Experience

Young's (Private) Limited

• Pakistan
• Food and Beverage Services
• 300 - 400 Employee

• Sr. Zonal Sales Manager - South

  • Nov 2016 - Present

  Heading South Region (Sindh & Balochistan) - Complete Portfolio Management of Youngs Food Ltd (non-frozen) and Dairy Life Pure Life Business (frozen) - 27% contributor in National Business (combined business) (26% YPL - 55% DLPL) - Includes OOH (food services), Modern Trade (IMTs & LMTs), GT, RTMs & Oustations Channels Management - Managing 45+ towns in Sindh & Blauchistan - Handling a Team of 110+ people (direct & indirect) Heading South Region (Sindh & Balochistan) - Complete Portfolio Management of Youngs Food Ltd (non-frozen) and Dairy Life Pure Life Business (frozen) - 27% contributor in National Business (combined business) (26% YPL - 55% DLPL) - Includes OOH (food services), Modern Trade (IMTs & LMTs), GT, RTMs & Oustations Channels Management - Managing 45+ towns in Sindh & Blauchistan - Handling a Team of 110+ people (direct & indirect)



Fauji Foods Limited

• Dairy Product Manufacturing
• 300 - 400 Employee

• Sr. Area Manager

  • Jan 2016 - Jul 2016

  Re-Launched Nupur Milk along with other Dairy Categories for Fauji Foods Ltd. Re-Launched Nupur Milk along with other Dairy Categories for Fauji Foods Ltd.



Young's (Private) Limited

• Pakistan
• Food and Beverage Services
• 300 - 400 Employee

• Zonal Sales Manager - South

  • Feb 2015 - Jan 2016

  Responsible for complete Sindh & Baluchistan's Sales, Distribution and Team Management across several territories. Second biggest zone nationally, contributing 28.7% in national business. Responsible for managing business of over Rs.1.5 billion annually. Managing a team of 3 AZMs & 1 BDM (Food Services) with 17 TMs, 1 Merchandising Executive and a Coordinator across entire zone and reports to National Sales Manager. Responsible for complete Sindh & Baluchistan's Sales, Distribution and Team Management across several territories. Second biggest zone nationally, contributing 28.7% in national business. Responsible for managing business of over Rs.1.5 billion annually. Managing a team of 3 AZMs & 1 BDM (Food Services) with 17 TMs, 1 Merchandising Executive and a Coordinator across entire zone and reports to National Sales Manager.



Burque

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 400 - 500 Employee

• Business Line Manager (Garnier Business, L’Oreal Pakistan), South

  • Dec 2013 - Feb 2015

  • As Business Line Manager, involved in day-to-day business planning and sales operations management. • Accountable to deliver pre-defined monthly as well as annual sales target for GARNIER, L'Oreal Pakistan, in the south region. Delivering over 33% over LY (Garnier Business only). • Handling business development function to facilitate incremental sales volumes through market penetration strategies and brand placement across retail shops. • Leading sales team to achieve targets; train and develop team's competence to benefit the organization. • Develop and maintain healthy relations with trade, to improve sales numbers and revenues. Achievements: • Consistent 5 times winner of KPI Retail Champion nationally. • Successfully launched L'Oreal Paris Shampoo in South GT with 9500 outlets and 35k units in first month with highest number of retail displays across nation. • Successfully planned, launched and implemented Blue Accounts segments in trade for GT. Show less



The Miracle Products Pvt Ltd (a Jaffer Brothers Group Company.)

• Karachi

• Manager Sales & Marketing

  • Sep 2012 - Dec 2013

  Sales and Trade Marketing Head for the Bottled Mineral Water “The Miracle” for Retail and Institutions Business. Report to COO. Primarily task is to revamp entire business. Major Job description features are: • Develop Strategies for business growth. • Develop new channels by formulating Channel Strategies and Activation. • Handle Trade Marketing activities. • Build and manage trade team. • Develop Territorial Strategies and execution plans. • Prepare yearly budgets for the sales team. • Achieve Double Digit growth figure. Show less



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• • Apr 2011 - Jul 2012

  Worked as Area Sales Manager for Balochistan; managed 37 towns of Balochistan province with approx business of Rs. 810 million annually. Key aspects of the role were:- Relationship management- Distributor operations management- Managing Local Modern Trade (LMT) accounts- Negotiations- Budgets allocation- Field Sales Supervision- Planning- Sales operations- Operations Management- ForecastingAchievements:Successfully launched sole distribution setup for Balochistan started in Jan 2012. Servicing 35 towns of Balochistan through Sole Distributor. Worked at 47% growth over last year. Show less

• • Mar 2008 - Apr 2011

  Successfully define work flows, jobs, and reporting relationships to obtain optimum effectiveness, provide complete administrative support throughout the entire sales cycle and assist with sales and marketing campaigns. Maintain positive and effective relationships through proactive contact with customers and monitor contract compliance to ensure maximum revenue and client objective success.• In charge of all Super & Hyper markets in Karachi (Makros & Metro).• Managing over 330 Million businesses annually. • Designed and executed ICA Khi sales from 150M to 330M in 2 years.• Having 36% growth in 2010 over last year’s.• Contributing 59% in national ICA business.• Champion TSM for 2009 & 2010.• Achieved Two Grade Promotions in 2 years at EFL. Show less



Haleeb Foods Limited

• Pakistan
• Consumer Goods
• 500 - 600 Employee

• Territory Manager

  • Aug 2005 - Feb 2008

  Assisted Area Sales Manager with sales, new developments, customer-complaint handling, and projection of monthly/annual sales targets. Prepared sales targets on grounds of different parameters and made action plans for their achievements. Monitored, analyzed and reported to management about the competitor’s activities and emerging trends of the market. Involved in the activities to retain existing customers and exert efforts for the development of new customers for increasing sales and sound position in the market. • Planned, designed, and managed 15 routes • Managed annual sales of over 80.4 million. • Only distributor in Khi with 100% growth over last year in 2007. Show less