Experience

Frogman Media Group

• United States
• Advertising Services
• 1 - 100 Employee

• Founder & Creative Director

  • Nov 2015 - Present

  Los Angeles, CA Frogman Media Group provides full-service marketing and social media management using cutting-edge tactics and unmatched relevant content and graphics to garner maximum audience engagement and brand awareness.



Nature's Jeannie, Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Jan 2015 - 2022

  -Develop and manage annual marketing plan and budget in support of organizational strategy and objectives. -Manage, implement and execute the marketing policies and practices, which include competitor analysis and customer service. -Create awareness and demand for the company products and services. -Manage social media spaces. -Coordinate industry-related PR (press releases, product announcements). -Manage and implement website and eCommerce updates.



Bobit Business Media

• United States

• Audience Development Manager

  • May 2013 - Jan 2015

  Torrance, CA - Manage all marketing aspects for Auto Rental News, F&I and Showroom, Auto Dealer Monthly and Heavy Duty Trucking Magazine's. - Develop audience marketing strategy and specific marketing plans for all four magazines, websites, and e-newsletters - Work with publishers to determine demographic and auditing targets, monitor progress to audit goals, and manage BPA auditing process - Prepare and manage annual audience marketing budgets - Research and analyze markets… Show more - Manage all marketing aspects for Auto Rental News, F&I and Showroom, Auto Dealer Monthly and Heavy Duty Trucking Magazine's. - Develop audience marketing strategy and specific marketing plans for all four magazines, websites, and e-newsletters - Work with publishers to determine demographic and auditing targets, monitor progress to audit goals, and manage BPA auditing process - Prepare and manage annual audience marketing budgets - Research and analyze markets, i.e. business intelligence, competitive analysis, etc. - Plan, execute, and analyze all promotions, including but not limited to: direct mail, insert cards, email, coverwraps, bills and renewals, telemarketing - Review and submit regular reports for publishers and Sr. Management -Manage and maintain PPC and Remarketing campaigns -Manage and coordinate company sold webinars, from inception to completion- Average 5-10 webinars per year

• Audience Development Coordinator

  • Feb 2011 - Apr 2013

  -Coordinate marketing efforts for 20+ brands within the company. Efforts include email promotions, print house ads, magazine coverwraps, insert cards, direct mail pieces and website banner ads -Maintain and analyze promotion performance reports and make recommendations for campaign improvement -File yearly postal statements of ownerships -Manage and maintain PPC and Remarketing campaigns -Manage and coordinate company sold webinars, from inception to completion… Show more -Coordinate marketing efforts for 20+ brands within the company. Efforts include email promotions, print house ads, magazine coverwraps, insert cards, direct mail pieces and website banner ads -Maintain and analyze promotion performance reports and make recommendations for campaign improvement -File yearly postal statements of ownerships -Manage and maintain PPC and Remarketing campaigns -Manage and coordinate company sold webinars, from inception to completion. Average 5-10 webinars per year -Monitor website analytics and provide suggestions for website improvements -Compile a weekly newsletter for the entire Sales and Editorial staff, which includes relevant highlights on the latest Social Media, SEO, Mobile and Email Marketing news updates



Contessa Premium Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Social Media & Promotions Manager

  • Nov 2010 - Feb 2011

  -Implement the social media strategy, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services -Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. -Manage presence in social networking sites including Facebook and… Show more -Implement the social media strategy, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services -Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. -Manage presence in social networking sites including Facebook and Twitter -Become an advocate of the company in social media spaces, engaging in dialogues and answering questions where appropriate -Monitor trends in social media tools and applications -Creating plans and executing all promotional campaigns and events -Oversee contests/sweepstakes including originating or adapting ideas and determining prizes -Contact vendors to secure all material needed for promotional campaigns and events

• Marketing Coordinator

  • Mar 2008 - Nov 2010

  -Coordinate/ assist in planning of all promotions (in-store, regional and national), coupon offers, advertisements, contests and sweepstakes – provide deliverables as necessary and make certain all deadlines are met -Manage company website content -Coordinate company VIP events and trade shows -Liaison between legal and marketing to ensure all contracts are signed and approved -Maintain a media and promotions calendar to ensure our sales team is up to date on all… Show more -Coordinate/ assist in planning of all promotions (in-store, regional and national), coupon offers, advertisements, contests and sweepstakes – provide deliverables as necessary and make certain all deadlines are met -Manage company website content -Coordinate company VIP events and trade shows -Liaison between legal and marketing to ensure all contracts are signed and approved -Maintain a media and promotions calendar to ensure our sales team is up to date on all promotions and advertisements running for the year -Act as liaison for marketing department by relaying/obtaining information to and from various internal departments as needed. Stay on top of pending requests