 2013

Personal Assistant to Estate Manager

• Jul 2012 - Oct 2012