Sade Rymer
Paid Media Specialist at Click Control Marketing- Claim this Profile
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Bio
Credentials
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Google Ads Search Certification
GoogleJan, 2022- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJan, 2022- Nov, 2024
Experience
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Click Control Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Paid Media Specialist
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Aug 2022 - Present
Managing a growing number of client accounts that operate in diverse markets by completing builds, optimizations, change requests, and properly notating information for reference of all aspects of paid media campaigns on Google and Bing • Conducting thorough keyword research to optimize visibility of advertising campaigns across various platforms, using a variety of industry resources and tools. • Developing quality written content focused on client goals, campaign and client preferences. • Identify and analyze the client industry, customer purchasing habits, and campaign strategies and insight for improvement to optimize account performance. •Identifying and reporting on key performance indicators and communicates client campaign performance, strategies, and recommendations on an as needed basis for campaign performance improvement and discussion • Exercise discretion and independent judgement when creating and modifying client accounts to ensure ad campaigns positively impact the client's goals such as ROI, brand exposure or awareness • Closely monitor campaigns for performance consistencies or outliers and identifies methods to reduce or improve upon client ad spending. • Serve as point of contact and account expert for accounts within project scope, both internally and externally. • Remains current with industry trends and best practices that may be incorporated to optimize accounts demonstrating willingness to grow as a professional • Other duties as assigned.
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Freelance
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United States
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Digital Strategist
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Oct 2021 - Present
Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions. Built SEO optimized site with Wordpress and use of GTMetrix to improve site speed, screaming frog as a checklist, and SEMrush for marketing insight. Ran Facebook Ad Campaigns for Lead Generation. Managed a Google Ads account to meet short term optimization goals. Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google best practices. Spoke to clients to understand their challenges, goals, unique selling proposition, market position, manage expectations and create custom strategy. Analyzed Matched Search Queries to find new keyword ideas and negative keywords to decrease irrelevant traffic. Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions. Created sample Google Ads Structure Spreadsheet and Site Audit via Google Drive. Launched Remarketing Campaigns to help clients continue to reach customers after they leave their website. Used Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns. Optimized Landing Pages to improve Ad Quality Scores.
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Education
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2015 - 2019
John A. Ferguson Senior High School
High School Diploma, International Baccalaureate
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