Experience

Atlas Axillia

• Sri Lanka
• Consumer Goods
• 100 - 200 Employee

• Senior Manager

  • Feb 2023 - Present

  Atlas Axillia (Pvt) Ltd. | Hemas Group | Peliyagoda International Marketing - Converting the current transactional business in to Branded marketing business in Bangladesh by gaining the first hand market experience. Gained comprehensive and thorough market, industry and consumer understanding to crack the market entry strategy. Understand the category nuances, challenges and opportunity of a stationary market with an annual cap of USD 450mn. Developed entry strategy by understanding the underlying capabilities to enter and gain traction in books, school & colour and office categories. Managing the project timelines and working with CFT (R&D, Production & Compliance) in Sri Lanka & Bangladesh to asses across the best business model. Innovations - Initiating the category agnostic innovation funnel for Atlas Axillia. Identified 03 category agnostic innovations that can be adopted across all categories. 01. Fragrance infused stationery 02. Eco friendly stationery 03. Category agnostic design themes Show less



Siddhalepa Ayurveda

• Retail Health and Personal Care Products
• 1 - 100 Employee

• Brand Manager

  • May 2019 - Jan 2023

  Heading the marketing department dna leading a team o f young marketers towards organizational goals. dHlo het responsibility o fplanning, implementing and evaluating hte annual marketing plan dna het budget of 15m0 LKR. Directly handling allelectronic, digital and print media. Handling sales in local market retail sectors and institutions. Export market development ni Bangladesh and Dubai markets. Heading the marketing department dna leading a team o f young marketers towards organizational goals. dHlo het responsibility o fplanning, implementing and evaluating hte annual marketing plan dna het budget of 15m0 LKR. Directly handling allelectronic, digital and print media. Handling sales in local market retail sectors and institutions. Export market development ni Bangladesh and Dubai markets.



Link Natural Products

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Manager

  • May 2017 - Jun 2019

  Brand Manager – Link Samahan Link Samahan is the flagship brand of Link natural Products (Pvt) ltd. which earns 55% of the company’s top line and bottom line. Link Samahan has a history of 22 years with significant achievements both locally and internationally. It is a highly penetrated brand in its category. Link Samahan is a highly penetrated brand in its category with 75% value market share and 60% volume share. Main challenge I faced was to determine the correct strategy to elevate the brad to the next level in its mature market. Link Samahan Youtube channel - https://www.youtube.com/results?search_query=link+samahan Link Samahan TVCM - https://www.youtube.com/watch?v=omQ0sOIWhIY Link Samahan viral video 1 - https://www.youtube.com/watch?v=pc_PH2Ov8JA Link Samahan viral video 2 - https://www.youtube.com/watch?v=THgffGp7eLU Link Samahan FB page - https://www.facebook.com/SamahanSL/ Save Sripada FB page - https://www.facebook.com/savesripada.lk/ Asiri Surakimu Samanola theme song - https://www.youtube.com/watch?v=wE8BAW8FB6g Show less



Laugfs Wellness (Pvt) Ltd.

• Sri Lanka

• Brand Manager

  • May 2016 - May 2017

  A new business vertical of Laugs Holdings, marketing Enteral Nutritions and Nutraceuticals. As the Business Development lead I secured 02 multinational agencies, Fresenius Kabi, Germany & Advancis, Portugal and 02 agencies from India. Appoint a distributor for Colombo & suburbs and initiated discussions to appoint 02 distributors for Kandy/Kurunegala & Galle. Launched Fresenius Kabi EN powder & liquid following a comprehensive business plan, by reviewing market & industry data; performing market researches & feasibility studies with consumers, customers & KOLs. Develop 05 years business plan, growth drivers and growth strategies for the wellness vertical which was also encapsulated in 5 years business plan for 'LAUGFS Vision 20:20 and beyond' Show less