Sabrina F.
Director, Client Strategy & PM at Maître D- Claim this Profile
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English Native or bilingual proficiency
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Bulgarian Limited working proficiency
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Hebrew Limited working proficiency
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French Native or bilingual proficiency
Topline Score
Bio
Michelene Maguire
Sabrina is the bomb! Yes, a strong Account Director, but a powerhouse Project Manager, and a generally delightful person to work with.
Claude André Hébert
Grâce à Sabrina,j’ai signé avec Maître D à l’automne dernier.Le nouveau branding de la compagnie Hébert est presque terminé! Je suis tellement ravi et excité de ce nouveau départ…j’ai bien hâte de vous le partager. Sabrina est une sommité dans le branding world! Elle a su me comprendre,m’écouter pour ensuite créer avec son équipe un branding extraordinaire! Je vous recommande fortement Sabrina!
Sophie Patenaude M.Sc.
Sabrina is truly an amazing colleague. I had the chance to work with her in the Consumer Experience department at the Aldo Group. We worked on cross-functional projects, pilot tests and anything where e-commerce and store experience collide to bring out the best omnichannel experience to customers. Sabrina is detailed oriented, a great team player, knowledgeable and always brings light with her positive attitude. She is skilled in handling all sorts presentations and addressing the different stakeholders. From the strategy to the execution, you can always rely on Sabrina. Any one would be lucky to have her in their team!
Michelene Maguire
Sabrina is the bomb! Yes, a strong Account Director, but a powerhouse Project Manager, and a generally delightful person to work with.
Claude André Hébert
Grâce à Sabrina,j’ai signé avec Maître D à l’automne dernier.Le nouveau branding de la compagnie Hébert est presque terminé! Je suis tellement ravi et excité de ce nouveau départ…j’ai bien hâte de vous le partager. Sabrina est une sommité dans le branding world! Elle a su me comprendre,m’écouter pour ensuite créer avec son équipe un branding extraordinaire! Je vous recommande fortement Sabrina!
Sophie Patenaude M.Sc.
Sabrina is truly an amazing colleague. I had the chance to work with her in the Consumer Experience department at the Aldo Group. We worked on cross-functional projects, pilot tests and anything where e-commerce and store experience collide to bring out the best omnichannel experience to customers. Sabrina is detailed oriented, a great team player, knowledgeable and always brings light with her positive attitude. She is skilled in handling all sorts presentations and addressing the different stakeholders. From the strategy to the execution, you can always rely on Sabrina. Any one would be lucky to have her in their team!
Michelene Maguire
Sabrina is the bomb! Yes, a strong Account Director, but a powerhouse Project Manager, and a generally delightful person to work with.
Claude André Hébert
Grâce à Sabrina,j’ai signé avec Maître D à l’automne dernier.Le nouveau branding de la compagnie Hébert est presque terminé! Je suis tellement ravi et excité de ce nouveau départ…j’ai bien hâte de vous le partager. Sabrina est une sommité dans le branding world! Elle a su me comprendre,m’écouter pour ensuite créer avec son équipe un branding extraordinaire! Je vous recommande fortement Sabrina!
Sophie Patenaude M.Sc.
Sabrina is truly an amazing colleague. I had the chance to work with her in the Consumer Experience department at the Aldo Group. We worked on cross-functional projects, pilot tests and anything where e-commerce and store experience collide to bring out the best omnichannel experience to customers. Sabrina is detailed oriented, a great team player, knowledgeable and always brings light with her positive attitude. She is skilled in handling all sorts presentations and addressing the different stakeholders. From the strategy to the execution, you can always rely on Sabrina. Any one would be lucky to have her in their team!
Michelene Maguire
Sabrina is the bomb! Yes, a strong Account Director, but a powerhouse Project Manager, and a generally delightful person to work with.
Claude André Hébert
Grâce à Sabrina,j’ai signé avec Maître D à l’automne dernier.Le nouveau branding de la compagnie Hébert est presque terminé! Je suis tellement ravi et excité de ce nouveau départ…j’ai bien hâte de vous le partager. Sabrina est une sommité dans le branding world! Elle a su me comprendre,m’écouter pour ensuite créer avec son équipe un branding extraordinaire! Je vous recommande fortement Sabrina!
Sophie Patenaude M.Sc.
Sabrina is truly an amazing colleague. I had the chance to work with her in the Consumer Experience department at the Aldo Group. We worked on cross-functional projects, pilot tests and anything where e-commerce and store experience collide to bring out the best omnichannel experience to customers. Sabrina is detailed oriented, a great team player, knowledgeable and always brings light with her positive attitude. She is skilled in handling all sorts presentations and addressing the different stakeholders. From the strategy to the execution, you can always rely on Sabrina. Any one would be lucky to have her in their team!
Credentials
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Consultant E-commerce strategy
Stream by AlphaSenseMar, 2022- Nov, 2024 -
L’art de négocier avec succès
A2C - Association des agences de communication créativeMar, 2022- Nov, 2024 -
Consultant Brand Strategy, Luxury department store Omnichanel experience
Third Bridge Group LimitedFeb, 2019- Nov, 2024 -
L’Art de l’entrevue
Fédération professionnelle des journalistes du Québec - FPJQSep, 2016- Nov, 2024
Experience
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Maître D
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Canada
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Graphic Design
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1 - 100 Employee
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Director, Client Strategy & PM
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Jul 2023 - Present
Lead clients' campaigns, advertising and branding projects and creative design strategies to meet KPIs and business objectives. Oversee the shared campaign process at Coveo & act as strategic advisor in implementing a Project Management structure for creative requests and production. Advise on process and work actively with the team to find solutions. Work hand in hand with stakeholders, campaign managers for different LOBs to understand the strategy and support with creatives. Work hand in hand with the Brand Manager and Digital team to monitor progress and success of paid advertising and improve the creative process and explorations to elevate the brand. Managing internal and external creative teams to achieve business goals and push the creatives. Brief art directors, designers and copywriters for new projects and on brand communication strategies & direction. Developing and nurturing client relationships with stakeholders. Keeping projects on time and within budget.Setting objectives for creative teams on a regular basis and actively recruit talent / experts for ongoing projectsConducting performance evaluations and giving feedback.Monitoring the success of projects, branding mandates, marketing campaigns etc.Managing internal and external stakeholders.Identifying new opportunities for growth. Show less
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Account Director - Brand, Communication & Strategy
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Jan 2023 - Jul 2023
Lead clients' campaigns, advertising and branding projects and creative design strategies to meet KPIs and business objectives. Support the client in implementing a Project Management structure for creative requests and productionLead project process for creative Marketing requests, creative assignment in shared campaigns. Work hand in hand with the Brand Manager and Digital team to monitor progress and success of paid advertising and improve the creative process and explorations to elevate the brand. Managing internal and external creative teams.Briefing art directors, designers and copywriters.Developing and nurturing client relationships.Keeping projects on time and within budget.Setting objectives for creative teams. Conducting performance evaluations and giving feedback.Monitoring the success of projects, branding mandates, marketing campaigns etc.Managing internal and external stakeholders.Identifying new opportunities for growth. Show less
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Project Manager - Brand, Communication & Strategy - Coveo
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Jan 2022 - Jan 2023
Project manager specializing in brand communication, Digital media & strategy — Responsibilities : Communication process, communication strategy, recommendation & advice process, Brand Strategy development & positioning, development of key messages, research, analytics and budgeting & planning. Technical : Lead, plan & coordinate marketing projects, the Editorial process, QA process, Design process, Creative & Artistic Direction: Brand |Digital Campaigns | Marketing & E-Marketing | ADs | Multi-Media | Social | E-mail campaigns | Webinars | Case studies | eBooks | Reports | Corporate Events | Booths | Decks | Local & International Events | White Papers | Annual Reports | Blog | Motion Video | Billboards | Marketing Tours etcAccounts: Coveo - HébertResponsible for the project delivery planning, internal strategic planning & budgeting. As well as leading & guiding a talented team of designers (Graphic | Infographic | UX | 3D | Motion) , Artistic Director, Copy writers, Correctors in the creation & production processes. Process: _Define: Analysis of issues, brand strategies, ideation and positioning_Develop: Design of the ecosystem, from brand identity to advertising campaigns_Deploy: Realization of the avenues that best respond to the reality expressed and the communication objectives_Analysis of issues & target audience, trends _Identification of findings, recommendations and adviceStrategic advisor in the area of expertise: Marketing / Advertising / Social Media /Multi-Media / Customer Experience / User Experience / E-commerce / Site search / Social Media / Luxury Market Tools : MONDAY | ASANA | SLACK | MIRO | CREATOPY | BASECAMP | DROPBOX | ACROBAT | TICK | ZOOM | ADOBE ID | PHOTOSHOP Show less
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ALDO Group
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Canada
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Retail
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700 & Above Employee
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Project Manager - Omnichannel Consumer Experience
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Jun 2021 - Jan 2022
Manage & Lead pilot tests & customer experience projects execution by gathering main consumers & associates requirements, defining the rollout strategy and driving the deployment operations. Managed key communication and training tasks for tech-enabled projects (e.g. Hero assisted selling App, Aldo Ambassador Program, Mobile POS, new POS, OMS new tools, new services or store apps evolution) I oversee day-to-day project activities, including management of the internal teams & stakeholders, and relationship with Sales & Operations at the Head Office and on the field. Following an iterative methodology, the scope included the management of pilots, testing or experimentations of new approaches, in order to adapt project implementation in regard to their impact, and to identify the most efficient and performance driving solutions. Project Roadmap & calendar. Key Projects _Hero/Klarana : Chat to store, Clienteling App _Aldo Ambassador : Associate Ambassadors on Social Media _Web to store reservation _Appointments / Booxi _POS/OMS/MPOS : New POS selection/Recommendation/Count Strategy/Change Management/Payment/Design experience flow _Showrooming : Aldo x Disney KPIs : Conversion, AOV, Loyalty Present progress to key company leaders, departments, vendors, etc. worked on decks for updates, frequently present and update multiple departments on ongoing Pilot Tests, results & Go forward strategy. Come up with & present recommendations based on results, research, vision, expertise on CX/UX -- for future investment on Projects / Pilot test extensions or in investment in tools and their implementation in full scope in the business. PM Tools: JIRA | ATLASSIAN | CONFLUENCE | GOOGLE | MICROSOFT OFFICE SUITE 360 | SLACK | Google Analytics | HERO | BOOXI | CANVAS Show less
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Holt Renfrew
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Canada
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Retail
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700 & Above Employee
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Assistant Director - Sales / Consumer Experience Projects
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Jul 2020 - Jun 2021
Under the supervision of the Group sales director, my role consisted of leading the Women's Footwear department, Bags, Boutique Cadeau, Espace Holts,soft Accessories, Men's and women's jewelry Modern women's fashion, men's and women's designer eyewear department. Portfolio of 26 million / Management of a team of 36 FOH-BOH Associates, Brand Managers & Specialists. PORTFOLIO:Gucci | Balenciaga | Roger Vivier | Dior | Prada | Bottega | Jimmy Choo | Amina Muaddi | YSL | Manolo Blahnik | Balmain | Kenzo | Alexander McQueen | Chloe | Longchamp | Valentino | Givenchy | Loewe | Stella McCartney | Isabelle Marrant | Jil Sanders | Theory | Akris | Zimmerman | White & Warren | Boucheron | Pomelato | Sydney Evans | Qeelin | Suzanne Kalan & many more. _Sales App Lead - Salesfloor Responsible for deploying the SalesFloor application and promoting the application within the company and training a hundred employees.Strategic development of the application, clienteling and acquisition of new ecom customers, conversion and development of customer experience strategies.Create application, manager and user performance reports based on KPIs (Key Performance Indicators)Creation and writing of training content as well as the animation of it in the form of PowerPoint, Newsletters and Videos._Lead of Social Media DevelopmentPublication of original content and Daily Marketing on the Instagram page (Internal)Data analysis & ROI of social media postsCreations & hosting of Webinars broadcasted in the company at the national level / Creation of Profitable Professional Social Media Platforms. Host IG Live / Customer Zoom Events / Business Partners Event.Tools : SAP | FIORI | SALESFLOOR | GLOBAL PAYMENT | INSTAGRAM | WE CHAT | ALIPAY | SALESFORCE | WORKDAY | WORKBRAIN | SELFRIDGES REPORT Show less
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Diversity and Inclusion Council Member
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Jul 2020 - Jun 2021
_Ambassador, Diversity&Inclusion: Represented 320 employees in the National Diversity & Inclusion Council, composed of 8 members, including the President-CEO & an external advisor.Lead senior management in the development of diversity and inclusion work.
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Brand Manager
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Jan 2017 - Jul 2020
Luxury Cosmetics and Fashion Market Specialist Set sales objectives, strategies & business plans to meet & exceed sales objectives. Position Brand in the Montreal/Quebec Market. Build clientele, Brand visibility through social media and traditional media, as well as visual merchandising. Plan event, set customer experience standards, plan marketing & tours. Manage and ensure success of new product launch. Business analysis and development, building reports, evaluation of KPIs, create, implement and promote policies and forms. Coaching associates, build team of strong sales associate and ensure their development, mentoring, hosting on boardings for the whole company on communication & Clienteling (Expertise) Mastering and developing new clienteling tools & strategies. Operational and inventory management. Solution driven, loss prevention plan & strategy. Solving SAP issues, custumer issues and complaints, finding solutions. Show less
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CHANEL
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Analyst
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Jan 2016 - Jan 2017
Reached up to 600k in sales Provide CHANEL superior customer service • Extend exceptional client care through consultations • Achieve sales goals and proactive sales through initiatives • Increase customer base and build business for the future • Responsible for developing deep, long lasting relationships with customers that lead to an increase in sales, service, and loyalty. Reached up to 600k in sales Provide CHANEL superior customer service • Extend exceptional client care through consultations • Achieve sales goals and proactive sales through initiatives • Increase customer base and build business for the future • Responsible for developing deep, long lasting relationships with customers that lead to an increase in sales, service, and loyalty.
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Sulia, Inc.
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Technology, Information and Internet
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1 - 100 Employee
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Social Media Editor
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2012 - 2014
Social Media Editor for the CW hit show The Vampire Diaries, with over 300k followers on twitter. Social Media Editor for the CW hit show The Vampire Diaries, with over 300k followers on twitter.
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Education
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2022 - 2024
Université du Québec à Montréal
Certificat, Human Resources Management -
2015 - 2019
Université du Québec à Montréal
BAC Communication, Politique et Société, Communication and Media Studies Bachelor -
2013 - 2015
Cégep régional de Lanaudière
DEC, International Relations and Affairs
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