Experience

Vini Cosmetics (BD) Ltd
• Bangladesh
• Cosmetics
• 1 - 100 Employee
• Trade Marketing & E-commerce

  • Nov 2019 - Present


Consumer Healthcare Business, GlaxoSmithKline Bangladesh Limited

• Senior Territory Officer

  • Oct 2016 - May 2019

  Achievement• Business Growth 1.83% in 2016 vs 2017 & 3.70% in 2017 vs 2018.• Developed outlet coverage by 1.21% in 2017 and 4% in 2018.• Sensodyne Toothpaste business growth 7.21% in 2018.• Launched Horlicks Growth Plus, Glxose-D Orange and ENO.Job Description / Responsibility• Ensure product reach, visibility and communication through retailer across the territory.• Ensure healthy ROI of the Distributors.• Sales forecasting and planning.• Ensuring primary and secondary sales. Show less

• Executive Trade Marketing & Officer Trade Marketing

  • Feb 2012 - Sep 2016

  Achievement• Developed innovative in-store visibility in General Trade & Modern Trade • Brought innovation in outdoor visibility.• Developed Preferred Dealer (Trade loyalty) outlet product planogram, target slab & increased sales by 6% in 2014.• Developed SOP’s.• Develop third-party vendor and their smooth payment process.• Reduce Merchandising and other production cost by 3%.• Developed timely & smooth delivery process of product promotional material.• Launched Sensodyne Toothpaste, Women Horlicks, & Horlicks Biscuits.• Improved Cross Functional activity. • Established Brand communication through activation & events.Job Description / Responsibility• Formulate monthly trade marketing plan/Activation and Budgeting for yearly campaign launching/ activation.• Plan, control and reconcile the departmental budget.• Work closely with Brand team for monthly ATL& BTL activity finalization.• Defining & Developing Trade channel category.• Developing Trade channel category wise trade activity and POSM paling.• Innovate, plan, develop & roll out of retail engagement.• Develop briefs and work with Shopper Activation and Mono-brand team to ensure delivery of in-store solutions. Show less



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Territory Manager

  • Nov 2010 - Dec 2011

  Achievement • Business Growth from 2010 vs 2011 53% • Distribution increase 35% • “One Family”(Partnership) outlet increase 7% • Launched Marlboro “Gold Advance” Job Description / Responsibility • Manage effective and efficient implementation of trade marketing and promotional program. • Execute and supervise long-term trade loyalty programs for business growth and trade relationship. • Provide relevant and accurate market data and information. • Motivate and supervise Sales Representative's to ensure sales, share of market and outlet coverage. Show less



Energypac Power Generation Ltd.

• Appliances, Electrical, and Electronics Manufacturing
• 200 - 300 Employee

• Officer, Construction Machineries and Materials handling

  • Jan 2010 - Oct 2010

  Achievement • Sold three Forklifts. • Increase customer base. • Developed customer service quality. Job Description / Responsibility • Conduct market research to determine market requirements for existing & future products. • Analysis of customer research, current market conditions & competitor information. • Monitor, review and report on all marketing activity and results. • Deliver marketing activity within agreed budget. • Liaison with media and advertising agency. Show less