Sabina Pauselli

Founder at CAST Creative
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA
Languages
  • English Native or bilingual proficiency
  • Afrikaans Native or bilingual proficiency

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Experience

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Aug 2019 - Present

    • South Africa
    • Business Consulting and Services
    • 100 - 200 Employee
    • Project Manager
      • Sep 2018 - Aug 2019

      Principal duties and responsibilities include:• Collaborate with colleagues to ensure that high quality and value-based client relations are developed and managed.• Promotes and maintains a client-focused mentality within the business unit.• Digital Product development finalization• Ensuring effective internal and external communication. This includes report back to the Business Unit Head on opportunities for growth, issues and threats that affects or could potentially affect the product application and associated systems.• Conduct quality and effective Client and supplier training, build training plans and follow up to ensure correct understanding and implementation of the application.• Contribution and adding value to ongoing product enhancement and development based on experiences, occurrences, client feedback and own ideas.• Process implementation and monitoring at each new client• Process management at every implementation• Training and Management of external partners / implementations (e.g. 3rd party suppliers, client implementations, all external input partners using the application, etc.)• Productizing of operations system in terms of training materials and methods • Reporting & Analysis• Client engagement and management of client expectations

    • Account Manager
      • Feb 2017 - Sep 2018

      Management of key consumer accounts, including: daily client contact and management, client status meetings, publicity generation, media liaison, content development and research, social media management, campaign development and implementation, event planning and management, and administrative duties in the form of publicity tracking and social media reports. Management of all forms of content (micro, short, long and macro) developed by the agency across client accounts. This includes being involved in the planning, editing and proofreading of content.

    • South Africa
    • Entertainment
    • 200 - 300 Employee
    • Events Administrator
      • Nov 2016 - Jan 2017

    • Advertising Services
    • 1 - 100 Employee
    • PR Executive
      • Feb 2016 - Oct 2016

      - Running the Crimson Room PR department since May 2016.- Managing interns as well as the Marketing and PR Assistant.- Develop and implement PR strategies for the agency, P&G Prestige account and smaller client accounts such as Douwe Egberts, Lip Ice, Natreen, Tropitone and Schick.- Develop and implement digital and print strategies for brands- Compile and analyse monthly PR reports for the various accounts:- I helped to set up new structures and streamline processes that were in place, as well as draw up summary analyses documents, correctly represent data that was backdated and set up tracking and inventory lists for the PR department.- Meeting with media in Johannesburg and Cape Town on a regular basis to ensure the relationships are secure and to discuss the brands that we represent and their upcoming projects- Conceptualise editorial angles and ideas for P&G Prestige and smaller accounts- Organising and managing all press related events- Project planning and implementation of corporate events and internal team building activities- Media Relations communicating with media to ensure they receive what they request- Client servicing, ensure the clients are kept up to date with upcoming exposure, approval request from Editors, event sponsorship opportunities, and timely responses to international agencies- Compiling proposals and pitches for clients Assisted with artist management and feedback reports

    • PR and Marketing Assistant
      • Nov 2015 - Jan 2016

      Public Relations responsibilities included:Simple correspondence with all mediaAssisting with product, press release and pricing requestsCommunication with press on value added opportunitiesEnsure all feedback is completed and done in time for international and local useAssisting to download PR clippings and saving them correctly on the serverMarketing responsibilities included:Assisting in brainstorm sessionsAssisting with the planning of Press events Assisting in the procurement of promotional elements Assisting in the Project planning and implementation of corporate events and internal team building activitiesAssisting in obtaining quotes and setting up productionAssisting in management and coordination of events, communication to clients and internal staffAssisting in the distribution of all merchandising and product promotional material enabling campaign objectives to be metAssisting with the smooth running of each event assigned to me

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Event Coordinator - Internship
      • Oct 2014 - Dec 2014

      Responsibilities as an Event Coordinator at Red Pepper Events included:Assisting with quotes & emails within 24 hoursMeeting with clients and advise on decor & needs for eventFollowing up on quotations and paymentsAssisting with admin work in the officeMarketingSales pitching for new workSetting up and managing events Responsibilities as an Event Coordinator at Red Pepper Events included:Assisting with quotes & emails within 24 hoursMeeting with clients and advise on decor & needs for eventFollowing up on quotations and paymentsAssisting with admin work in the officeMarketingSales pitching for new workSetting up and managing events

    • United States
    • Events Services
    • 1 - 100 Employee
    • Junior Event and Sales Coordinator - Internship
      • Jul 2014 - Oct 2014

      a) Follow through of various conferences, workshops, launches and roadshows as well as print and production from start to finish and the RSVP process, including sourcing information for proposals, negotiating rates, producing detailed proposals, follow up telephone calls, and producing relevant correspondence, etcb) Handle the full co-ordination of an event e.g. Registration, general information and being present at an event for its duration in a co-ordination capacity.c) Handle all part of the creative concepts and design work required for all events and marketing campaigns, all major graphic design requirements for print and online will be outsourced and you will need to manage this.d) Source corporate gifts with and without branding to suit client briefs.

    • Au Pair
      • Aug 2013 - Nov 2013

    • Waitress
      • Jun 2005 - Dec 2009

      • Taking customers’ orders• Processing orders in computer• Serving customer • Cleaning up tables • Helping to open and close the shop • Taking customers’ orders• Processing orders in computer• Serving customer • Cleaning up tables • Helping to open and close the shop

Education

  • Stellenbosch University/Universiteit Stellenbosch
    Bachelor of Commerce (BCom), Management Sciences - Marketing, Entrepreneurship
    2011 - 2014
  • Bryanston High School
    NSC
    2006 - 2010

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