Experience

Komo Social

• Advertising Services

• Head of Client Services

  • Jan 2022 - Present

  Komo is a full-service social media agency with an in-house production team on a mission to produce content that engages, converts and boosts your presence on social media 🚀 Komo is a full-service social media agency with an in-house production team on a mission to produce content that engages, converts and boosts your presence on social media 🚀



Freelance-Writer

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Freelance Content Writer & Strategist

  • Jan 2015 - Present

  I am a freelance writer & content strategist, having produced long-form articles, listicles and food reviews for publications like HungryGoWhere, Coconuts, Culture Trip, FoodPanda Magazine and more. I have extensive experience writing press releases for events like FitnessFest by AIA and YogaFest, as well as brand milestones and company launches. I am a freelance writer & content strategist, having produced long-form articles, listicles and food reviews for publications like HungryGoWhere, Coconuts, Culture Trip, FoodPanda Magazine and more. I have extensive experience writing press releases for events like FitnessFest by AIA and YogaFest, as well as brand milestones and company launches.



Far East Organization

• Singapore
• Real Estate
• 700 & Above Employee

• Content Editor

  • Feb 2021 - Jul 2022

  As part of the pioneer in-house Content Studio team within Far East Organization, my role involves communicating with internal stakeholders as well as the marketing & sales teams to produce exclusive residential, retail and commercial property videos. As part of the pioneer in-house Content Studio team within Far East Organization, my role involves communicating with internal stakeholders as well as the marketing & sales teams to produce exclusive residential, retail and commercial property videos.



UrbanZoom (Singapore)

• Singapore
• Real Estate

• Editorial & Content Lead

  • Jun 2020 - Dec 2020

  In this role, I managed and worked closely with our in-house team of data analysts and production crew to produce exclusive home tours, data reports, articles and social media content for our YouTube channel and website. Since I joined the company, our collective efforts have helped boost our YouTube subscribers by more than 600% from 550 to 3,700 over 6 months. In this role, I managed and worked closely with our in-house team of data analysts and production crew to produce exclusive home tours, data reports, articles and social media content for our YouTube channel and website. Since I joined the company, our collective efforts have helped boost our YouTube subscribers by more than 600% from 550 to 3,700 over 6 months.


VaynerMedia
• United States
• Advertising Services
• 700 & Above Employee
• Account Manager

  • Mar 2020 - May 2020


The Nas Company (Nas Daily)

• Project Consultant (Account Manager)

  • Jan 2020 - Jan 2020

  In this role, I worked with the team to produce company collaterals (one-pagers, sales decks, landing pages) and improved internal processes through Asana integration. I also spearheaded the company's PR efforts (press release writing, dissemination & media pitching) to launch Nas Studios after a year in the business, securing two media interviews. In this role, I worked with the team to produce company collaterals (one-pagers, sales decks, landing pages) and improved internal processes through Asana integration. I also spearheaded the company's PR efforts (press release writing, dissemination & media pitching) to launch Nas Studios after a year in the business, securing two media interviews.



Talenthouse

• Netherlands
• Human Resources Services

• Campaign & Account Manager APAC

  • Aug 2019 - Dec 2019

  The main focus of my role was to onboard clients onto our Talenthouse platform, as well as writing, planning and managing APAC creative invites from start to end. I also worked on building more awareness of the Talenthouse platform among the creative community in APAC, drawing up suitable plans and strategies that targeted art schools, creative collectives and freelance creatives. The main focus of my role was to onboard clients onto our Talenthouse platform, as well as writing, planning and managing APAC creative invites from start to end. I also worked on building more awareness of the Talenthouse platform among the creative community in APAC, drawing up suitable plans and strategies that targeted art schools, creative collectives and freelance creatives.



Hashmeta Pte Ltd

• Senior Content Writer

  • Feb 2018 - Aug 2019

  In Hashmeta, I worked closely with internal & external teams to produce creative social media content for clients such as IMDA, TUV Rheinland, OSIM and 111 Somerset. I've also worked on developing end-to-end content strategies for clients like TUV Rheinland and IMDA, covering content marketing, social media content and amplification. Memorable projects included an overseas video campaign with Ferrari APAC, where I scripted, storyboarded and directed two video campaigns in Bangkok & Cebu with KOLs. I am passionate about all things digital and love exploring new content/ad formats to maximise our client’s ad spend while meeting their objectives. Show less



Culture Trip

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Hub Writer

  • Jul 2017 - Feb 2018

  As the hub writer for Singapore, I contribute articles related to travel, culture, and the arts scene in Singapore. As the hub writer for Singapore, I contribute articles related to travel, culture, and the arts scene in Singapore.



The Live Group //

• Singapore
• Events Services
• 1 - 100 Employee

• Creative Producer

  • Jan 2017 - Jun 2017

  As a Creative Producer, I was tasked to produce creative, turnkey proposals that introduced a fresh way to elevate the event experiences for our clients. I worked closely with the production team to ensure every creative aspect of the event was checked, from backdrops and prints to mood-lighting and music. As a Creative Producer, I was tasked to produce creative, turnkey proposals that introduced a fresh way to elevate the event experiences for our clients. I worked closely with the production team to ensure every creative aspect of the event was checked, from backdrops and prints to mood-lighting and music.


foodpanda
• Singapore
• Internet Marketplace Platforms
• 700 & Above Employee
• Contributing Editor

  • Sep 2016 - May 2017


Vanilla Luxury

• Singapore
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Executive

  • Jul 2016 - Sep 2016

  In this role, I worked closely with the internal team to promote our key event called 'Sky Grande Prix'. I played a key role in securing media coverage, partnerships and managing our clients on-site over 3 nights. In this role, I worked closely with the internal team to promote our key event called 'Sky Grande Prix'. I played a key role in securing media coverage, partnerships and managing our clients on-site over 3 nights.

• Account Manager

  • Sep 2014 - Jul 2016

  The Live Group (previously Om Events) is a full service event agency with core focus in creative, experiential events production. As an Account Manager, my roles and responsibilities are (and not limited to): - Developing creative, realistic and turnkey proposals and quotations for pitching to clients - Acquire, retain and build business relationships with clients - Act as the key liaison between the client, in-house designers and team of executives - Vendor sourcing and negotiation to maintain low cost and profit margins - Project management (project retroplanning, timelines and budgetting) Key Projects: - iDA Smart Nation 2014 (1000+ pax, Hotel Fort Canning) - ING & Barclays Family Day 2014 - HGTV Launch 2015 (250 pax, Burkill Hall) - Jacobs Engineering Family Day 2015 (700+ pax, Wavehouse Sentosa) - Sony A7Sii Media launch (60 pax, Pangaea) - Bloomberg Big Bang Party 2015 - SGX & Eurex Gala Reception (400 pax, Red Dot Museum) - Rockstars of Cyber Security Conference (150pax, Red Dot Museum) - Seatrade Maritime Awards Asia 2016 (400 pax, Shangri-La Hotel Singapore) Show less



TEDxYouth@Singapore

• Non-profit Organizations

• Lead Curator

  • Jul 2011 - Nov 2014

  As the Lead Curator at TEDxYouth@Singapore, I lead and mentor a group of volunteers in curating an annual TEDxYouth@Singapore event. These events are organised for the youth, by the youth. I have worked with volunteers from various schools (as young as 15) and reached out to various organisations for collaborations and sponsorship opportunities. The purpose of this event is to bring together like minded youth in Singapore who are passionate about ideas for change and forge collaborations for more meaningful community projects in Singapore. Show less



Asian Food Channel

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Junior Marketing Assistant (Internship)

  • Nov 2011 - Feb 2012

  I was an intern at the Asian Food Channel and worked closely with the marketing team to assist in event planning and execution. Gained first hand experience while assisting in two Celebrity Chef tours in Singapore. I also assisted in researching and crafting chef bios for online use. I was an intern at the Asian Food Channel and worked closely with the marketing team to assist in event planning and execution. Gained first hand experience while assisting in two Celebrity Chef tours in Singapore. I also assisted in researching and crafting chef bios for online use.



Popspoken

• Singapore
• Community Services

• Founder and Editor in Chief (Former)

  • Mar 2010 - Nov 2011

  As the Editor in Chief, I managed a team of 14 weekly contributors and had the responsibility of making sure the content was factual and aligned with the angle of the website. In 2011 we launched our first online issue called "Just Because It's Christmas" and it included a fashion shoot of our contributors, as well as features on pop-culture and lifestyle. As the Editor in Chief, I managed a team of 14 weekly contributors and had the responsibility of making sure the content was factual and aligned with the angle of the website. In 2011 we launched our first online issue called "Just Because It's Christmas" and it included a fashion shoot of our contributors, as well as features on pop-culture and lifestyle.



AV Extreme

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Events Intern

  • Feb 2011 - Mar 2011

  I was given an "Executive" role and was tasked to manage and oversee a team of 10 people on the ground at various locations daily during the Singapore Youth Festival. I was also involved in setting up the logistics (camera, video, sound and cabling) for two large scale Army parades, the SISPAC parade and Chief Of Army (COA) Change of Command parade. I was given an "Executive" role and was tasked to manage and oversee a team of 10 people on the ground at various locations daily during the Singapore Youth Festival. I was also involved in setting up the logistics (camera, video, sound and cabling) for two large scale Army parades, the SISPAC parade and Chief Of Army (COA) Change of Command parade.