Senior Director of Marketing

• Jun 2023 - Present

Founder

• May 2019 - Present

White Spot Creative is a digital marketing agency that focuses on how best reach and connect with your audience. Marketing at its core has always been about building relationships with people, whether it’s through content or paid ads. White Spot Creative specializes in all aspects of digital marketing that ultimately drive the bottom line for your company: - Social Media (Organic and Paid) - Marketing Operations - Email Marketing - Content Marketing - SEO -… Show more White Spot Creative is a digital marketing agency that focuses on how best reach and connect with your audience. Marketing at its core has always been about building relationships with people, whether it’s through content or paid ads. White Spot Creative specializes in all aspects of digital marketing that ultimately drive the bottom line for your company: - Social Media (Organic and Paid) - Marketing Operations - Email Marketing - Content Marketing - SEO - Branding - Executive Visibility - Website Optimization - Sales Enablement - Marketing Automation Implementation Show less White Spot Creative is a digital marketing agency that focuses on how best reach and connect with your audience. Marketing at its core has always been about building relationships with people, whether it’s through content or paid ads. White Spot Creative specializes in all aspects of digital marketing that ultimately drive the bottom line for your company: - Social Media (Organic and Paid) - Marketing Operations - Email Marketing - Content Marketing - SEO -… Show more White Spot Creative is a digital marketing agency that focuses on how best reach and connect with your audience. Marketing at its core has always been about building relationships with people, whether it’s through content or paid ads. White Spot Creative specializes in all aspects of digital marketing that ultimately drive the bottom line for your company: - Social Media (Organic and Paid) - Marketing Operations - Email Marketing - Content Marketing - SEO - Branding - Executive Visibility - Website Optimization - Sales Enablement - Marketing Automation Implementation Show less

Director of Demand Generation and Marketing

• Sep 2019 - Jun 2023

EVERFI provides social impact education at scale through courses that address the most challenging issues affecting society, including financial literacy, prescription drug safety, mental wellness, and workplace conduct. Founded in 2008, EVERFI has reached more than 30 million learners globally and continues to power community engagement initiatives for individuals and organizations who want to make an impact within their communities. EVERFI provides social impact education at scale through courses that address the most challenging issues affecting society, including financial literacy, prescription drug safety, mental wellness, and workplace conduct. Founded in 2008, EVERFI has reached more than 30 million learners globally and continues to power community engagement initiatives for individuals and organizations who want to make an impact within their communities.

Director of Marketing

• Mar 2018 - May 2019

Client Work - Orchestrated the development of Etsy’s infographic for International Women’s Day 2018 - Assembled optimization and distribution strategies for Etsy’s infographic - Constructed marketing and optimization strategies for Grindr and INTO’s report: “LGBTQ Marketing Disconnect Report” - Accelerated Element Data’s audience growth by 2,000% - Built AdPredictive’s entire marketing plan for Q4 of 2018-2019 - Lifted AdPredictive’s homepage conversions by 400% through… Show more Client Work - Orchestrated the development of Etsy’s infographic for International Women’s Day 2018 - Assembled optimization and distribution strategies for Etsy’s infographic - Constructed marketing and optimization strategies for Grindr and INTO’s report: “LGBTQ Marketing Disconnect Report” - Accelerated Element Data’s audience growth by 2,000% - Built AdPredictive’s entire marketing plan for Q4 of 2018-2019 - Lifted AdPredictive’s homepage conversions by 400% through recommended marketing strategies - Developed email marketing, content distribution, and growth strategies for UberMedia - Analyzed and assessed UberMedia's current social media marketing tactics and created an optimized plan from findings Internal Agency Work - Pioneered, created, and launched an executive visibility audit to quantify an executive’s digital presence, brand, and communications - Created messaging, Statement of Works, emails, onboarding, and the launch plan for the executive visibility program - Overhauled content and design on agency pitch, branded, program, and other slide decks - Maintained and updated the SalientMG Website - Audited the past email marketing campaigns and increased the deliverability of the email list - Onboarded and trained new SalientMG team members - Managed freelancers and outside consultants Show less Client Work - Orchestrated the development of Etsy’s infographic for International Women’s Day 2018 - Assembled optimization and distribution strategies for Etsy’s infographic - Constructed marketing and optimization strategies for Grindr and INTO’s report: “LGBTQ Marketing Disconnect Report” - Accelerated Element Data’s audience growth by 2,000% - Built AdPredictive’s entire marketing plan for Q4 of 2018-2019 - Lifted AdPredictive’s homepage conversions by 400% through… Show more Client Work - Orchestrated the development of Etsy’s infographic for International Women’s Day 2018 - Assembled optimization and distribution strategies for Etsy’s infographic - Constructed marketing and optimization strategies for Grindr and INTO’s report: “LGBTQ Marketing Disconnect Report” - Accelerated Element Data’s audience growth by 2,000% - Built AdPredictive’s entire marketing plan for Q4 of 2018-2019 - Lifted AdPredictive’s homepage conversions by 400% through recommended marketing strategies - Developed email marketing, content distribution, and growth strategies for UberMedia - Analyzed and assessed UberMedia's current social media marketing tactics and created an optimized plan from findings Internal Agency Work - Pioneered, created, and launched an executive visibility audit to quantify an executive’s digital presence, brand, and communications - Created messaging, Statement of Works, emails, onboarding, and the launch plan for the executive visibility program - Overhauled content and design on agency pitch, branded, program, and other slide decks - Maintained and updated the SalientMG Website - Audited the past email marketing campaigns and increased the deliverability of the email list - Onboarded and trained new SalientMG team members - Managed freelancers and outside consultants Show less

Senior Director Of Marketing

• 2017 - 2018

- Led and managed team of freelancers and consultants - Established the marketing automation: Hubspot - Grew leads by 100% month over month - Built new landing pages for Google Adwords campaigns - Engineered and launched the email marketing programs to onboard customers - Increased the overall conversion rate from sign-up to paying customer - Led and managed team of freelancers and consultants - Established the marketing automation: Hubspot - Grew leads by 100% month over month - Built new landing pages for Google Adwords campaigns - Engineered and launched the email marketing programs to onboard customers - Increased the overall conversion rate from sign-up to paying customer

Head Of Marketing

• 2016 - 2017

- Revitalized the partner program by developing relationships and on boarding 10 influencers in the video creator space - Modernized the marketing and sales analytics by implementing and optimizing Hubspot - Drove 300% growth in sign-ups month over month - Transformed and updated the website content to attract B2B and B2C audience - Pioneered the content marketing programs by harnessing the platform's data to create content to connect with video creators - Revitalized the partner program by developing relationships and on boarding 10 influencers in the video creator space - Modernized the marketing and sales analytics by implementing and optimizing Hubspot - Drove 300% growth in sign-ups month over month - Transformed and updated the website content to attract B2B and B2C audience - Pioneered the content marketing programs by harnessing the platform's data to create content to connect with video creators

Director of Content Marketing

• 2015 - 2016

- Built and executed the content marketing strategy plan for the year - Surpassed the content lead goal on average 110% month over month - Expanded the blog unique visitors by 109% - Collaborated with the Sales and Customer Success teams to create content based on customer needs - Edited and wrote over 50 pieces of content - Revamped and strengthed email nurture flows for content leads with a CR of 7% - Hired, coached, and mentored 2 members of the content marketing… Show more - Built and executed the content marketing strategy plan for the year - Surpassed the content lead goal on average 110% month over month - Expanded the blog unique visitors by 109% - Collaborated with the Sales and Customer Success teams to create content based on customer needs - Edited and wrote over 50 pieces of content - Revamped and strengthed email nurture flows for content leads with a CR of 7% - Hired, coached, and mentored 2 members of the content marketing team - Assembled the yearly Editorial Calendar

Director of Demand Generation

• 2015 - 2015

- Generated on average over 1,800 qualified leads a month - Led and achieved 1,000 downloads on the Template Generator, a cross-team project with Design, Engineering, Sales, and Customer Success - Established succinct, multi-channel lead generation campaigns with Content Marketing, Paid Ads, Webinars, Social Media, and PR - Secured PR for company announcements from 10 major publications - Introduced and developed lead and spend reports - Optimized Paid Ads to save the… Show more - Generated on average over 1,800 qualified leads a month - Led and achieved 1,000 downloads on the Template Generator, a cross-team project with Design, Engineering, Sales, and Customer Success - Established succinct, multi-channel lead generation campaigns with Content Marketing, Paid Ads, Webinars, Social Media, and PR - Secured PR for company announcements from 10 major publications - Introduced and developed lead and spend reports - Optimized Paid Ads to save the company over $15,000 - Hired, trained, and guided 5 members of the marketing team

Senior Marketing Manager

• 2014 - 2015

Digital Marketing Expert-in-Residence

• 2014 - 2014

-Practiced subject matter expertise in B2B and B2C areas in Digital Marketing -Managed attendance, office hours, and grading -Coached students on the current marketing industry trends and expectations -Mentored over 50 students to further their careers in Digital Marketing -Planned and helped create Digital Marketing course materials -Practiced subject matter expertise in B2B and B2C areas in Digital Marketing -Managed attendance, office hours, and grading -Coached students on the current marketing industry trends and expectations -Mentored over 50 students to further their careers in Digital Marketing -Planned and helped create Digital Marketing course materials

Director, Marketing Maven

• 2013 - 2014

TrackMaven, Competitive Intelligence for Digital Marketers. -Hired and managed 4 members of the marketing team -Determined and measured goals across all marketing channels for the year -Created new content for TrackMaven.com leading to a 223% increase in views -Increased Paid Ad growth by 255% and the ads’ conversions by 23% -Published 5 data reports with developers analyzing 4.5 million data points -Acquired press for reports and other content in over 40 press mentions from… Show more TrackMaven, Competitive Intelligence for Digital Marketers. -Hired and managed 4 members of the marketing team -Determined and measured goals across all marketing channels for the year -Created new content for TrackMaven.com leading to a 223% increase in views -Increased Paid Ad growth by 255% and the ads’ conversions by 23% -Published 5 data reports with developers analyzing 4.5 million data points -Acquired press for reports and other content in over 40 press mentions from major publications including: Mashable, The Next Web, Business Insider -Achieved engagement goals for each data report by over 300% -Developed and negotiated sponsorships for industry conferences -Trained 13 Sales Reps on Digital Marketing and company marketing processes

Marketing Maven

• 2012 - 2013

Competitive Intelligence for Digital Marketers. - First Business hire and Employee #3 - Launched and onboarded beta users of TrackMaven - Planned and executed the first TrackMaven Competitive Summit with over 20 industry leaders as speakers and 150 attendees - Achieved an overall 80% increase in engagement across social media platforms - Created and edited over 100 blog posts resulting in 1,000% readership growth - Built from the beginning TrackMaven’s brand voice and… Show more Competitive Intelligence for Digital Marketers. - First Business hire and Employee #3 - Launched and onboarded beta users of TrackMaven - Planned and executed the first TrackMaven Competitive Summit with over 20 industry leaders as speakers and 150 attendees - Achieved an overall 80% increase in engagement across social media platforms - Created and edited over 100 blog posts resulting in 1,000% readership growth - Built from the beginning TrackMaven’s brand voice and marketing guidelines - Developed a cohesive Marketing Plan for the TrackMaven team