Experience

Link3 Technologies Limited

• Bangladesh
• Information Technology & Services
• 700 & Above Employee

• Deputy Manager

  • Jan 2022 - Present



IM Digital

• Advertising Services
• 1 - 100 Employee

• Senior Strategic Planner

  • Oct 2019 - Dec 2021

  Campaign and content planning and Content Management Creative supervision TVC, OVC and Photoshoot supervision • Monthly content planning for Bangladesh Edible Oil Limited (Rupchanda, Fortune, Meizan, Veola, Kings Sunflower Oil), Veloce Bicycle, Lifan Motorcycle, Abedin Equipments Ltd, • Plan and execute the successful campaign, “আমার কাছে তেল মানেই রূপচাঁদা”. Three 15 secs OVC for YouTube ads and got 60% rate of full video views • Special song for the Mother’s day during the pandemic situation • Plan and execute the successful campaign, “Hygiene Campaign” during the Covid-19 pandemic situation for BEOL. 8 OVC contents were planned and executed incorporating the USP’s of the brand, targeting the relevant TG • Content planning for a special “Lead Generation” campaign for FG Wilson Generator under Energypac Energy and Power Division” and received a good number of leads which led to FG Wilson to go for regular campaign in the market Show less



TBWA\Benchmark

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2018 - Oct 2019

  Key Account Manager for Standard Chartered Bank, responsible for supervision of creative and strategic inputs for retail banking communication and corporate events and activation • Experience in planning and execution of promotional campaign for retail banking products (credit cards, mortgage etc.) in ATL, BTL and digital medium • Boishakh and Ramadan campaign for 500+ partners, Graduate Account launching, NRB Banking relaunch • Organized local events and activation helping Standard Chartered utilize their global partnership in Bangladesh • Corporate football tournament, soccer camp for children and high profile meet and greet event with former Liverpool FC player • Organized Standard Chartered Belt & Road Relay, promoting the Bank’s association with Belt & Road Initiative • Marathon relay event at Hatirjheel, Dhaka featuring participants and guests from global markets Show less



Dekko Group

• Dhaka, Bangladesh

• Digital Content Manager

  • Dec 2017 - Sep 2018

  Managed company’s digital properties including the websites social media presence, including Facebook, Instagram Managed the branding communications of the brands that I look after- Klubhaus, Izakaya, Dekko group (corporate) Lead the overall marketing team to manage all the marketing activities Achievements: 10k organic Facebook likes for Klubhaus and 3k on Instagram within the 3months of launch 2.6k organic Facebook likes for Izakaya and over 700 likes on Instagram within 20 days of launch Successfully organized Bangladesh’s first ever Live acoustic fashion show on the launching day of Klubhaus in Jamuna Future Park Show less



FCB Bitopi

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jul 2017 - Dec 2017

  Successfully established community engagement through content marketing for Airtel Bangladesh, which resulted to a quick growth with a 35% engagement rate. Also managed the BTL campaigns of Airtel Bangladesh • Airtel Treasure Hunt • Airtel presents Feast on Wheels Successfully established community engagement through content marketing for Airtel Bangladesh, which resulted to a quick growth with a 35% engagement rate. Also managed the BTL campaigns of Airtel Bangladesh • Airtel Treasure Hunt • Airtel presents Feast on Wheels



Cookie Jar

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Key Account Executive

  • Sep 2015 - Jul 2017

  Managed multiple brand’s digital communications Successfully launched www.mytonic.com Bangladesh’s first ever health-based portal “Tonic” of Telenor Developed and executed major Facebook, Instagram, YouTube and web campaigns within budget and scope of online objectivesTracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign Created effective content strategy with high engagement and user retention rate. Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts. Brands: Telenor, HP, Opera, GSK(Sensodyne, Horlicks, Boost), Microsoft Lumia, www.beherenow.com.bd, www.3rdbell.com, Tamim Iqbal official page, Pathao, Meenabazar, Mobimedia, BMW, Grameen Phone bondhu garage project Show less

• Intern

  • Apr 2015 - Aug 2015

  Worked as an Intern. Looked after client as 3rdBell.com and official Facebook page of Tamim Iqbal. Used to do the planning for upcoming campaigns and creative designs.