Sabrina Alday

Program Coordinator, Asialink Arts at Asialink
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU
Languages
  • English Full professional proficiency
  • Filipino Native or bilingual proficiency
  • Waray Native or bilingual proficiency

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Bio

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Credentials

  • Adobe Premiere Pro
    City Desktop Training
    Nov, 2021
    - Nov, 2024
  • Adobe InDesign CS6
    City Desktop Training
    Aug, 2021
    - Nov, 2024
  • Adobe Photoshop CS6
    City Desktop Training
    Jul, 2021
    - Nov, 2024
  • Civil Service Ceritificate (Non-professional)
    -

Experience

    • Australia
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Program Coordinator, Asialink Arts
      • Sep 2023 - Present

    • Australia
    • Entertainment
    • 1 - 100 Employee
    • Campaign Marketing Coordinator
      • Oct 2022 - Aug 2023

    • Australia
    • Higher Education
    • 1 - 100 Employee
    • Marketing Assistant
      • Jun 2021 - Oct 2022

    • Administrative Assistant
      • Nov 2019 - Jun 2021

    • Philippines
    • Government Administration
    • 1 - 100 Employee
    • Marketing Specialist IV
      • Sep 2018 - Mar 2019

    • Philippines
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing and Events Executive
      • Jan 2017 - Sep 2018

    • Marketing and Development Officer for Italian Culture and Language
      • May 2016 - 2017

    • Marketing and Press Relations Officer
      • Aug 2014 - May 2016

      •Rejuvenated the museum’s market demographic pool by targeting young, educated middle class through strengthening the MET’s online presence through social media, and conceptualizing and executing public programs like film screenings, museum open houses and other enhanced museum activities for guests through partnering with cultural institutions like the Manila Symphony Orchestra, Viva Manila and the Cultural Center of the Philippines.•Increased public awareness on museum exhibitions and programs by growing and maintaining the museum’s press networks through partnerships with different media outfits, planning and executing press conferences and walk throughs, and regularly sending out press materials to print, TV and online partners. •Successfully transacted sponsorships for the last two Gala Fundraising events for the museum with private enterprises. Worked directly with the President and the Gala committee and coordinate plans and logistics with the internal museum team in preparation for the museum’s biggest event of the year.•Grew the museum’s networks by representing the MET in media functions, exhibit openings and other cultural events. Show less

    • Information and Press Relations Officer
      • Aug 2013 - Aug 2014

      •Successfully tapped a new demographic of young, educated, middle class by initiating and maintaining the museum’s social media presence (Facebook and Instagram). Prepares social media campaigns and contents based on the current exhibition all throughout the year.•Designed tours and tour logistics for big and small group tours. Give museum tours to a diversified visitor demographic. Handle and grow tour operator accounts. Give specialized tours for the visually impaired. Train volunteers and interns in museum docenting. •Devised a system to track daily audience profile and submitted monthly reports on visitor attendance and profile which helped the exhibition and education departments arrange successful programs that are intelligently based on the current and target demographics. Show less

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Accounts Manager
      • Oct 2011 - Apr 2013

      • Headed and increased the activity and membership of the Creative Partners Program by 150% through newsletters, special promos and technical assistance. Devised and executed a marketing and promotional scheme for the Creative Partners to get more business through a dotPH referral scheme. • Supervised online ads for dotPH products such as Facebook ads and Google Adwords. • Planned and organized sponsorships, meet ups, tie ups and other events of the company. • Worked directly with the Marketing director in planning and executing marketing plans for the company through research and marketing proposals. Show less

    • Intern
      • Apr 2010 - May 2010

Education

  • Monash University
    Master of Arts - MA, Cultural and Creative Industries
    2019 - 2021
  • University of Santo Tomas
    Master of Arts - MA, Cultural Heritage Studies
    2014 - 2018
  • University of Santo Tomas
    Certificate, Teacher's Certificate Program
    2014 - 2014
  • University of Santo Tomas
    Bachelor, Communication Arts
    2007 - 2011

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