Team Lead

• Jan 2022 - Present

Operations Team Lead

• Jul 2020 - Jan 2022

Quality Assurance Team Lead

• Dec 2019 - Jul 2020

Content Moderation Trainer

• Sep 2019 - Dec 2019

Digital Marketing Sr. QA

• May 2018 - Sep 2019

Daily task include checking final recommendations as per Google Adwords best practices & methodologyEducating agents as per the quality feedback in weekly error analysis meetingsCheck, validate data and solution as per quality frameworkProviding regular Individual Quality performance reportsGuiding agents & resolved issues to provide quick solutions as per the requested KPIWorked on various Google tools to check and submit the final solutionCollaborating with QA team members to achieve the quality targetsMentoring new joiners for seed & certification tasks Attending regular product update trainingsAchievements: Received Star of the Business Award for 100% CSAT.

Digital Marketing Manager

• 2017 - Apr 2018

Google Adwords Campaign Setup, Keywords Research, Remarketing & Conversion Code Setup Troubleshooting of Campaign performance issue or other technical issues with Google Support team Working on Audience manager and creating Audience list like Email, Remarketing, and Similar etc. Regularly checking for search terms report and making rectification as necessary Creating text ads variations as per Google guidelines Creating Text Ads, Optimizing Campaigns as per agreed upon marketing goals Extensively used Keyword Planner tools for discovery of new keyword combinations Maintaining day to day AdWords spend report, Creating monthly reports for clients with key insights Providing recommendations for client website enhancement so as to increase keyword relevancy Generating new digital marketing leads for agency Visiting clients to give presentations of Digital Marketing & Augmented reality services Working with team members to create quotations, sending quotations to clients and following up with clients to resolve any query regarding the quotations

Freelance-Digital Marketing Consultant

• Oct 2016 - Dec 2017

Providing complete 360 degree digital marketing, content marketing service with inbound focus. Creating strategy, writing content for blogs, social media marketing, Paid Ads Campaign Management for FB & Google, website revamp and further execution to reporting. Worked on SEO project to increase Google Ranking for selected keywords, Implemented On-Page SEO by researching long-tail relevant keywords and Off-page SEO techniques by increasing backlinks, keeping in mind with the latest Google algorithm changes. Used various tool like Google keyword planner, Google trend, Woo Rank, MOZ, SEMrush, Google Analytics, Google Webmaster, Similar web etc.

Digital Marketing Manager

• Nov 2015 - Apr 2016

Managing a team of 10 digital marketing executives having various skill sets and daily reporting to VP Operations Handled planning and execution of top B2B IT & ITEs clients. Channeling their marketing investments to reap maximum digital inbound return. Creating sales proposals with reference to client’s digital marketing requirements. Assisting Sales Director & AVP Sales with new client meetings & presentations for Digital marketing. Devising marketing communication revamp campaigns for Business Channel partners, successfully managed complete website revamp for 4 major partners, including creating project proposal, execution plan, delegating task to team, daily monitor & QA. Email Marketing: Conceptualized, Designed, Targeted email marketing messaging and graphics. Social Media Marketing: Leveraging LinkedIn Sales Navigator, LinkedIn Pulse, Slideshare, Sponsor post to drive demand generation. Managed SEM and SEO Teams for Targeted Campaigns. Used Google Adwords, LinkedIn ads and Google remarketing Ads to generate valuable leads for various clients. Managed monthly retainer for an award winning Healthcare start‐up, including weekly social media postings, Blog writing, Slideshare sharing, LinkedIn connections & messaging. Client Account management, Client meetings & Digital marketing Reporting.

BDE-Digital Marketing Specialist

• Sep 2009 - Oct 2015

•Researched and Generated Monthly leads (Avg 3-4) through SEM, Email Marketing, •Created & Optimized AdWords Campaign (Search Network with Display Select) using Keyword Analysis & Research with an objective of brand awareness & Lead generation. •Created various AdWords Text ads, Banner Ads specific to campaigns & relevant to Adgroups. •Performed AdWords Audit to check for any missed opportunity & to reduce CPC and increase Clicks. •Regularly checking Website health through SEO Audit with reference to Google Algorithm updates. •Submitted Website URLs to relevant directories. •Updating Social Media account regularly and keeping visitors engaged. •Implemented Google Analytics with its various features to track website usage and implemented changes. •Closing sales Calls, converting leads sourced from online & offline activities into customers. •Inventory management, monthly ordering, Warranty claims management. •Day to Day Supervision, Auditing of Sales Quotations, Service Invoice creation & payment follow-ups with team members. •Attending Webinars, Google Partners HOA for latest trends in Digital Marketing.