Product Manager

• Mar 2023 - Present

Collaborator

• Apr 2020 - Present

Product Manager

• Dec 2021 - Feb 2023

- Managing the development and launch of key features for a computer vision start up focussed on sponsorship analytics for leagues and brands - Managing the development and launch of key features for a computer vision start up focussed on sponsorship analytics for leagues and brands

Product Manager

• Apr 2021 - Oct 2021

- Managed the development and launch of APIs for API marketplace Fortellis

Product Marketer

• Oct 2019 - Apr 2021

Marketing Consultant

• Aug 2019 - Apr 2020

Product Marketing Consultant

• Feb 2019 - Aug 2019

SAAS product automating customer engagement for health and wellness businesses - Lead development and implementation of marketing strategy and increased small business accounts - Lead user research and created product positioning for Gleantap , which helped the companies get to product/market t and raise series A round of funding - Partnered with sales team and developed training material and sales content which helped increase conversion to yearly contracts SAAS product automating customer engagement for health and wellness businesses - Lead development and implementation of marketing strategy and increased small business accounts - Lead user research and created product positioning for Gleantap , which helped the companies get to product/market t and raise series A round of funding - Partnered with sales team and developed training material and sales content which helped increase conversion to yearly contracts

Product Marketing Manager

• Sep 2017 - Jan 2019

- Led the development of the on-boarding ow for sellers which increased number of active users by 40% - Created product positioning and messaging that helped acquire over 9000 users - Set-up marketing operations and analytics which informed weekly product and marketing sprints - Led the development of the on-boarding ow for sellers which increased number of active users by 40% - Created product positioning and messaging that helped acquire over 9000 users - Set-up marketing operations and analytics which informed weekly product and marketing sprints

Product Marketing Manager

• Jan 2017 - Jul 2017

Online video editor that democratizes video editing for Youtube, Twitch and other video creators and storytellers - Identified the persona of the target users and where they spent their time online. Subsequently created and implemented the content strategy that got the company its first paying users and eventually to product/market fit - Identified market segments to target by using the jobs-to-be-done framework. Managed experiments to test these segments and helped the product team narrow down on core features for the product roadmap - Set-up marketing ops - analytics framework and weekly reporting Show less

Product Marketing Specialist

• Oct 2014 - Jan 2016

- Jordyblue is a boutique sofa brand that offers a new generation of exciting designs at an affordable price range - Conducted user research, interviewed over 300 potential users and did extensive research of the furniture industry to arrive at the brand positioning and product strategy of Jordyblue - Managed the design of the brand identity and product website. The website and brand was launched under 3 weeks by a team of 3 people - Executed digital marketing campaigns that brought in $40K in sales in 8 months from launch. This helped the company raise a seed round of funding Show less

Digital Marketing Specialist

• Dec 2013 - Oct 2014

Developed the communication strategy and executed digital marketing campaigns that generated 200k+ leads in 3 cities in 8 months Managed the social media presence and developed the voice of the brand which generated 20k+ organic leads during FIFA world cup, 2014 Developed the communication strategy and executed digital marketing campaigns that generated 200k+ leads in 3 cities in 8 months Managed the social media presence and developed the voice of the brand which generated 20k+ organic leads during FIFA world cup, 2014