Sabine Mutsaerts
Head of Marketing at Vanilia- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Leontien van den Brink-de Wit
Sabine is a true marketing communications expert, constantly looking for ways to innovate in reaching the right consumer with the right message at the right time. She is analytically strong. Sabine is capable of turning data and learnings into actionable and creative communication plans that are on brand. I loved her fast paced plan making on how to enlarge the commercial effectiveness of G-Star RAW’s digital comms. She has been instrumental in enlarging the digital presence of G-Star RAW globally. Sabine is valued as a manager by her team and all local brand teams. She is super dedicated and has been an absolute pleasure to work with. She would be an absolute asset for any marketing team.
Pamela Koo
I had the pleasure of having Sabine on my team for over 3 years. Sabine is extremely dedicated and hard-working. She has a great understanding of the global media landscape across all channels of digital, print, outdoor, and TV. Sabine has a great eye for detail and was instrumental in helping me to increase the digital presence of G-Star RAW globally. She is a very strong negotiator and is a star planner. Any team is lucky to have someone like Sabine as she would be a great asset to any marketing department.
Leontien van den Brink-de Wit
Sabine is a true marketing communications expert, constantly looking for ways to innovate in reaching the right consumer with the right message at the right time. She is analytically strong. Sabine is capable of turning data and learnings into actionable and creative communication plans that are on brand. I loved her fast paced plan making on how to enlarge the commercial effectiveness of G-Star RAW’s digital comms. She has been instrumental in enlarging the digital presence of G-Star RAW globally. Sabine is valued as a manager by her team and all local brand teams. She is super dedicated and has been an absolute pleasure to work with. She would be an absolute asset for any marketing team.
Pamela Koo
I had the pleasure of having Sabine on my team for over 3 years. Sabine is extremely dedicated and hard-working. She has a great understanding of the global media landscape across all channels of digital, print, outdoor, and TV. Sabine has a great eye for detail and was instrumental in helping me to increase the digital presence of G-Star RAW globally. She is a very strong negotiator and is a star planner. Any team is lucky to have someone like Sabine as she would be a great asset to any marketing department.
Leontien van den Brink-de Wit
Sabine is a true marketing communications expert, constantly looking for ways to innovate in reaching the right consumer with the right message at the right time. She is analytically strong. Sabine is capable of turning data and learnings into actionable and creative communication plans that are on brand. I loved her fast paced plan making on how to enlarge the commercial effectiveness of G-Star RAW’s digital comms. She has been instrumental in enlarging the digital presence of G-Star RAW globally. Sabine is valued as a manager by her team and all local brand teams. She is super dedicated and has been an absolute pleasure to work with. She would be an absolute asset for any marketing team.
Pamela Koo
I had the pleasure of having Sabine on my team for over 3 years. Sabine is extremely dedicated and hard-working. She has a great understanding of the global media landscape across all channels of digital, print, outdoor, and TV. Sabine has a great eye for detail and was instrumental in helping me to increase the digital presence of G-Star RAW globally. She is a very strong negotiator and is a star planner. Any team is lucky to have someone like Sabine as she would be a great asset to any marketing department.
Leontien van den Brink-de Wit
Sabine is a true marketing communications expert, constantly looking for ways to innovate in reaching the right consumer with the right message at the right time. She is analytically strong. Sabine is capable of turning data and learnings into actionable and creative communication plans that are on brand. I loved her fast paced plan making on how to enlarge the commercial effectiveness of G-Star RAW’s digital comms. She has been instrumental in enlarging the digital presence of G-Star RAW globally. Sabine is valued as a manager by her team and all local brand teams. She is super dedicated and has been an absolute pleasure to work with. She would be an absolute asset for any marketing team.
Pamela Koo
I had the pleasure of having Sabine on my team for over 3 years. Sabine is extremely dedicated and hard-working. She has a great understanding of the global media landscape across all channels of digital, print, outdoor, and TV. Sabine has a great eye for detail and was instrumental in helping me to increase the digital presence of G-Star RAW globally. She is a very strong negotiator and is a star planner. Any team is lucky to have someone like Sabine as she would be a great asset to any marketing department.
Experience
-
Vanilia
-
Netherlands
-
Retail Apparel and Fashion
-
100 - 200 Employee
-
Head of Marketing
-
Sep 2022 - Present
-
-
-
Archive Store
-
Netherlands
-
Retail
-
1 - 100 Employee
-
Director Marketing & Ecommerce
-
Nov 2021 - Aug 2022
-
-
-
Tommy Hilfiger
-
Netherlands
-
Retail Apparel and Fashion
-
700 & Above Employee
-
Sr. Manager Global Brand Marketing (a.i.)
-
Jul 2020 - Nov 2021
-
-
-
G-Star RAW
-
Retail
-
700 & Above Employee
-
Manager (Digital) Marketing Communications
-
Jul 2016 - Feb 2020
Manage a team of specialist (5 FTE) plus agencies. Brand Marketing: - Strategize marketing communications calendar to serve annual marcom objectives. - Audience understanding, brand strategy channel implementation, brand measurement. Marketing Communications: - Develop digital content framework, engagement strategies, and storytelling calendar. - Strategize creative concepts & assets based on customer journeys, 360- approach. - Set-up social strategy & guidelines… Show more Manage a team of specialist (5 FTE) plus agencies. Brand Marketing: - Strategize marketing communications calendar to serve annual marcom objectives. - Audience understanding, brand strategy channel implementation, brand measurement. Marketing Communications: - Develop digital content framework, engagement strategies, and storytelling calendar. - Strategize creative concepts & assets based on customer journeys, 360- approach. - Set-up social strategy & guidelines based on community insights and positioning. - Oversee management global and local social media platforms (>30) Digital Marketing: - Develop paid media strategy for branding and performance, handle global annual budget. - Implement full funnel media approach: alignment of KPIs, creatives, audiences and tracking. - Introduction "Digital Innovation Roadmap": data driven media & creative, prospecting, ROPO. - Build partnerships with specialised media agencies and key-partners (Google, Facebook).
-
-
Global Media Manager
-
Jan 2014 - Jun 2016
Promoted to team manager. Manage a team of specialists (3 FTE). - Manage global annual media budget, run 7 key-campaigns and >20 tactical campaigns yearly. - Develop 360-campaign strategies with marcom objectives: reach, engage, convert. - Set-up global partnerships with strategic brand partners (event producers, publishers and influencer networks), > 15 marketing & PR deals.
-
-
Global Media Planner
-
Apr 2011 - Jan 2014
Responsible for translation of global brand campaigns into regional media plans. - Plan and manage the roll-out of brand campaigns across all media channels (8 markets). - Channels include: TV, outdoor, print, display, video, paid social, influencers & activations. - Improve cost efficiency through negotiations and relationship management. - Review and optimise campaign creatives based on insight & learnings.
-
-
-
RIJFF Agency
-
Brazil
-
Book Publishing
-
Label Manager
-
Jun 2006 - Sep 2010
Responsible for collection sell-in to premium retailers. - Successfully achieved seasonal sales targets. - Initiation of sell-through initiatives: events, in-store merchandising, optimization product assortment and generating product awareness through PR.
-
-
Showroom Coordinator
-
Jun 2004 - Jun 2006
-
-
Education
-
2008 - 2010
University of Amsterdam
Master, Business Studies - Strategy & Marketing -
2003 - 2008
University of Amsterdam
Bachelor, Economics and Business Studies -
2002 - 2003
Amsterdam University of Applied Sciences
Propedeuse Design & Styling, AMFI Amsterdam Fashion Institute -
Sancta Maria
Community
