Performance Marketing Specialist

• Jul 2021 - Present

Monitored campaign performance, analyzed data, and optimized strategies to decrease lead acquisition cost by 40%: leveraged A/B testing and optimizations to achieve successful outcomes and improve campaign performance. Optimized website funnels, achieving a remarkable 35% increase in conversion rate. Enhanced user experience across channels to address pain points and drive higher conversions. Managed budgets and executed a well-planned performance marketing strategy across multiple… Show more Monitored campaign performance, analyzed data, and optimized strategies to decrease lead acquisition cost by 40%: leveraged A/B testing and optimizations to achieve successful outcomes and improve campaign performance. Optimized website funnels, achieving a remarkable 35% increase in conversion rate. Enhanced user experience across channels to address pain points and drive higher conversions. Managed budgets and executed a well-planned performance marketing strategy across multiple channels. Successfully trained and managed a team of two marketing coordinators. Notable achievements include a 75% increase in customer acquisition through scaled paid advertising campaigns. Show less Monitored campaign performance, analyzed data, and optimized strategies to decrease lead acquisition cost by 40%: leveraged A/B testing and optimizations to achieve successful outcomes and improve campaign performance. Optimized website funnels, achieving a remarkable 35% increase in conversion rate. Enhanced user experience across channels to address pain points and drive higher conversions. Managed budgets and executed a well-planned performance marketing strategy across multiple… Show more Monitored campaign performance, analyzed data, and optimized strategies to decrease lead acquisition cost by 40%: leveraged A/B testing and optimizations to achieve successful outcomes and improve campaign performance. Optimized website funnels, achieving a remarkable 35% increase in conversion rate. Enhanced user experience across channels to address pain points and drive higher conversions. Managed budgets and executed a well-planned performance marketing strategy across multiple channels. Successfully trained and managed a team of two marketing coordinators. Notable achievements include a 75% increase in customer acquisition through scaled paid advertising campaigns. Show less

Performance Marketing Manager

• Jun 2020 - Jun 2021

Meta &Google Advertising: Launched impactful campaigns across Europe and North America, driving a 50% increase in website traffic and a 40% boost in app installs. Maintained a $5 CPA for meta advertising, maximizing brand visibility and user acquisition Facebook Lead Generation: Executed highly successful campaigns on Facebook for "Mason," generating 200 leads in just 5 days at a $2 CPL. These efforts significantly contributed to customer acquisition and business growth. Email Marketing… Show more Meta &Google Advertising: Launched impactful campaigns across Europe and North America, driving a 50% increase in website traffic and a 40% boost in app installs. Maintained a $5 CPA for meta advertising, maximizing brand visibility and user acquisition Facebook Lead Generation: Executed highly successful campaigns on Facebook for "Mason," generating 200 leads in just 5 days at a $2 CPL. These efforts significantly contributed to customer acquisition and business growth. Email Marketing Expertise: Email Domain Setup and Warm-up: Achieved a 98% success rate for email delivery by setting up and warming up the email domain for "Mason." Facilitated seamless communication, enhancing engagement and conversion rates. Show less Meta &Google Advertising: Launched impactful campaigns across Europe and North America, driving a 50% increase in website traffic and a 40% boost in app installs. Maintained a $5 CPA for meta advertising, maximizing brand visibility and user acquisition Facebook Lead Generation: Executed highly successful campaigns on Facebook for "Mason," generating 200 leads in just 5 days at a $2 CPL. These efforts significantly contributed to customer acquisition and business growth. Email Marketing… Show more Meta &Google Advertising: Launched impactful campaigns across Europe and North America, driving a 50% increase in website traffic and a 40% boost in app installs. Maintained a $5 CPA for meta advertising, maximizing brand visibility and user acquisition Facebook Lead Generation: Executed highly successful campaigns on Facebook for "Mason," generating 200 leads in just 5 days at a $2 CPL. These efforts significantly contributed to customer acquisition and business growth. Email Marketing Expertise: Email Domain Setup and Warm-up: Achieved a 98% success rate for email delivery by setting up and warming up the email domain for "Mason." Facilitated seamless communication, enhancing engagement and conversion rates. Show less

Digital Marketing Manager

• May 2017 - Mar 2020

Strategic Marketing Leadership: Orchestrated successful campaigns across various marketing channels, effectively managing larger budgets and aligning growth strategies with organizational objectives. Built and led a high-performing internal team of 5 members, eliminating the need for an expensive marketing agency and streamlining operations. Performance Optimization: Delivered exceptional results in performance marketing, consistently increasing return on ad spend (ROAS) and achieving an… Show more Strategic Marketing Leadership: Orchestrated successful campaigns across various marketing channels, effectively managing larger budgets and aligning growth strategies with organizational objectives. Built and led a high-performing internal team of 5 members, eliminating the need for an expensive marketing agency and streamlining operations. Performance Optimization: Delivered exceptional results in performance marketing, consistently increasing return on ad spend (ROAS) and achieving an impressive average ROAS of 5X across channels. Revamped email marketing strategies by implementing segmentation and automation journeys, resulting in a remarkable 17X increase in conversion rate. Data-Driven Insights and Seasonal Campaign Success: Provided valuable insights, trends, and analysis of key performance indicators across channels, leading to a significant 4X improvement in website conversion rate. Demonstrated expertise in planning and executing impactful seasonal campaigns, delivering an average ROI of 11X during peak sale periods.

Social Media Manager

• Jul 2016 - May 2017

- Growing social media presence: Ensured each platform maintained its own individual voice and targeted the right audience. - Grew Facebook page to 100,000+ “likes” through smart content planning, effective engagement, and targeted Facebook advertising. - Introduced contests, slideshows and videos as a way to grow followers and fans on Facebook and Twitter, working closely with web designers on targeted landing pages. • Assisted Creative and Content team with developing and… Show more - Growing social media presence: Ensured each platform maintained its own individual voice and targeted the right audience. - Grew Facebook page to 100,000+ “likes” through smart content planning, effective engagement, and targeted Facebook advertising. - Introduced contests, slideshows and videos as a way to grow followers and fans on Facebook and Twitter, working closely with web designers on targeted landing pages. • Assisted Creative and Content team with developing and implementing social media campaigns across channels to create engaging posts. - Utilized Social Media Analytics Tools like Facebook Analytics and Twitter Analytics to track growth and engagement - Executed email marketing campaigns through automation tools like Mailchimp, Mailerlite, Moosend etc and increased open rate to 47%. - Coordinated with an SEO agency to optimize keywords, on page and off page SEO.

Digital Media Executive & Strategies

• Jun 2015 - Jun 2016

Business Development and Marketing Executive

• Jun 2014 - Mar 2015

Managed e-commerce unit in which I played active roles in multiple positions, I was also responsible for Onsite SEO, Social media handling, Research of ecommerce trends, Team Management, cataloguing lead and VRM research. Success Includes:  Assisted with the design of the company’s first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence.  Established Twitter and Facebook presence and started building online community from scratch… Show more Managed e-commerce unit in which I played active roles in multiple positions, I was also responsible for Onsite SEO, Social media handling, Research of ecommerce trends, Team Management, cataloguing lead and VRM research. Success Includes:  Assisted with the design of the company’s first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence.  Established Twitter and Facebook presence and started building online community from scratch by creating content,  Onpage SEO- Worked on meta tag description’s titles and started keyword research for company’s first website.  Client Management- Engaged with customers via email and chat. Increased response rate by 95%. Show less Managed e-commerce unit in which I played active roles in multiple positions, I was also responsible for Onsite SEO, Social media handling, Research of ecommerce trends, Team Management, cataloguing lead and VRM research. Success Includes:  Assisted with the design of the company’s first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence.  Established Twitter and Facebook presence and started building online community from scratch… Show more Managed e-commerce unit in which I played active roles in multiple positions, I was also responsible for Onsite SEO, Social media handling, Research of ecommerce trends, Team Management, cataloguing lead and VRM research. Success Includes:  Assisted with the design of the company’s first website, helping to translate newly defined brand guidelines into a compelling and engaging web presence.  Established Twitter and Facebook presence and started building online community from scratch by creating content,  Onpage SEO- Worked on meta tag description’s titles and started keyword research for company’s first website.  Client Management- Engaged with customers via email and chat. Increased response rate by 95%. Show less