Experience

Flat Real Estate

• Lebanon
• Real Estate
• 1 - 100 Employee

• Marketing and Communication Consultant

  • Jan 2015 - Present

  • Supervise and direct the workflow of marketing activities, by facilitating internal and external communications. • Provide guidance on positioning and branding. Maintain consistent branding or corporate identity across various channels. • Manage the workflow of projects; provide direction to designers and printing press to assist with communication deliverables. Meeting all deliverables required for a given project on time. • Support the needs of third-party resources by providing branding guidelines and creative assets; content, images & copyrighting. • Develop marketing communications plans and budgets; monitor progress, ensure adherence and evaluate performance. • Create, develop, and maintain social media accounts; from the content calendar to online posting and scheduling, expanding therefore our digital presence and keeping a solid online reputation. • Nurture the relationship between the company and its online community by interacting with them; answering their queries, handling their comments, and keeping them constantly updated about our news and services. • Responsible for staying up to date on industry trends. Show less



BlackInk - Strategic Branding Consultancy

• Lebanon

• Senior Account & Digital Community Executive

  • Aug 2014 - Dec 2014

  • Acting as a link between clients and the agency. Coordinating required tasks and communicating clearly to all those involved. Planning and tracking projects internally. Ensuring that communication flows effectively. • Working alongside the team and Creative Director to manage projects from initial briefings through to completion. Sending creative work to clients for approval or modification. • Assisting with the formulation of marketing strategies; Working with agency colleagues to brainstorm campaigns that meet the client's brief and budget. • Creating and managing social media content (written, images, and videos) to reach the client’s ideal customers. Managing online brand campaigns to increase awareness. Monitoring and presenting relevant data, competitor analysis, and trends. • Becoming an advocate for the client on social media platforms, engaging in dialogues, and answering questions where appropriate. • Manage social ad campaigns. Close liaison with the designers to ensure the brand's online marketing impact and strategy are being met visually. • Coordinating with external suppliers e.g. printing press, production agencies, copywriters, photographers, etc. Show less



Premium Partners Group

• Belgium
• Advertising Services
• 1 - 100 Employee

• Marketing Executive

  • May 2013 - Dec 2014

  • Analyzing client business needs and recommending relevant promotional products. Branding and preparing presentations to be sent to clients. • Online updating and following up on social networks; Facebook, Twitter, and LinkedIn. • Preparing offers as per the marketing calendar and according to events, holidays, and set dates. • Formulating Newsletter themes and articles. Choosing creative items to be highlighted weekly. • Monitoring the company website and weekly email broadcasts while keeping clients' database updated. • Searching and suggesting new channels to promote the company and sourcing new items related to each sector. • Coordinating with the sales team to better meet clients’ requests. • Following up on yearly catalog and coordinating with design and printing agencies. • Following up with suppliers in China and sourcing promotional items for our international, European, and Regional clients like Pepsi, Nestle, and Etisalat amongst many others. Show less



Foodstuff & Consumer Goods sal

• Lebanon

• Marketing Executive

  • Aug 2011 - Jul 2012

  • Developing BTL communications, design and writing of marketing materials; leaflets, banners, stands and other POS materials. Follow up on printing, delivery dates and effective distribution. • Handling ATL advertising, online communication, exhibitions and events participation. • Review various marketing materials sent from the supplier and make recommended edits to fit local needs. • Follow up on the annual marketing plan, monitor related budget expenses and make arrangement with the sales team for monthly promotional activities per channel, or for special in-store visibility. • Conducting market research identifying therefore competitor brands; prices, promotions, ads or any other exposure. • Monitor and supervise promoters during tasting or sampling activities for BIC, Activia, and Bonne Maman. Show less



Proactive Communication Agency

• Lebanon

• Media Executive

  • Sep 2009 - Jul 2011

  • Building relationships with existing clients while searching for new ones to expand client database. • Handling objections, negotiating, developing sales proposals, presenting appropriate solutions, following up, meeting deadlines, prioritizing tasks, and writing reports. • Using online communications to increase various advertising solutions, attracting, therefore, more clients to achieve sales targets; Facebook, email broadcasts in addition to constant website updates. • Establishing relationships with Business Partners to drive both companies’ sales. • Develop and maintain customer satisfaction thru annual offers, discounts, or package deals. Show less