Experience

Ziba Design

• United States
• Design Services
• 1 - 100 Employee

• Director of Customer Experience & Innovation

  • Mar 2017 - Present

  Portland, Oregon Area Pro-actively envision the future - positioning brands and new business offerings to engage new markets and emerging consumer needs and desires. I take a disruptive approach to helping organizations embrace their next wave of innovation. I work with teams to identify emerging product and service trends that are most valued by consumers and orchestrate consumer research to learn, validate and iterate ideas rapidly. At Ziba, I'm on a mission to help companies accelerate new businesses and brand… Show more Pro-actively envision the future - positioning brands and new business offerings to engage new markets and emerging consumer needs and desires. I take a disruptive approach to helping organizations embrace their next wave of innovation. I work with teams to identify emerging product and service trends that are most valued by consumers and orchestrate consumer research to learn, validate and iterate ideas rapidly. At Ziba, I'm on a mission to help companies accelerate new businesses and brand creation, and to monetize forward-looking innovations in today's fast-paced, rapidly changing market. Show less



TribeBuildr

• Team Dynamic Strategist | Archetype Coach

  • Dec 2011 - Present

  Helping top-performing design and innovation leaders build strong teams, enhance performance, and retain the best people in highly competitive, creative environments. To win the in the marketplace, you must first win in the workplace. Many leaders are shifting attention from focusing on customer experience alone to zeroing in on great employee experience (EX). We work with teams to make connections between patterns of behavior and value systems of each individual and how they align with… Show more Helping top-performing design and innovation leaders build strong teams, enhance performance, and retain the best people in highly competitive, creative environments. To win the in the marketplace, you must first win in the workplace. Many leaders are shifting attention from focusing on customer experience alone to zeroing in on great employee experience (EX). We work with teams to make connections between patterns of behavior and value systems of each individual and how they align with organizational values and expectations. Show less



ZoomCare

• Medical Practices
• 300 - 400 Employee

• Customer Experience Strategist

  • Jul 2015 - Feb 2017

  July 2015 - Feb 2017 Worked with innovative medical provider team to design and launch new service offerings and clinic locations.



Entia Biosciences

• United States
• Biotechnology Research
• 1 - 100 Employee

• Director of Marketing & Education | Consumer Brand Innovation

  • Mar 2013 - Dec 2014

  Portland, Oregon Area As Marketing Director, I strategically positioned new consumer brands in the marketplace and led a creative team to design and develop the GROH brand identity for the Professional Beauty Market. I executed a consistent brand strategy across multiple touchpoints, graphics, photography, editorial content, and at industry events and managed a brand portfolio of emerging new brands in a number of industry verticals. I also worked as interim Education Director to create a video-based online… Show more As Marketing Director, I strategically positioned new consumer brands in the marketplace and led a creative team to design and develop the GROH brand identity for the Professional Beauty Market. I executed a consistent brand strategy across multiple touchpoints, graphics, photography, editorial content, and at industry events and managed a brand portfolio of emerging new brands in a number of industry verticals. I also worked as interim Education Director to create a video-based online curriculum for the Salon Professional and trained professionals about the product and sales techniques. Also, developed investor-focused communication materials for parent technology company. Show less



Ziba Design

• United States
• Design Services
• 1 - 100 Employee

• Creative Director

  • Mar 2001 - Dec 2011

  Portland, OR Global Design & Innovation Company As Group Creative Director of Ziba’s Beauty & Grooming business, I led strategic and creative programs for a wide range of brands in regions around the world. As group leader, I was responsible for establishing strategic direction of programs, scoping and defining program, educating and mentoring creative teams, and working directly with clients to envision and deliver solutions. Program types included: product line strategies, product design, CFM… Show more Global Design & Innovation Company As Group Creative Director of Ziba’s Beauty & Grooming business, I led strategic and creative programs for a wide range of brands in regions around the world. As group leader, I was responsible for establishing strategic direction of programs, scoping and defining program, educating and mentoring creative teams, and working directly with clients to envision and deliver solutions. Program types included: product line strategies, product design, CFM strategies, interactive environments, primary and secondary packaging design, POP strategy, soft goods, and holistic consumer experiences across multiple consumer touchpoints, including digital and social delivery systems and retail. Many programs were driven by indepth consumer learning research and learning workshops which I directed and defined in collaboration with clients, research partners and internal consumer insights teams. Show less



Emerald Solutions

• IT Services and IT Consulting
• 1 - 100 Employee

• UX Group Director

  • 1999 - Feb 2001

  Portland, Oregon Area Developed and led a team of digital strategists to perform UX tasks including, defining user experience strategies, drafting information architecture documentation and use case scenarios, and conducting usability testing for UI interface designs. As Director, I was responsible for supporting 12 remote offices and providing trained resources and strategic guidance for UX requests. I worked directly on programs, as well as, mentored a growing team on programs for clients such as Hasbro, Lucy… Show more Developed and led a team of digital strategists to perform UX tasks including, defining user experience strategies, drafting information architecture documentation and use case scenarios, and conducting usability testing for UI interface designs. As Director, I was responsible for supporting 12 remote offices and providing trained resources and strategic guidance for UX requests. I worked directly on programs, as well as, mentored a growing team on programs for clients such as Hasbro, Lucy Activewear, Mattel, Intel, Freightliner, Rio Audio, and Texas Instruments on ecommerce, interactive TV, gaming, and digital marketing programs. (Emerald Solutions was later sold to SBI Group which was ultimately acquired by Avenue A | Razorfish.) Show less



PCC | Portland Community College

• Adjunct Faculty | Multimedia Design Instructor

  • 1996 - Jan 2001

  Portland, Oregon Area Multimedia Design involves the concepting, visualizing and strategic planning of a multimedia program. This ranges from how a user will interact with an interface, to what colors and fonts are chosen to communicate the desired experience. This class is a hands-on immersion into the experience of being a multimedia designer. Participants walk away with a paper plan with detailed UX documentation and UI concept sketches. Large group facilitation is fun and energizing for me. This class… Show more Multimedia Design involves the concepting, visualizing and strategic planning of a multimedia program. This ranges from how a user will interact with an interface, to what colors and fonts are chosen to communicate the desired experience. This class is a hands-on immersion into the experience of being a multimedia designer. Participants walk away with a paper plan with detailed UX documentation and UI concept sketches. Large group facilitation is fun and energizing for me. This class, well-received for over 12 years, has consistently had 45-70 students each quarter in attendance. Show less



ZCom, Inc.

• Senior Art Director

  • 1995 - 1999

  Portland, Oregon Area Instrumental in transition of agency from print only to digital. Developed User Interface Designs for marketing websites. Developed Brand Identities & Communication Elements. Led team of web developers and designers. Established best practices for information architecture documentation (Zcom was later purchased by Emerald Solutions to build the design division of the company.)



PNCA | Pacific Northwest College of Arts

• Adjunct Faculty | Interface Design Instructor

  • Jan 1998 - Mar 1998

  Portland, Oregon Area Basics of Interface Design for digital experiences. This class was an in-depth study on not how to program digital experiences, but how to design them well. Identifying how to work within the constraints of digital technology, but still applying good design principles and practices. This was a 12 week class for established designers, who were interested honing their digital design skills.



Media Works

• Interface Designer

  • 1993 - 1995

  San Diego, CA Worked directly with programers to develop the interface design elements for interactive media programs. Translated brand identities for client into digital assets. Storyboarded all user interactions and documented content needs.



Axcess Magazine

• Art Director

  • 1991 - 1993

  San Diego, CA Designed magazine content layout. Digitized magazine for digital media distribution. Built and managed website content.