Experience

BOXFOX, Inc.

• United States
• Consumer Services
• 1 - 100 Employee

• Co-Founder & Board Member

  • Nov 2014 - 9 years 2 months

  Greater Los Angeles Area Current: Cofounder & Board Member Previous: Cofounder & Chief Strategy Officer • led brand expansion from BOXFOX’s B2C arm to BOXFOX Concierge, a B2B corporate gifting offering servicing 100+ Fortune 500 and startup clients -- ultimately accounted for 40% of annual revenues ($3.4M In 2020) • stood up business unit and GTM strategy for BOXFOX Concierge, including building sales playbooks, coaching on talk tracks, and creating proposal process • sourced and closed strategic… Show more Current: Cofounder & Board Member Previous: Cofounder & Chief Strategy Officer • led brand expansion from BOXFOX’s B2C arm to BOXFOX Concierge, a B2B corporate gifting offering servicing 100+ Fortune 500 and startup clients -- ultimately accounted for 40% of annual revenues ($3.4M In 2020) • stood up business unit and GTM strategy for BOXFOX Concierge, including building sales playbooks, coaching on talk tracks, and creating proposal process • sourced and closed strategic growth partnerships with Nordstrom (in-store), Urban Outfitters + Anthropologie (online), ABC’s the Bachelorette (omnichannel) • identified new market opportunity for customization based on consumer insights and purchase data; led development of first-to- market “build a BOXFOX” platform powered by a sizing algorithm • set annual strategic direction and priorities, including company milestones and departmental OKRs hired, built, and mentored team of 54+ employees, split between office and on-site warehouse • lead creative merchandising and product assortment / buying strategy for .com, continually optimizing to hit growth targets, while achieving margin and profit goals Show less



Canal

• United States
• Software Development
• 1 - 100 Employee

• Head of Brand Partnerships & Curation

  • Apr 2022 - Sep 2023

  San Francisco, California, United States • operated as "matchmaker", facilitating brand partnerships between supplier brands and merchants, including Great Jones, Yumi, DeuxMoi, Reese's Book Club, Dear Media, and more • led brand positioning of “Curation as a Service” at Canal (CaaS), providing merchandising strategy consulting on 15+ marketplace launches • grew network of suppliers to 600+ DTC brands and 101% avg. match rate, maintaining subgroup of highly engaged “super suppliers” • collaborated cross-functionally with… Show more • operated as "matchmaker", facilitating brand partnerships between supplier brands and merchants, including Great Jones, Yumi, DeuxMoi, Reese's Book Club, Dear Media, and more • led brand positioning of “Curation as a Service” at Canal (CaaS), providing merchandising strategy consulting on 15+ marketplace launches • grew network of suppliers to 600+ DTC brands and 101% avg. match rate, maintaining subgroup of highly engaged “super suppliers” • collaborated cross-functionally with Product, Design, and Engineering teams to ensure Curation offering was core offering within app • Served as “voice of suppliers” internally and externally, on podcasts, webinars, and as editor of Canal Curation magazine & Curated by Canal website Show less



DEUX

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Chief Product Officer

  • Aug 2021 - Apr 2022

  Los Angeles Metropolitan Area • led R&D, production, and manufacturing of 3 custom flavors with brands (Summer Fridays, Skinny Confidential, and Four Sigmatic) • Conducted competitive and consumer research to generate product roadmap for brand for 2023 and beyond • Continually monitored and analyzed key metrics (sales, customer feedback) to drive data-informed decisions and improvements Managed P&L and COGs for multimillion dollar business to ensure timely and accurate production schedule and volumes • Conducted… Show more • led R&D, production, and manufacturing of 3 custom flavors with brands (Summer Fridays, Skinny Confidential, and Four Sigmatic) • Conducted competitive and consumer research to generate product roadmap for brand for 2023 and beyond • Continually monitored and analyzed key metrics (sales, customer feedback) to drive data-informed decisions and improvements Managed P&L and COGs for multimillion dollar business to ensure timely and accurate production schedule and volumes • Conducted negotiations and manage relationships with key partners, including major retailers like Whole Foods, Amazon, Erewhon Show less



Deutsch NY

• United States
• Advertising Services
• 300 - 400 Employee

• Brand Strategist

  • Jul 2015 - Oct 2016

  Greater Los Angeles Area • Collaborated with creative teams to translate client briefs into actionable insights to make award-winning work, writing briefs and leading briefings • Presented strategic insights to clients, adding context and setup to creative work— clients included: DPSG (Dr Pepper, Snapple, 7UP), Pizza Hut, Angel Soft, Yoplait • Traveled nationally to conduct in-person qualitative research studies to gain actionable insights to win new business



Omelet

• United States
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Sep 2013 - Jul 2015

  Greater Los Angeles Area • Wrote insight-driven briefs, participated in multiple new business pitches, conducted qualitative and quantitive research (focus groups, interviews, surveys). Presented strategic workshops to clients. • Clients: Walmart, Microsoft, Nickelodeon, Dreamworks, The Salk Institute, Betsy's Best



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Associate

  • Sep 2012 - Sep 2013

  Greater Los Angeles Area One of 28 participants selected from 2,000+ applicants to participate in a multidisciplinary training program, rotating through four of the agency’s core strategic and tactical pillars – account management, planning, consulting, and a wild card rotation based on career interest and business need.