Experience

VCU Brandcenter

• United States
• Higher Education
• 200 - 300 Employee

• First Impressions Coordinator

  • Oct 2021 - Present



CarMax

• United States
• Retail
• 700 & Above Employee

• Customer Experience Consultant

  • Aug 2020 - May 2021

  • Created a seamless online car shopping experience for customers while working remotely, utilizing tools such as SalesForce, Teams, and Microsoft Office Suite. • Guided customers through credit applications and various financing options. • Resolved escalated issues with patience, understanding and critical thinking, finding the best solutions for both the customer and the company. • Maintained the company’s brand equity by providing an iconic experience for every customer. • Successfully progressed hundreds of customers to vehicle sales.



Virginia Commonwealth University

• United States
• Higher Education
• 700 & Above Employee

• Public Relations Specialist

  • Oct 2019 - Mar 2020

  • Social Media Management: Managed eight social media accounts, created an editorial calendar and strategic plan increasing Inclusive Excellence followers by 47%, and VCU Universe followers by 6%. • Program Coordination and Project Management: Managed the IExcel Mentoring Program, including facilitation of the selection process - analyzed 86 student applications, provided solutions to all inquiries and requests, developed an assignment system, structured an incentive program, and planned and executed program events. • Internal Communications: Provided updates and responded to inquiries from students, faculty and scholars regarding Inclusive Excellence and the IExcel Mentoring, VCU Universe and iCubed programs. • Public Speaking & Community Engagement: Delivered the welcome speech and the Vice President of Inclusive Excellence’s biography at VCU’s Black Faculty Report Forum, later engaging with students informing them about VCU Universe while distributing flyers and giveaways.



Padilla

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Corporate and Crisis Communications Intern

  • Jun 2019 - Aug 2019

  • Crisis Management: Assisted the crisis and issue management team with media training, live crisis simulations, crisis plan development and issues response preparedness. • Media Relations: Developed media lists of major broadcast, print and trade outlets for the agency’s corporate team. • Marketing and New Business: Conducted research and interviews to develop four website case studies to attract prospective clients. Performed website audits for potential clients to identify issues and create solutions. • Content Development: Developed content and a strategic approach for a pro-bono client including brand messaging, a brochure and a PowerPoint presentation to enhance brand equity.



The Valentine

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Public Relations Intern

  • Jun 2018 - Aug 2018

  • Media Relations: Wrote press releases about current and upcoming exhibitions and events and built media lists for pitching purposes. • Editing: Reviewed and corrected press releases, monthly newsletters and social media content. Reviewed the museum's website ensuring that content was up-to-date. • Social Media: Managed Twitter, Instagram, and Facebook accounts on a day-to-day basis increasing the museum's followers. Posted interactive content increasing follower activity by 83%. • Content creation: Created content that included important historical information and how it affects the present and future.



FLOW Anguilla

• Anguilla

• Marketing Intern

  • Jun 2017 - Aug 2017

  • Media Relations: Wrote 6 press releases in 2 months informing customers about promotions, sponsored events and new services. • Strategic Messaging: Developed messaging that was sent through mass texts to all FLOW customers for campaign promotion and cash prize opportunities. • Event Planning: Planned and executed a promotional FLOW sponsored event. • Public Speaking: Delivered a speech and distributed awards to recipients on behalf of the company at a FLOW sponsored award ceremony. Spoke on behalf of my supervisor and the marketing department at staff meetings.