Director of Marketing

• Jan 2023 - Present

Responsible for the creation and execution of all related marketing, communication and PR activity across relevant distribution channels to achieve budgeted topline revenues. Responsible for the creation and execution of all related marketing, communication and PR activity across relevant distribution channels to achieve budgeted topline revenues.

Founder & CEO

• Jul 2018 - Present

Study company profile and operations to understand the marketing needs. Research industries, markets, demographics, trends, sales results, and other data related to company/client profile. Conduct marketing research to identify industry trends and commercial opportunities. Analyze details of competitor offerings, including specifications, market share, pricing, and promotional materials. Advise on branding, positioning, communications, and other marketing issues. Develop and implement a marketing strategy according to objectives and budget. Prepare detailed proposals and marketing plans. Give direction to marketing efforts with the most effective methods and tools. Liaise with marketing department and external vendors. Monitor marketing projects and analyze results. Track sales and feedback and adjusts marketing strategies as necessary. Recommend specific media (offline and online) approaches and spending budgets to achieve the desired visibility, brand awareness and sales goals. Build social media strategy.

Vice President

• Nov 2020 - Jan 2023

Focus on implementing optimal services through managing and shaping business strategy. Work closely with the team to drive the company's vision and ensure alignment and integration across all projects and programs. Focus on strategy execution by providing executive oversight, guidance, and support for significant strategic initiatives. Track and monitor projects, department budgets and expenses from draft to reconciliation, ensuring programs are meticulously managed and delivered on target to meet expectations and company profit margin. Analyze market and competitor trends as well as market disruptions and searched for emerging market opportunities. Drove measurable change in the organization, systems and processes resulting in double-digit reductions in operating costs yearly. Defined successful integrated B2B marketing strategies which resulted in a 15% monthly LNE & Spa magazine subscription increase and a 10% attendance increase to the International Congress and Esthetics and Spa National trade shows. Increased online and off-line LNE & Spa and ICES awareness and visibility. Improved the LNE & Spa Magazine Look & Feel.

Executive Director of Marketing and Communications

• Mar 2019 - Nov 2020

In charge of the brand’s identity, definition and programming and it’s implementation. Liable for the roll-out of new Marketing Policies, Concepts, Identities and Programs in accordance with the Business Plan and Strategy (Brand Management). Responsible for Digital Marketing, Distribution, SEO and PPC Management. Drive campaign, marketing and event process by providing expertise and guidance in areas such as: content strategy, branding, audience analysis and win strategy, promotional and logistical planning and placement, documentation, stakeholder approval, communication cadence, and measurement of outcomes. Support the voice of market, accelerate experience through design and copy, generate media and analyst interest, and promote campaigns and events via multiple channels like paid media, social, blog, email, web, publications… to generate marketing qualified leads that support opportunity, pipeline, and revenue growth. In charge of Internal and External Communication (PR). Guest-centric, data-driven approach with an empathetic understanding of the guest’s current and emerging environment and ecosystem, their priorities, motivators and pain points. Leverage data and insights, to create the strategy, plan, and execute scalable campaigns and events to prospects and customers that build and foster awareness, influence buying decisions, generate demand, drive and accelerate leads and accelerate revenue growth for the company. Manage programs from conceptualization to execution, including creative and content development of assets, execution of inbound and outbound activity, key target (prospect and client) participation and engagement, and bridge across the integrated marketing team to shape and develop a coordinated campaign strategy. Track and monitor campaign, department budgets and expenses from draft to reconciliation, ensuring programs are meticulously managed and delivered on target to meet expectations and company profit margin.

Executive Director of Marketing Programs for North and Central America (NCA)

• Oct 2016 - Oct 2017

In charge of all the marketing programs and media buy for the 90 hotels and 10 brands in North & Central America.

Corporate Director of Marketing for North & Central America and the Caribbean

• Jun 2014 - Oct 2016

Responsible for the marketing, sustainability and quality initiatives and the media buy for approx. 44 properties in North and Central America and the Caribbean.

Global Director Novotel Product, Services and Communications

• Sep 2011 - May 2014

Senior Brand Manager

• Aug 2008 - Sep 2011

Marketing and Communications Manager

• Mar 2005 - Aug 2008

Account Manager/ Advertising Agency

• Feb 2003 - Mar 2005

Project Manager - Customer Service & Client Relations - Various accounts (Food, Pharma, Media...) Project Manager - Customer Service & Client Relations - Various accounts (Food, Pharma, Media...)

Assistant to President

• 2001 - 2003

Agent to Photographers and Illustrators in advertising. Agent to Photographers and Illustrators in advertising.