Head of Client Strategy + Success

• Mar 2023 - Present

Sr. Content Strategist

• Dec 2022 - Jan 2023

Content Strategist

• Dec 2021 - Dec 2022

- Led and executed strategic content journeys and digital marketing campaigns across 7+ B2B clients in industries including SaaS, manufacturing, healthcare, and education- Developed in-depth buyer personas using primary and secondary research- Developed and maintained project roadmaps to establish operational priorities and deliverable deadlines- Utilized SEMRush and HubSpot to perform keyword/topic research, create SEO topic strategies, and track keyword performance- Ideated, edited, and designed 20+ pieces of gated and ungated content a month that engaged client buyer personas throughout the buyer’s journey- Interviewed clients and subject matter experts weekly to create robust SEO-optimized content outlines - Followed best practices for on-page SEO and writing styles to generate organic traffic and maintain brand tone across clients- Set quarterly goals and KPIs to track campaign performance and lead generation - Implemented and documented a content optimization framework to refresh outdated or underperforming content - Conceptualized and executed A/B or multivariate testing on landing pages, thank-you pages, calls-to-action, and emails- Strategized and created content for lead nurture workflows, emails, and social media channels

Content Manager

• Mar 2020 - Dec 2021

- Created and maintained editorial calendars to track project timelines and content creation across 7+ B2B clients - Collaborated with internal resources and external vendors to ensure timely, high-quality delivery of work - Standardized and streamlined the agency’s unique content creation process- Assisted in strategy and development of digital marketing campaigns and content pieces, including ebooks, guides, blogs, infographics, pillar pages, and interactive assessments- Defined and documented client style guides and editorial guidelines to standardize content quality across vendors- Maintained direct client communication via multiple channels- Created, implemented, and documented a vendor management process for the agency

Marketing Project Manager

• Aug 2019 - Mar 2020

Strategist

• Sep 2018 - May 2019

- Conducted in-depth research that included three surveys, seven focus groups, and over 50 person-on-the-street interviews, to provide our client with effective strategies and an effective overall campaign - Produced and delivered the campaign creative brief to our 50-person agency - Placed second in our district, with a score less than one point away from the first place team “This team developed a thoughtful media mix that is rooted in measuring success, strategic testing, understanding intent, and getting the right messages to the right consumer at the right time.” - District Judge Sunny Zuman

Orientation Leader

• Aug 2018 - Aug 2018

- Co-led a group of 17 first-year students through several orientation activities, including small group forums - Assisted with the setup and implementation of the majority of programs offered during Orientation Week - Acted as a resource and representative of Chapman to new students and families - Co-led a group of 17 first-year students through several orientation activities, including small group forums - Assisted with the setup and implementation of the majority of programs offered during Orientation Week - Acted as a resource and representative of Chapman to new students and families

Marketing Intern

• Sep 2017 - Dec 2017

- Assisted the team on-site at several events, including Playboy's 2017 New Year's Eve party, a press event for Air New Zealand and Warner Brother's Picture's International Marketing Conference. - Created decks for client presentations based on topic research. - Created a social media posting calendar and assisted the marketing team with content creation. - Assisted the team on-site at several events, including Playboy's 2017 New Year's Eve party, a press event for Air New Zealand and Warner Brother's Picture's International Marketing Conference. - Created decks for client presentations based on topic research. - Created a social media posting calendar and assisted the marketing team with content creation.

Film Concept Team Member and Production Assistant

• Feb 2017 - May 2017

-Worked on a team of five to create the concept and treatment for a short film advertisement based on a true-to-life story of a CHOC Children's family -Competed against four other teams -Worked with a team of advertising professionals from Amusement Park to refine and build our concept -Pitched concept and treatment to CHOC Children's executives, as well as the team from Amusement Park -My team's concept was chosen out of the five and turned into a short film -Months later, assisted on the set of the short film by working with craft services, picking up and delivering equipment, and completing any other tasks needed

Vice President

• Oct 2016 - May 2017

-Contacted and booked professional development speakers for weekly meeting -Coordinated events for members and PRA students-Created a bi-weekly club newsletter

Bateman Competition Team Manager

• Sep 2016 - Apr 2017

-Competed against 67 teams nationally by creating and implementing a public relations campaign for The Campaign to Change Direction-Evaluated Chapman student knowledge of Change Direction and opinions on mental health -Researched poor mental health effects and causes among college students and their communities-Hosted a mental wellness fair-Created a presence on social media and Chapman's campus