Experience

Circana

• Market Research
• 700 & Above Employee

• Principal

  • Mar 2023 - Present



IRI

• United States
• Market Research
• 700 & Above Employee

• Principal

  • Jan 2023 - Mar 2023

• Consultant III

  • Apr 2017 - Jan 2023

  As a member of the Consumer & Shopper Marketing team, I help retailers and manufacturers identify trends in consumer behavior, evaluate their performance, and uncover opportunities for growth using IRI data and platforms.

• Consultant II

  • Apr 2014 - Mar 2017

  Managed several custom analyses, taking them from concept to delivery (working with stakeholders to define goals, designing project plans, overseeing work-streams, and delivering actionable insights). Successful projects fostered path to two major client wins for IRI.

• Consultant I

  • Jan 2012 - Mar 2014

  Built statistical models to explain and predict performance, working with retailers across channels to refine target audiences for their direct marketing efforts, inform their development of private label programs, and measure the impact of their merchandising efforts.



Vera Bradley

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• MBA Strategy & Business Development Intern

  • Aug 2011 - Nov 2011

  Supported the Strategy & Business Development team's efforts to understand the company's evolving relationship with independent retailers through models that attempted to identify drivers of strong sales performance and shopper experience (among other outcomes). Supported the Strategy & Business Development team's efforts to understand the company's evolving relationship with independent retailers through models that attempted to identify drivers of strong sales performance and shopper experience (among other outcomes).



Composites One

• United States
• Transportation, Logistics, Supply Chain and Storage
• 400 - 500 Employee

• Wind Energy Market Specialist

  • Dec 2008 - Aug 2010

  Initiated relationships with new customers and suppliers to expand the company's sales in an emerging market and worked with network of 10 distribution centers to improve order-fulfillment response times for market's more time-sensitive needs.

• Sales & DC Manager Trainee

  • Jun 2007 - Dec 2008

  Rotational opportunities in which I gained hands-on experience in distribution center operation and territory development. During my 6-month management rotation, I led a team of six employees in Grimes, Iowa. Following this assignment, I spent a year covering the Oklahoma territory and conducting market research on Mexico's composite market.

• Marketing Coordinator

  • Jun 2006 - Jun 2007

  Designed promotional material for domestic and China operations; coordinated company participation in trade shows.