Sabrina Paz Riesgo

Integrated Producer at Alma
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, US

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Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Integrated Producer
      • Feb 2021 - Present

      Miami, Florida, United States Brands: McDonald’s, Eli Lilly, Google, and Wells Fargo. • Pre-production, production and post-production of diverse media assets, including TV, digital, social, radio and print. • In charge of budgeting, negotiation, and timing plans, to make sure productions are delivered in time and within budget. • Work directly with account leads, creatives, and partners, including directors, production houses, music houses, talent, etc. • Oversee all post-production process from offline… Show more Brands: McDonald’s, Eli Lilly, Google, and Wells Fargo. • Pre-production, production and post-production of diverse media assets, including TV, digital, social, radio and print. • In charge of budgeting, negotiation, and timing plans, to make sure productions are delivered in time and within budget. • Work directly with account leads, creatives, and partners, including directors, production houses, music houses, talent, etc. • Oversee all post-production process from offline to live.

    • Communications Manager
      • Apr 2019 - Feb 2021

      Miami, Florida, United States • Oversee external and internal communications efforts. • Write compelling press releases in English and Spanish to announce new accounts, awards, campaigns, key hires, etc. • Develop strong relationships with industry media, including Ad Age, Adweek, Campaign US, and more. • Manage media interviews • Manage submissions for industry awards such as Cannes Lions, Effie Awards, ANA, and CLIO. This includes content development, copy-editing, category selection, and administrative… Show more • Oversee external and internal communications efforts. • Write compelling press releases in English and Spanish to announce new accounts, awards, campaigns, key hires, etc. • Develop strong relationships with industry media, including Ad Age, Adweek, Campaign US, and more. • Manage media interviews • Manage submissions for industry awards such as Cannes Lions, Effie Awards, ANA, and CLIO. This includes content development, copy-editing, category selection, and administrative process. • Manage agency website with news, campaigns, etc. • Manage social media accounts, including Instagram, Facebook, Twitter, LinkedIn and YouTube. • Coordinate agency ad production and placement. • Position agency executives and employees as judges and/or speakers at top conferences and award shows. • Execute internal and external newsletter content, design and distribution. • Support Operations team on culture engagement internal initiatives, activities and team-building logistics.

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Business Development, University
      • Jun 2018 - Mar 2019

      Miami, FL • Build strong partnerships within the educational and tech ecosystem • Create educational programs for participating startups and executives • Develop a communications strategy for the company, increasing reach and leads

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Social Media Producer
      • Sep 2017 - May 2018

      Miami, Florida • Increased organic social following base by over 500% on all social platforms • Developed modern, engaging branding and communications strategy for the entire environmental unit • Produced live social stories and video content featuring celebrities and leaders, including Al Gore • Art directed digital illustrations for social justice and environmental animated explainers across UCI • Developed outreach and social strategies for TV and digital premieres, increasing our views and… Show more • Increased organic social following base by over 500% on all social platforms • Developed modern, engaging branding and communications strategy for the entire environmental unit • Produced live social stories and video content featuring celebrities and leaders, including Al Gore • Art directed digital illustrations for social justice and environmental animated explainers across UCI • Developed outreach and social strategies for TV and digital premieres, increasing our views and engagement

    • Community Liaison
      • May 2016 - Sep 2017

      Miami/Fort Lauderdale Area • Developed relations with key organizations, influencers and other media outlets • Increased video views and reach by an average of 300% • Created monthly reports for Univision Noticias’ CEO

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communications Manager
      • Aug 2013 - May 2016

      Miami/Fort Lauderdale Area • Managed several accounts, including corporate and nonprofit clients • Developed traditional and nontraditional marketing strategies with a unique digital approach • Designed interactive newsletters and eBlasts as well as social media posts • Planned events for clients such as David Beckham and Simon Property Group

Education

  • Florida International University
    Master of Science (M.S.), Global Strategic Communications
    2016 - 2017
  • Florida Atlantic University
    Bachelor of Arts (BA), Multimedia Studies: Multimedia Journalism
    2013 - 2014

Community

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