Account Planner, Digital Strategist

• Dec 2019 - Present

Client Account Manager

• May 2017 - Nov 2019

• Communicate with clients and internal team on campaign needs and business strategy • Brief team members on clients and campaigns and initiate media buying • Schedule campaign timelines and monitor work to ensure media and client deadlines are hit • Manage client and campaign budgets, verify that tactics and dollars spent fit strategy and goals • Implement Google AdWords campaigns, monitor and proof work done by Social Media Specialist • Communicate with clients and internal team on campaign needs and business strategy • Brief team members on clients and campaigns and initiate media buying • Schedule campaign timelines and monitor work to ensure media and client deadlines are hit • Manage client and campaign budgets, verify that tactics and dollars spent fit strategy and goals • Implement Google AdWords campaigns, monitor and proof work done by Social Media Specialist

Creator

• Feb 2017 - Sep 2017

Camp Nostos is an event I undertook to satisfy the desire to create something of my own, do something I love, and put my management and marketing skills to the test. An adult summer camp - everything that was awesome in your childhood, but tailored and upgraded with an adult twist: Childhood 2.0. In building this event I had a camp facility booked, insurance and liability coverage, transportation arranged, a chef and staff for the weekend, a local craft brewery lined up, volunteer positions being filled, and a few outside vendors to run activities. I marketing through Facebook and Instagram, made appearances on local news and radio stations, hung posters in public spaces and local businesses and talked to many, many people. Sadly, Camp Nostos failed. I was not able to gather enough registrations before my deadline. Worth it though - failing is better than not trying!

Business Development & Customer Service Lead

• Jun 2016 - May 2017

I was headhunted for this position to design and implement communication and marketing strategies and recruit and lead a customer success team. Carma moved from a customer direct vehicle sales company to a SAAS (software as a service) company, selling the proprietary software that was built to serve the original model, resulting in a shift in my role. • Developed new clients from initial contact and demo through to relationship maintenance and reporting • Collected client feedback and worked directly with development team to direct product improvements • Contributed to decisions on product design, direction and company growth • Monitored analytics, heatmaps, and session recordings to understand and improve user experience • Successfully translated auto dealership language into software engineer language to help development accurately understand client issues and needs • Implemented 3pm ‘stand up and do something meetings’ that included wall sits, planks, and stretching

CAA Travel & WestWorld Tours Marketing Manager

• Jun 2014 - May 2016

CAA Travel works with brands such as WestJet, Trafalgar, Insight, Air Canada, and The Walt Disney Company, to provide travel services and deals to their consumer base.• Planned, executed, and measured success of multi-channel marketing campaigns• Maintained relationships with National Travel Partners to support joint sales and marketing initiatives• Managed travel marketing budget, including co-op marketing funds with National Travel Partners• Communicated initiatives to front line staff and consulted with store managers on advertising opportunities• Created a referral program for Travel Counsellors to utilize to grow clientele

Insurance & Automotive Marketing Coordinator

• Dec 2013 - Jun 2014

Admission Counselor

• Jul 2011 - Apr 2013

I was the Admissions Counselor in charge of the Minnesota area. My responsibilities included attending college fairs, meeting with high school counselors and contacting prospective students. I would also meet with students and their parents on campus visits, evaluate admission criteria and issue scholarships to students. Additionally I managed the Enrollment Services web page, the senior student newsletter, and the filter driven student interest page. My creative abilities also allowed me to design office publications and collaborate with our Director of Marketing and Graphic Designer on university marketing efforts.

Purchasing Department Summer Intern

• May 2008 - Aug 2010