Experience

Meadows Behavioral Healthcare

• United States
• Mental Health Care
• 200 - 300 Employee

• Chief Growth Officer

  • 2022 - Present

  Meadows Behavioral Healthcare (MBH) is a network of specialized behavioral healthcare programs, individualized addiction recovery centers, and acute psychiatric care centers located throughout the United States. An industry leader, MBH provides evidence-based treatment for people struggling with emotional trauma, drug and alcohol addiction, sex addiction, eating disorders, psychiatric disorders, and co-occurring conditions. Our full continuum of programs and services deliver personalized… Show more Meadows Behavioral Healthcare (MBH) is a network of specialized behavioral healthcare programs, individualized addiction recovery centers, and acute psychiatric care centers located throughout the United States. An industry leader, MBH provides evidence-based treatment for people struggling with emotional trauma, drug and alcohol addiction, sex addiction, eating disorders, psychiatric disorders, and co-occurring conditions. Our full continuum of programs and services deliver personalized treatment plans to people from all walks of life, meeting them at their point of need to help achieve long-term recovery. Show less



Upstream Rehabilitation

• United States
• Wellness and Fitness Services
• 300 - 400 Employee

• CHIEF MARKETING AND SALES OFFICER | CMO | ADVISOR TO THE CEO – Multi-unit Retail Healthcare

  • 2020 - 2022

  Birmingham, Alabama, United States Upstream Rehabilitation Physical Therapy (URPT) is an industry-leading provider of outpatient therapy services and physician-based physical therapy management, and proud portfolio company of Revelstoke Capital Partners. With over 1,200 outpatient therapy locations in 28 states coast-to-coast, Upstream is committed to being the provider, employer, and partner of choice. Amidst rapid growth, I led initiatives to overhaul URPT’s marketing department, launch a comprehensive rebrand, optimize… Show more Upstream Rehabilitation Physical Therapy (URPT) is an industry-leading provider of outpatient therapy services and physician-based physical therapy management, and proud portfolio company of Revelstoke Capital Partners. With over 1,200 outpatient therapy locations in 28 states coast-to-coast, Upstream is committed to being the provider, employer, and partner of choice. Amidst rapid growth, I led initiatives to overhaul URPT’s marketing department, launch a comprehensive rebrand, optimize the sales organization, and create an in-house centralized contact center. ➡️ TRANSFORMED MARKETING DEPARTMENT. Top-graded and staffed accordingly for performance-based marketing. Established functional infrastructure and methodology: digital/social, brand, content, and data/analytics. ➡️ CHAMPIONED M&A INTEGRATION OF 200-CLINIC ACQUISITION, as well as numerous smaller acquisitions and de novo rollouts. Regularly present/report to Board of Directors. ➡️ ACTIVATED REBRAND INITIATIVE. Authored strategy to unify 30 disparate brands, from initial consumer/MD research and internal stakeholder surveys to launch-ready materials. Designed/produced website and social properties, from positioning, targeting, messaging, budgets, and full-scope/funnel projections by channel, to rollout. ➡️ LAUNCHED COMPANY-FIRST IN-HOUSE CENTRALIZED CONTACT CENTER. Evaluated and selected model (third party vs. internal; remote vs. centralized). Oversaw technology selection/implementation, staffing, launch plan, and go-live. Completed first phase on time and on budget. ➡️ MODERNIZED MARKETING-RELATED TECHNOLOGY. Improved market responsiveness and operational efficiency with revamped technology platform including, email marketing (Marketo), NPS, patient acquisition cost (CAC), sales CRM optimization and ongoing ROI analysis. Show less



Vein Clinics of America

• United States
• Medical Practices
• 200 - 300 Employee

• CHIEF MARKETING AND SALES OFFICER | CMO – Multi-unit Retail Healthcare

  • 2015 - 2020

  Downer's Grove, IL For a leading multi-unit retail healthcare provider, planned/executed market strategy and oversaw multimillion-dollar marketing and sales budget. Reimagined marketing/sales function and culture (mission, vision, and values), guiding company’s brand from “mom & pop” to world-class healthcare provider. Drove value and record-breaking performance, paving way for company’s double-digit multiple transaction and transition to new PE ownership. ➡️ SECURED COMPANY’S #1 MARKET POSITION IN… Show more For a leading multi-unit retail healthcare provider, planned/executed market strategy and oversaw multimillion-dollar marketing and sales budget. Reimagined marketing/sales function and culture (mission, vision, and values), guiding company’s brand from “mom & pop” to world-class healthcare provider. Drove value and record-breaking performance, paving way for company’s double-digit multiple transaction and transition to new PE ownership. ➡️ SECURED COMPANY’S #1 MARKET POSITION IN HYPER-FRAGMENTED AND SUPER-COMPETITIVE MARKET. Rapidly upgraded teams, technology, data, and marketing to drive double-digit growth in 3-year period. ➡️ DELIVERED YEAR-OVER-YEAR, TOP-LINE NEW PATIENT GROWTH up from previously flat/declining performance. ➡️ SPURRED INITIATIVE TO TAKE COMPANY TO MARKET. Pivoted in 6-month period to lead multiple original pitches, resulting in successful PE sale. Earned trust with new PE ownership, resulting in retention bonus. ➡️ NAVIGATED TEAMS THROUGH CHANGE AND INTEGRATION. Achieved near-zero team attrition during multiple C-suite transitions and retained strong 360 feedback and performance reviews from direct reports and executive peers. Show less



COMBINED INSURANCE

• United States
• Insurance
• 300 - 400 Employee

• CHIEF MARKETING OFFICER | CMO – Global Marketing, Branding & Communications

  • 2014 - 2015

  Chicago OVERHAULED MARKETING TEAM, BRAND, AND ASSETS, INCLUDING ALL WEB PROPERTIES IN US AND 6 GLOBAL MARKETS on behalf of a subsidiary of multibillion-dollar CHUBB group. Integrated on and off-line advertising channels using analytics and data to boost performance. Significantly improved close rates via robust brand and nurture training, while also driving double-digit improvements in conversion rates and Search Engine Marketing (SEM) scores.



CHIRO ONE WELLNESS CENTERS, LLC

• United States
• Medical Practices

• CHIEF MARKETING AND SALES OFFICER | CMO – Multi-unit Retail Healthcare

  • 2012 - 2014

  OAKBROOK, IL At Chiro One, I led teams to reinvent the company’s brand and build a new marketing team from the ground up. Turbocharged sales via double-digit gains in new patient acquisition; radically improved SEM and new patient show rates. Secured 500+ new patients per month via localized digital offers, concurrently cutting SEM costs in half. ➡️ NEGOTIATED CONTRACTS WITH MAJOR NATIONAL BRANDS Sam’s Club, CVS, Costco, Walgreens, Wal-Mart, Ford Motor Company, and Lifetime Fitness. ➡️… Show more At Chiro One, I led teams to reinvent the company’s brand and build a new marketing team from the ground up. Turbocharged sales via double-digit gains in new patient acquisition; radically improved SEM and new patient show rates. Secured 500+ new patients per month via localized digital offers, concurrently cutting SEM costs in half. ➡️ NEGOTIATED CONTRACTS WITH MAJOR NATIONAL BRANDS Sam’s Club, CVS, Costco, Walgreens, Wal-Mart, Ford Motor Company, and Lifetime Fitness. ➡️ TRANSFORMED MARKETING AND SALES CULTURE, TURNING AROUND NEGATIVE TEAM RETENTION RATE. Built top performing teams via creative recruitment, new compensation structure, mentoring, and innovative training programs. Show less



CANCER TREATMENT CENTERS OF AMERICA, INC (CTCA)

• VICE PRESIDENT OF MARKETING – Hospital and Physician Healthcare Network

  • 2008 - 2012

  SCHAUMBURG, IL For a multibillion-dollar national cancer care hospital network, I re-energized and built full-service marketing teams at each of five major hospital campuses. Shared plan and management multimillion-dollar DR Advertising budget (creative & media, online, offline, print, radio, OOH). Spearheaded patient/key influencer research projects and patient experience optimization. ➡️ MET TOP LINE OBJECTIVES AND EXCEEDED BOTTOM LINE DELIVERABLES, increasing net marketing contribution by > 5%+… Show more For a multibillion-dollar national cancer care hospital network, I re-energized and built full-service marketing teams at each of five major hospital campuses. Shared plan and management multimillion-dollar DR Advertising budget (creative & media, online, offline, print, radio, OOH). Spearheaded patient/key influencer research projects and patient experience optimization. ➡️ MET TOP LINE OBJECTIVES AND EXCEEDED BOTTOM LINE DELIVERABLES, increasing net marketing contribution by > 5%+ each year vs. YAGO. Awarded industry best-in-class Net Promoter Scores (NPS). Cut cost-per-acquisition (CAC) via physician referrals to 1/10th of direct-to-consumer patient acquisition costs. ➡️ LAUNCHED FIRST-EVER “DIRECT TO PROFESSIONAL” MARKETING PROGRAM WITH PHYSICIAN NETWORKS, a critical untapped resource in the broader medical community. New patient referrals from physicians tripled, resulting in double-digit overall referral patient acquisition growth. Show less



WILLIAM WRIGLEY JR CO.

• MANAGING DIRECTOR | DIRECTOR OF GLOBAL MARKETING – CPG; Food & Candy Manufacturing

  • 2007 - 2008

  CHICAGO, IL AGGRESSIVELY DEFENDED MARKET LEADER STATUS IN MATURE INTERNATIONAL MARKETS IN 25 COUNTRIES. Directed Global Enjoyment Platform with $800M in global sales, for world famous brands including Big Red, Juicy Fruit, Doublemint & Spearmint, and LifeSavers. In the aftermath of Wrigley’s transition to MARS ownership, smoothed transition, helping 100% of team members secure either new job offers or attractive severance packages.



WELCH FOODS INTERNATIONAL, INC.

• DIRECTOR OF INTERNATIONAL MARKETING | CPG; Food & Beverage Manufacturing

  • 1994 - 2007

  CONCORD, MA SUSTAINED COMPANY’S INTERNATIONAL MARKET LEADERSHIP, SURPASSING BASELINE GROWTH TARGETS for 9 consecutive years. Propelled $200+M in product sales for 29+ global markets including Mexico, Brazil, Argentina, Chile, UK, Korea, Japan, China, Philippines & Malaysia. Set new records for metrics and brand growth with new creative strategies, including TV, Digital, OOH, Radio and POS collateral materials.



CONAGRA FOODS INC.

• United States
• Civic and Social Organizations

• PRODUCT MANAGER | NEW PRODUCT DEVELOPMENT MANAGER – CPG

  • 1992 - 1994

  NEW YORK, NY LED HEARTLAND REGION FOR FORTUNE 500 CPG MANUFACTURER. Managed P&L ($82M in annual gross sales) and oversaw all marketing activities for the Dennison’s Chili brand. Championed product development for new line of Chef Boyardee; exceeded volume and profit plan for the Dennison brand by 9% in year one.



KRAFT FOODS GROUP INC, PUERTO RICO

• GROUP PRODUCT MANAGER | EXPORT MARKETING MANAGER – Global CPG; Puerto Rico; Food Manufacturing

  • 1991 - 1992

  FOR WORLD-CLASS BRANDS INCLUDING NABISCO (SWEET AND SALTY BISCUITS), PLANTERS, LIFESAVERS, AND ROYAL DESSERTS, oversaw local international marketing teams. Relocated to San Juan, Puerto Rico office and took P&L ownership of sales/marketing territory which included Caribbean & Central America. Surpassed corporate profit and EBITDA growth plans for PR and Exports. Met or exceeded plans for assigned platforms, new product launch dates, volumes, and ROI.



KRAFT FOODS GROUP INC, VENEZUELA

• SENIOR PRODUCT MANAGER – Global CPG; Venezuela; Food Manufacturing

  • 1987 - 1991

  MEMBER OF EXECUTIVE TEAM CHARGED TO LEAD ROLLOUT OF TQM AND CONTINUAL IMPROVEMENT PROJECTS (KAIZEN) ON LOCATION IN CARACAS, VENEZUELA. Trained 3,000+ Nabisco employees on TQM in Spanish. Expanded Royal Dessert line market share amidst fierce competition and a hyperinflationary economy.