Experience

Fachhochschule Westküste

• Germany
• Higher Education
• 1 - 100 Employee

• University Lecturer

  • Sep 2020 - Present

• University Lecturer

  • Sep 2020 - Present



Hochschule Harz

• Germany
• Higher Education
• 100 - 200 Employee

• Guest Lecturer

  • Mar 2019 - Present

  Guest lecturer in "Tourism Strategy" for the postgradute Degree "Tourism and Destination Development" Guest lecturer in "Tourism Strategy" for the postgradute Degree "Tourism and Destination Development"



Nord University

• Norway
• Higher Education
• 700 & Above Employee

• Postdoctoral Research Fellow in Experienced-Based Tourism

  • Mar 2019 - Sep 2020



inspektour GmbH - Tourismus und Regionalentwicklung

• Hamburg Area, Germany

• Research Assistant

  • Jan 2019 - Sep 2020

  Research assistant in the project DESTINATION BRAND 2018. Assisting in data cleaning and preparation of large scale data sets, supporting in analysing data and preparing data reports. Research assistant in the project DESTINATION BRAND 2018. Assisting in data cleaning and preparation of large scale data sets, supporting in analysing data and preparing data reports.



Auckland University of Technology

• New Zealand
• Higher Education
• 700 & Above Employee

• Casual Lecturer

  • Jul 2015 - Dec 2018

  While completing my PhD I had the privilege to become an active member of the teaching team in the School of Hospitality & Tourism at Auckland University of Technology. Due to my flexibility, diligence and openness as well as my positive student evaluations, I was progressively given more responsibilities and tasks within the school. This allowed my to gain valuable teaching experiences in a variety of courses and different degree levels (undergraduate & postgraduate). I taught management related courses, such as Hospitality Human Resource Management and Hospitality Finance & Accounting, tourism-related courses, such as Tourism Industry Operations and Contemporary Topics in Tourism, a tourism research paper where students developed their own little research project and conduct primary research, as well as an inquiry-based learning paper (Knowledge & Inquiry) in which students developed critical thinking skills. I have also supervised undergraduate students in the final project at AUT, which is a three month work-integrated learning course in which students gain practical experiences in the industry and independently work on an implementable project, such as a social media strategy. I have also examined dissertations of students completing a Master in Tourism Management / Hospitality Management.



Institut für Management und Tourismus

• Heide

• Research Assistant & Project Leader

  • Jan 2011 - Mar 2015

  I completed my Master thesis in cooperation with the Institute for Management and Tourism (IMT), gained first work experiences as a student research assistant from January to September 2011 and was offered a full-time position after completion of my degree. While my main responsibilities and duties were related to a large-scale research project that had been established already (Destination Brand), I was progressively given more responsibilities and became a project leader by 2012. The IMT is working in close collaboration with the tourism industry acorss Germany and offers strategic consulting for Destination Management Organisations on different levels. Part of my role was to conduct workshops and seminars as well as delivering presentations for different audiences. My key achievements are: • Development and measurement of KPIs/controlling systems and BSC for destinations • Development of target-group-specific theme marketing strategies for several German federal states. • Development of an internationalisation strategy for the Destination Brand study series My main duties were: • Planning and preparation of quantitative large-scale surveys (panel research, population representative), implementation in close collaboration with other market research institutes • Data-record generation, data evaluation (mostly SPSS) & preparation, interpretation and written reporting • Academic support and assistance in strategic realignment of tourism companies • Workshops and presentations for different target audiences • Preparations of grant applications for external funding.