Experience

PharmAccess

• Netherlands
• Non-profit Organizations
• 100 - 200 Employee

• Head of Marketing Communications - Senior Leader

  • May 2021 - Present



Consultant

• Amsterdam Area, Netherlands

• Business humaniser & consultant emerging markets - strategy & brands

  • Feb 2019 - Present

  Work on brand development, brand building and sustainability challenges in Europe, Africa, and the Middle East. Always on the look out to make an impact through enforcing clarity and encourage self reflection and empathy. Specific interest in innovative ventures, purpose & impact, creative sector and art. So far in the Netherlands worked for Gulpener brewery, Akzo Nobel, Beautiful Lives amongst others. Work on brand development, brand building and sustainability challenges in Europe, Africa, and the Middle East. Always on the look out to make an impact through enforcing clarity and encourage self reflection and empathy. Specific interest in innovative ventures, purpose & impact, creative sector and art. So far in the Netherlands worked for Gulpener brewery, Akzo Nobel, Beautiful Lives amongst others.



African Artists' Foundation/Lagos Photo

• Nigeria
• Photography
• 1 - 100 Employee

• Board member

  • Sep 2018 - Dec 2019

  Working with the AAF/Lagos Photo team to identify and build constructive working relationships with partners that share their mission (Unilever, Tony Chocolonely); empower artists in West-Africa and diaspora to take ownership of the African narrative. Review and build on social media strategy Working with the AAF/Lagos Photo team to identify and build constructive working relationships with partners that share their mission (Unilever, Tony Chocolonely); empower artists in West-Africa and diaspora to take ownership of the African narrative. Review and build on social media strategy



Innate Motion

• Business Consulting and Services
• 1 - 100 Employee

• Affiliate partner

  • Mar 2014 - Jan 2019

  Innate Motion is a top tier boutique consultancy, applying more human logic to business in a world that applies too much business logic to humans. They call that humanizing business. As a team, we solve brand-issues whilst developing winning teams courageous enough to go beyond the obvious. Innate Motion is most famous for their pioneer work in developing purposeful brands - from developing the point of view to driving implementation. As Innate Motion works according to the 'no bricks no borders' principle. I was able to bring in new accounts and projects from New Zealand to the Netherlands from the Middle East to Nigeria. We created opportunities to put purposeful thinking and branding in the spotlight amongst others at PorterNovelli, INSEAD and the Family Business Council. Clients: Unilever, Pepsi-Lipton, Kiko, FrieslandCampinaWamco, Fonterra, Bavaria 0.0%, Europool group Show less



Royal Swinkels Family Brewers

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Interim marketing & communication management, Middle East with focus on Iran

  • Oct 2016 - Jan 2018

  Working with the team of Swinkels Family Brewery in Iran developing and supporting the brand in line with brand strategy online & offline. Empowering team on the ground. 2015: Ad hoc consultancy and support in the Middle East 2014: Innovation road map development in KSA, Iran, Ghana, and South Africa Working with the team of Swinkels Family Brewery in Iran developing and supporting the brand in line with brand strategy online & offline. Empowering team on the ground. 2015: Ad hoc consultancy and support in the Middle East 2014: Innovation road map development in KSA, Iran, Ghana, and South Africa



Sabbatical

• Business Consulting and Services
• 1 - 100 Employee

• Sabbatical

  • Sep 2012 - Jan 2014

  What a lovely year this was. Taking time out for a spiritual journey in India, spending the summer at the Sivananda ashram, lots of quality time @ home, revisiting friends and family in Africa and the icing on the cake a backpacking trip to China and Japan with my kiddo. What a lovely year this was. Taking time out for a spiritual journey in India, spending the summer at the Sivananda ashram, lots of quality time @ home, revisiting friends and family in Africa and the icing on the cake a backpacking trip to China and Japan with my kiddo.



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing manager - Growth & Development platform -

  • Oct 2010 - Sep 2012

  Managing & developing the growth & development platform in GCC (middle east) region. Leading the development of the existing and new categories / markets in the region. Key challenge preparing the operating company for entry into a new category in Saudi Arabia.

• Marketing manager - Projects -

  • Jun 2008 - Oct 2010

  Leading innovation & renovation projects across the Rainbow brand & portfolio - GCC region - Identifying new opportunities - in and outside existing categories for the company - Managing cross-cultural teams based in Jeddah and Dubai High understanding of the Saudi Arabia culture and translating this in value propositions.



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Innovation manager

  • Jan 2006 - Apr 2008

  Management of the innovation agenda and all key innovation and renovation projects of the mainstream business from idea generation to launch. Managing innovation & research team. Reporting to commercial director. Key deliverables: Renew: guiding the marketing team in the relaunch of the Peak milk brand (80% value share) in line with new positioning. Project Reach: work on emerging markets strategies, with the key question of how can we reach the next 1 billion consumers at the bottom of the pyramid with valid dairy propositions, supply chains, and distribution. Show less



Synovate

• Market Research
• 700 & Above Employee

• Director Africa

  • Jan 2001 - 2005

  Set up partnership on behalf of Synovate Censydiam with a local insight agency in Lagos, Nigeria. Together we developed the business from scratch bringing human centric thinking and psychological segmentation models to the key players in the market. We successfully worked together with THE BIG FIVE in Nigeria: Heineken, BAT, Friesland Campina, Coca-Cola & MTN. The fun part was setting up the team partly on ground in Nigeria and partly in Belgium (quantitative) together we made it happen! And from Lagos we spread our wings and ended up working across sub saharan Africa. Show less

• Research director

  • Jun 1998 - Dec 2001

  Account management & research project coordination (worldwide department)



Analyse Research & Strategy

• Amsterdam Area, Netherlands

• Senior Researcher

  • Sep 1996 - May 1998