Experience

LeBeau Excel Sales & Marketing

• Canada
• Food & Beverages
• 1 - 100 Employee

• Director Sales, LCL & Private Label

  • Jan 2023 - Present



Loblaw Companies Limited

• Canada
• Retail
• 700 & Above Employee

• Sr. Director, Strategic Initiatives & Natural Health, Loblaw Bands

  • Nov 2018 - Dec 2022

  In my role I oversaw product development for the PC Organic Brand and all Multicultural control brands. Major initiatives that I led included, Blue Menu relaunch and managing the PC Black Label Brand. I also built the plan to build and grow the PC Plant Based portfolio of products across all categories in the store.

• Sr. Director, Health & Beauty, Private Label

  • Apr 2022 - Oct 2022

  As a Senior Director, Health & Beauty for Private Brands, I led a team of passionate product managers, delivering Innovation under one of Canada's most trusted Health Brands, LIFE. I sold and negotiated products and costs into the category teams working closely with the vendor community to secure stable relationships for the future.

• Sr. Director, Deli, Bakery, HMR, Private Brands

  • Oct 2011 - Nov 2018

  As a Senior Director, Private Brands, I led a team of passionate product managers, delivering Innovation under Canada's number 1 brand, President's Choice. I sold and negotiated products and costs into the category teams working closely with the vendor community to secure stable relationships for the future.

• Sr. Category Manager - Frozen Boxed Meats/Seafood & Processed Meats

  • May 2006 - Oct 2011

  As part of my responsibilities, I managed the P&L for Frozen Boxed, Seafood & Processed Meat categories while ensuring the delivery of annual sales plans and targets. I optimized planograms and promotional strategies to achieve and sustain market leadership while working closely with private label team to develop products that drove loyalty and profitability.

• Assistant Category Manager, Grocery

  • Apr 2003 - May 2006

  I provided support to the Category manager through data analysis and reporting. I processed all over and above vendor support and new listings while working closely with the banner merchandising teams to manage supply and assortment optimization.