Experience

Farinas Marketing Services

• Egypt
• Advertising Services
• 1 - 100 Employee

• CEO and Founder

  • 2016 - Present

  to learn more: https://www.farinasmarketing.com • Developing a measuring system for determining the success of each marketing program either online/offline marketing services or marketing training program • Coordinating all media contact and ensure that the company consistently gets print and digital coverage such as social media , magazines and newspapers, conferences and events…etc. • Working closely with marketing team to ensure that campaigns are staying on track and being received well by the target audiences. • Working closely with sales team to ensure that Farinas services are welly delivered and declared • Developing company marketing policies and communicate those policies to the entire organization • Ensuring alignments between inbound and outbound marketing campaigns and communication. • Maintaining editorial control on all marketing and public relations collateral that is released on behalf of the company . B2B lead generation is the key marketing activities for b2b businesses • Up-to-date with the latest trends and best practices in online marketing and measurement • Conducting marketing training for marketing fundaments and digital marketing o Farinas marketing program (30hrs digital marketing + 2 months internship) for more than 100 graduates o Dealing with various organizations such as POP Councils to deliver a marketing course o Dealing with various student activities to deliver a marketing course Show less



Misr El Kheir Foundation MEK

• Egypt
• Non-profit Organizations
• 300 - 400 Employee

• Program senior officer

  • May 2014 - May 2016

  • Manage budget of projects with about 25 million Egyptian pounds • Manage all the details and phases of each project for about more than 20 projects (from selecting projects, managing coordinators, tenders, purchasing, delivering, after-sale services) • Manage marketing aspects for each project such as the strategy of messages, success stories, participating and establishing the events. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Lead, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Manage media production for the videos that were produced for each successful project to be displayed on the events. • Deliver various messages through different communication channels such as Radio Misr, social media, events..etc • Provide TOR with the partners and tenders, end-users such as medical equipment providers • Prepare all required reports that describe activities details of each project to deliver internally to the various departments such as Law, Accounting…etc • Share in the fundraising process • Establish and maintain a usable and well-communicated schedule for all phases of a project • Manage scope creep through client change orders, internal change orders, phased delivery or other methods to ensure projects deliver on the timeline, scope, budget and strategy expectations • Evaluate all key project deliverables, as well as the final product to ensure traceability of requirements, high quality, and client acceptance Show less



International Turnkey Systems - ITS

• Kuwait
• Software Development
• 700 & Above Employee

• Senior Marketing Executive

  • 2009 - 2013

  • Manage and implement marketing mix elements linked to the development team to create optimum conditions for product launches • Manage all details of branding activities through events, ads, news and all communication mix with + $500k • Conduct market research to determine market requirements for each country and find out new opportunities for expansion globally • Develop and implement marketing plans and projects for new technology and different markets o Manage and enhance all the details of ITS website • Cultivate and maintain relationships with international research companies such as Gartner • Lead and participate in tradeshows, including designing marketing materials and directing booth design. • Devise and implement a monthly newsletter • Perform wide-range competitive analysis • Analysis of customer research and current market conditions • Coordinate with sales to implement creative, highly successful sales strategies • Assist in marketing communication such as establishing marketing collateral and share in different events all over the world • Build internal marketing processes: product development, supplier relationship • Devise and Implement marketing mix elements linked to development to create optimum conditions for product lunches Show less



Hands-on

• Portugal
• Advertising Services

• Business Consultant

  • 2009 - 2011

  o Consulted with senior management and borad leaders to produce promotional and incentive products o Had projects in different business such as detergents, starch, glucose and fructose and vegetables and fruits o Carried out primary and secondary research o Established marketing plan o Developed business plan o Consulted with senior management and borad leaders to produce promotional and incentive products o Had projects in different business such as detergents, starch, glucose and fructose and vegetables and fruits o Carried out primary and secondary research o Established marketing plan o Developed business plan

• System Analyst

  • 2002 - 2008


MicroTech

• 1 - 100 Employee

• SD

  • 2001 - 2002

• SD

  • 2001 - 2002