Experience

AD2Click Media

• India
• Advertising Services
• 1 - 100 Employee

• Head - Performance Business

  • Mar 2021 - Present



Netcore Cloud

• India
• Technology, Information and Internet
• 700 & Above Employee

• Game Changer (head of native platforms)

  • Mar 2019 - Jul 2020



Zirca Digital Solutions Pvt Ltd

• India
• Advertising Services
• 1 - 100 Employee

• Head Of Account Management- CdB

  • Jul 2018 - Feb 2019

• Senior Manager - Delivery

  • Oct 2017 - Jul 2018

• Senior Manager - Operations

  • Sep 2016 - Sep 2017

• Manager - Operations

  • Apr 2014 - Aug 2016

  • Setting up Operations process• Account Management/ Monitoring/ Optimization • Pre campaign strategy • Post campaign analysis • Sales Support• Client Servicing• Revenue Management• Team Management• Publisher Management and Development support• Media Planning support• Creative Solutions



Komli Media

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Creative Solutions and Operations Manager

  • Oct 2013 - Mar 2014

  • Create and modify video and mobile ads• Knowledge of creating web based landing pages using Duda Mobile tool• Set-up, test, and optimize mobile & tablet ad campaigns• Create and design ad interfaces and ad related creative like landing pages and ad experience workflows – across display banners, mobile banners, Facebook stamp ads etc.• Provide campaign performance reports and financial data to internal/external clients as required



Hungama Digital Media Entertainment Pvt. Ltd.

• Technology, Information and Internet
• 100 - 200 Employee

• Ad-Operations

  • May 2011 - Oct 2013

  Roles & Responsibilities:  Doing QC of creatives (Banners, Video-prerolls) and Ad tags before taking live. Managing all aspects of ad campaign fulfillment including ad testing and campaign scheduling Launching campaign as per the Release Order (RO)  Operating the ad-serving system (ZEDO for banners and Vdopia for Video prerolls) to executing and delivering on campaign targets and budget Proactively monitoring campaign delivery, investigating discrepancies with clients, agencies, and third-party platforms as needed  Optimizing campaign based on ecpm and CTR.  Generating and maintaining reports(creative summary, Channel Summery, Geo Summery, Campaign Summery) for clients Coordinating with the clients/Agency for Ops related queries Coordinating with creative team for Banners, Overlay and Skinning Review and manage solutions to inventory problems, resolves under-delivery campaign. Forecast ad campaign performance and potential volume based on existing client goals  Monitor campaigns and come up with effective strategies to improve campaign performance  Provide sales team with Screenshots of the campaign, detailed weekly reporting, including performance summary and optimization recommendations for better CTR Maintaining the monthly Stats of all the sites and sending it across the team Co-ordinating with the Sales & Finance department ensuring smooth running of the campaign implementation & billing from client



Mauj Mobile

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Mobile content operations and deployment.

  • Sep 2005 - May 2011

   Raising PCN AND UI for Launching New Products on WAP. Assisting in account management of Core Operators - Reliance, Tata, VMI Working Closely with Sales Team to:o Learn the Client Requirementso Deploy the product basis the aboveo Generate Activity Sheet Report and MIS for Ops/Sales Reviews  Explore ways to monetize the existing Content.  Delegating newly acquired content to Music and Graphics Team Coordinating with Operators to know their requirements find Portal management for major national operator such as BSNL and MTNL  Ensure GPRS / WAP Content Uploading (Imagery, Ringtones etc)  Coordinating with Content Deployment Partner  Promotional Push management on Reliance through SPADE (In-house Promotional Interface) CRBT Content Monitoring  Creation of Monthly & Weekly Content Plans  Plan & Execute Promotions on WAP  Creating Special Packs, Subscription Packs related to SMS and WAP  Tracking and analysis of daily MIS reports and subsequent course corrections  Achieved business targets in terms of scaling up revenues under VAS platform.  Identify potential product enhancements and additional services opportunities.  Responsible for launch of new products and services and ensure the portal is updated regularly with New Products and Promotions to add value and enhance customer experience.



Hungama

• India
• Entertainment Providers
• 400 - 500 Employee

• Graphic Designer-Mobile content

  • Nov 2004 - Sep 2005

   Ideation, Designing and Packaging content as per the Client’s requirement (A- La – Carte and Subscription packs) with respect too Editorials, Raw content selection, Development and Deployment. Batelco WAP and WEB site – projecto Designing the entire UI of Batelco WAP and WEB. Babes with alphabets – projecto Designing the content with Models + Alphabets. Planning, Reporting, Supervision, Client Interaction, Quality Check and oversee the overall execution of the projects.



St. Angelo's Computer Education

• Human Resources Services
• 1 - 100 Employee

• Faculty

  • Nov 2003 - Oct 2004

  Faculty of Graphics and animation software.