Experience

Admatik Sdn Bhd

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2022 - Present



Invictus Blue

• Malaysia

• Head of Data and Platforms

  • Apr 2020 - Mar 2022

  My role at Invictus Blue, is to bring in new cutting edge Adtech / Martech products and Technologies, which can help our existing client base to scale. Please feel free to reach out to me, if you have great solutions that can a part of our over all media strategies. My role at Invictus Blue, is to bring in new cutting edge Adtech / Martech products and Technologies, which can help our existing client base to scale. Please feel free to reach out to me, if you have great solutions that can a part of our over all media strategies.



FreakOut, Inc.

• Japan
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Global Supply and Programmatic Business

  • Sep 2018 - Mar 2020



POKKT

• Singapore
• Advertising Services
• 1 - 100 Employee

• Vice President and Global Delivery Head

  • Jun 2017 - Sep 2018

  As Vice President and Global Delivery Head. I will be responsible for the timely delivery of campaigns, optimise cost, maintain KPIs towards the goals targeted, and strengthen and explore new partnerships with mobile game publishers. As Vice President and Global Delivery Head. I will be responsible for the timely delivery of campaigns, optimise cost, maintain KPIs towards the goals targeted, and strengthen and explore new partnerships with mobile game publishers.



C1X Inc.

• United States
• Information Technology & Services
• 1 - 100 Employee

• Sr:Director Supply, and Delivery C1X Inc.

  • Dec 2016 - Jun 2017

  @ C1X, I shall be responsible for all the Supply both Programmatic and direct Integration with largest Publishers across the Geos. @ C1X, I shall be responsible for all the Supply both Programmatic and direct Integration with largest Publishers across the Geos.



Vizury

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Head - Global Media, Data Partnerships and Publisher DMP.

  • Apr 2015 - Nov 2016

  @ Vizury, my Primary Goal is to increase Media reach by acquiring more publishers, from all the focused Geo's across the Globe, Believe in Buying more of untapped inventory / Exclusive rather than a brokered ones :) On Data Partnerships : Works on On baording data partners which can be further used in extending the media reach and thereby deriving deterministic / Behavior patterns. Publishers DMP : Helping Publishers Identify their user base and create personas, which can be better targeting for their own Marketing efforts and Sales channels. Show less



Vserv AudiencePro

• India
• Advertising Services
• 100 - 200 Employee

• GM Global Marketplace - Operations

  • Aug 2013 - Mar 2015

  Responsible for the entire global operations on Vserv market place pertaining to Ad operations and publisher operations. Handling complete operations and Delivery of the campaigns through a team of 50 people dedicated to different markets and regions servicing sales teams spread across the different offices of Vserv. Play a key role on maintaining the system yield to the company and overall health of the business with a constant sync with the sales head and finance head. Also playing a key role in MIS and other process pertaining to data flow within the organization. Building processes to streamline the work flow and making sure TATs are maintained and no revenue leakages. Show less



ibibo Group

• India
• Technology, Information and Internet
• 700 & Above Employee

• Director Ad Network

  • Jul 2011 - Jul 2013

  Responsible for ensuring delivery through media buying & network development, providing support to other Business Functions such as Network Development, Media Buying / Planning and execution. Leading new product development initiatives, Process Automation and Product Management, with complete Ad operations and Delivery. Involved in Strategic Planning for the overall Business growth. Responsible for new Business Initiatives, Handling the complete affiliate and Marketing for various E-com Players Including Internal companies (Tradus.com and Goibibo.com) Show less



Zeddigital, Zenith Optimedia Group, (Publicis)

• Gurgaon, India

• Head of Buying and Planning

  • Sep 2010 - Jul 2011

  Handled the Media Buying and planning arm for Zenith optimedia for clients like Nestle, Reckitt Benckiser (RB), Times Jobs, Greenlam, OLX, MVL, Toshiba, Magicbricks and Hotels.com, from Planning to execution with both ROI and KPI objectives. Handled the Media Buying and planning arm for Zenith optimedia for clients like Nestle, Reckitt Benckiser (RB), Times Jobs, Greenlam, OLX, MVL, Toshiba, Magicbricks and Hotels.com, from Planning to execution with both ROI and KPI objectives.



ibibo Group

• India
• Technology, Information and Internet
• 700 & Above Employee

• Associate Director Ad Operations

  • Apr 2010 - Sep 2010

  Handling the Entire online inventory for ibibo.com (WAP Site, SMS Platform) and Bixee.com including inventory planning on various properties.Handled entire Bixee ( a Vertical Search Engine) operations and lead delivery. Including the tele calling team. Introduced the Keyword based targeting / contextual search on Bixee.com Consistently working on increasing the relevancy of the ads and also the CTR % and ECPM associated with it. Testing and consistently Monitoring the campaign behavior and performance on Bixee.com, Ibibo and the network platform.Collaborated with Product Management and Sales & Operations teams for prioritizing global product and feature launches, assessing product needs, training, collating feedback and error reporting & resolution. Show less

• Sr Manager Ad Operations

  • Oct 2009 - Apr 2010

  Publisher selection, remuneration structure, briefing, Campaign development, creative development, landing page design, campaign monitoring & control, measuring campaign effectiveness on the basis of ROI metrics.Created the business development and acquisitions strategy by sizing opportunity across multiple verticals. Designed operationally efficient acquisition models and established the reporting infrastructure. Created sales collateral, generated leads and acquired high potential publishers.Designed the entire publisher self-serve model, which resulted in incremental publisher activity ratio. Show less

• Campaign Manager

  • Jul 2008 - Dec 2009



iYogi Inc

• Gurgaon, India

• Affiliate Manager

  • Oct 2007 - Jul 2008



Admonetizer Inc.

• Hyderabad Area, India

• Team Leader Ad Operations

  • Apr 2004 - Oct 2007