Experience

Haier Bangladesh Ltd

• Bangladesh
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Dec 2020 - Present

  Task• Created the first accessories marketing plan that included, goals and objectives for the business unit, marketing tactics focused on increasing awareness of the accessories business for current consumers, engagement strategy for new brand fans, and KPIs that measured performance against goals.• Managed and executed integrated marketing strategy that included, creative direction, campaign production and execution, photoshoots, in-store POP, social media, PR, and co-branded campaigns.• Worked Visual Merchandising and Product Line Managers to develop the merchandising strategy for accessories destinations and accessories specific fixtures in Sporting Goods Retailers.• Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.• Develops prospective client lists, promotional activities and awareness programs to create demand for strategic products/programs• Planned and inaugurated 17 new brand showrooms nationwide and 47 Dealer shop Branding in just 12 months• Looking after all kind of online communication (FB, Web site, GDN, Online news portal add, you tube boosting etc)• Looking after Dealer Development, Retail development, Trade marketing, ATL and BTL activity (road show, activation, events).• Manage vendor, all kind of supplier, Brand Promoters for smooth promotional activity.



Rangs Industries Limited

• Bangladesh
• Retail
• 1 - 100 Employee

• Brand and Market Communication Lead

  • May 2019 - Nov 2020



Rancon Electronic Limited

• Manager, Brand and Communication

  • Nov 2016 - Apr 2019

  Achievements• Launched "ASTRA", a new electronic home appliance brand in this industry• Planned and inaugurated 178 Dealer shop Branding in 2018-2019Tasks• Looking after all kind of Brand communication (ATL/BTL/Digital) related activity.• All kind of ATL & BTL agency/vendors handle for the brand.• Looking after Trade marketing, Dealer & Retail development, monitor sales team & Ensuring merchandising materials distribution nationwide from day one.• Creative route finalization along with TVC production with renowned brand ambassador• Produced all kind of product packaging along with product sticker.• Media/press/digital advertisement planning and budget prepared for yearlong campaign.• Select OOH route for new brand, such as Billboards, Airport branding, CNG sticker branding, wall painting, service point branding etc.



"I Creation Limited" (Sister Concern of Impress Group)

• Senior Manager

  • Feb 2016 - Nov 2016

  Looking after client’s events, activation, OOH activity, product launching etc.Manage the clients and share new plan for promotional activity.Prepared campaign planning for potential clients.Ensure nationwide smooth activation events support to the clients.Manage vendor, all kind of supplier, Brand Promoter.Clients: GP, Robi, Nestle, Emami, State Bank of India, Japan Tobacoo, Exim Bank etc Looking after client’s events, activation, OOH activity, product launching etc.Manage the clients and share new plan for promotional activity.Prepared campaign planning for potential clients.Ensure nationwide smooth activation events support to the clients.Manage vendor, all kind of supplier, Brand Promoter.Clients: GP, Robi, Nestle, Emami, State Bank of India, Japan Tobacoo, Exim Bank etc



Jovago

• France
• Real Estate

• Brand Communication and PR Consultant

  • Jul 2016 - Sep 2016

  Looking after Jovago’s events and activation. Planning and execution any kind of Outdoor Branding. Share new plan for promotional activity. Manage vendor, all kind of supplier, Brand Promoter. Manage monthly PR/ article for Jovago (Per months target) Doing Corporate Marketing, Corporate Tie up etcJovago Bangladesh (Wings of Rocket Internet, a global e-commerce business) Looking after Jovago’s events and activation. Planning and execution any kind of Outdoor Branding. Share new plan for promotional activity. Manage vendor, all kind of supplier, Brand Promoter. Manage monthly PR/ article for Jovago (Per months target) Doing Corporate Marketing, Corporate Tie up etcJovago Bangladesh (Wings of Rocket Internet, a global e-commerce business)



Macomm advertising and Creinse Limited

• Sr. Manager, Brand Communication, Group Events & Activation at Macomm advertising & Creinse Limited

  • Jul 2012 - Jan 2016

  Looking after client’s events, activation, OOH activity, product launching etc. Manage the clients and share new plan for promotional activity. Prepared campaign planning for potential clients. Preparing press and media plan and execute accordingly. Looking after TVC Production, RDC, Online marketing etc Maintain good relationship with media personnel for good PR support. Brings MTV program platform in Bangladesh, associated with MTV brand, monitor production team, deals with the sponsor (Airtel), doing activation regarding all MTV related program. Doing all kind of promotional activity (at Dhaka & Chittagong) along with execution in BPL 2012 and 2013. Arrange 1st ever campus related singing competition named “Campus Sound box” association with MTV program platform in Bangladesh. (Ongoing project), sponsor Samsung mobile & Ucash. Doing 2 nos BPL program branding activity round the country. Doing ICC Under 19 world cup branding activity, currently doing trophy tour round the country (Dhaka, Sylhet, Chittagong, Cox’s Bazar etc) ongoing programClients: Panasonic, Samsung Mobile, Lalmai Group, KDS, Straberry Mobile, Ucash, Azinomoto, Al-Arafa Islami Bank, Microsoft, Omera, Perfetti Ven Melle & Sentry security service and Sentry Dairy.



Interspeed Activation Limited

• Manager, Operation

  • Mar 2012 - Jun 2012

  Planning, organizing and executing all kind of Events, product launch, activation. Manage the clients and share new plan for promotional activity, product launching. Clients: SCB, Seven Circle Group, Microsoft, Planning, organizing and executing all kind of Events, product launch, activation. Manage the clients and share new plan for promotional activity, product launching. Clients: SCB, Seven Circle Group, Microsoft,



Robi Axiata Limited

• Bangladesh
• Telecommunications
• 700 & Above Employee

• Manager, Brand & Market Communication

  • Jul 2010 - Feb 2012

  Planning, organizing, implementing and executing all kind of events sponsored by Robi. Planning and executing all kind of Activation, outdoor branding during new campaigns launch nationwide. Prepare yearly events calendar, budget etc. Manage all kind of events, sponsorship and activation related support like: Location select, transportation, artist conformation, accommodation, sound and lighting arrangement, stage production etc. Doing all outdoor related work like billboard’s site selection, negotiation, acquisition, execution, monitoring nationwide from last 5 years. All strategic location branding like- Shopping Complex branding, Theme Park branding, mid island/electric pole signage branding, Launch terminal branding, Highway restaurant branding, CNG station branding also done by singly handle nationwide. Planning and executing Non-lit and Backlit shop signage nationwide as consult with Regional operation team. Branding internal and external items in all our Customer Care Center. Manage all kind of agency include Outdoor vendors, printing agency and creative agency also. Manage creative agencies. Develop all kind of outdoor branding, events and sponsorship’s design with consult with creative agencies.

• Senior Executive, Outdoor & Events

  • Apr 2008 - Jun 2010

  Achievement : Planning and Executing all kind of branding (Outdoor) and Events related work during Re-Branding project in single hand (From Aktel to Robi). Planning, organizing, implementing and executing all kind of events sponsored by Robi. Planning and executing all kind of Activation, outdoor branding during new campaigns launch nationwide. Prepare yearly events calendar, budget etc. Manage all kind of events, sponsorship and activation related support like: Location select, transportation, artist conformation, accommodation, sound and lighting arrangement, stage production etc. Doing all outdoor related work like billboard’s site selection, negotiation, acquisition, execution, monitoring nationwide All strategic location branding like- Shopping Complex branding, Theme Park branding, mid island/electric pole signage branding, Planning and executing Non-lit and Backlit shop signage nationwide as consult with Regional operation team. Branding internal and external items in all our Customer Care Center. Manage all kind of agency include Outdoor vendors, printing agency and creative agency also. Manage creative agencies. Develop all kind of outdoor branding, events and sponsorship’s design with consult with creative agencies.

• Executive, Events & Outdoor Branding

  • Sep 2006 - Mar 2008

  Planning, organizing, implementing and executing all kind of events sponsored by Robi. Planning and executing all kind of Activation, outdoor branding during new campaigns launch nationwide. Prepare yearly events calendar, budget etc. Manage all kind of events, sponsorship and activation related support like: Location select, transportation, artist conformation, accommodation, sound and lighting arrangement, stage production etc. Doing all outdoor related work like billboard’s site selection, negotiation, acquisition, execution, monitoring nationwide. Planning and executing Non-lit and Backlit shop signage nationwide as consult with Regional operation team. Branding internal and external items in all our Customer Care Center.

• Intern

  • Apr 2006 - Aug 2006

  Visit OOH sites nationwide, vendor maintenance