Marketing Specialist

• Aug 2020 - Present

Marketing Specialist

• Jan 2018 - Present

Remotely guiding US-based B2B technology companies on crafting an effective and compelling sales narrative for multiple products to achieve business growth outcomes. This actively involves:- Drafting sales narratives.- Creating sales presentation copy- Go-to-marketing strategy for new product launches- Creating marketing assets (graphics, infographics)- Managing vendors, partners and project deliverables Remotely guiding US-based B2B technology companies on crafting an effective and compelling sales narrative for multiple products to achieve business growth outcomes. This actively involves:- Drafting sales narratives.- Creating sales presentation copy- Go-to-marketing strategy for new product launches- Creating marketing assets (graphics, infographics)- Managing vendors, partners and project deliverables

Project Manager

• Dec 2018 - Dec 2020

Role follows the responsibilities of a Product Marketing Manager:- Coordinating all marketing activities for TPL Maps.- Design, positioning and messaging that attracts and converts prospects and leads.- Writing, designing and developing all core Brand and Marketing assets (documents, guides, presentations, briefs and other sales literature).- Writing, designing and developing all product marketing assets (documents, guides, presentations, briefs and other sales literature).- Ownership of Startup segment sales leads and Pre-Sales role, successfully bringing leads to the BOFU.- Partner with leadership to set Marketing’s annual strategic plan, articulating most critical priorities.- Coordinating CEO level deliverables.- Work across all of TPL Maps products to develop solutions to the organization’s toughest strategic challenges and initiatives.- Improve overall efficiency and effectiveness by applying a rigorous approach to operational processes and marketing activities.- Intra-team coordination – Aligning product, sales and marketing communications teams to better attain results.- Competitive intelligence that gives the team a deep understanding of the market.- Go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold to benefit the brand.- Business and brand strategy development responsibilities, both as a key stakeholder and as a conduit between senior teams.

Advisory Council Member

• May 2018 - Aug 2020

Senior Brand Strategist

• Jun 2016 - Dec 2017

At Catalyst s+f my core responsibilities revolve around the ideation and creation of brand and marketing strategies for multiple clients in the B2B and B2B2C markets. - Strategically design and implement integrated marketing campaigns to drive customer acquisition through email marketing, events and digital.- Formulate and write foundations for multiple brands to go-to-market – Brand essence, identity and architecture.- Formulate and write copy that adheres to brand values and maximizes impact on target audiences.- Design and execute stakeholder workshops, research and strategic messaging for customer acquisition and growth.- Manage multiple client relationships simultaneously and reduce client churn by 25%.- Conduct advanced analysis and segmentation, to formulate personas and subsequently write digital, social and sales copy for maximum engagement.- Manage teams and conduct cross-functional workshops for stakeholder alignment and research.- Conduct qualitative competitive research to develop actionable insights.- Total project management including external partners and vendors to ensure all projects are concluded according to deadlines.

Marketing Coordinator

• Jan 2017 - Sep 2017

- Strategically design and execute marketing to drive registrations for events and sponsored content on email marketing and social media and maintaining above-average engagement rates.- Plan and execute monthly events with engaging content and relevant sponsors. (60-200 Attendees)Successfully negotiate, secure and manage multiple sponsorships for each event.- Design relevant and compelling sales materials, packages and agreements for each vendor, sponsor and partner.- Effectively maintain company website, optimizing content for engagement and managing membership roster.

Teachers Aide

• Jul 2017 - Aug 2017

Provide support to the instructor for one elective module:- Providing resource assistance to students- Assisting with class planning- Providing students with out-of-class and remote guidance- Issuing students with directives for each presentation and assessment- Managing team rosters and schedules Provide support to the instructor for one elective module:- Providing resource assistance to students- Assisting with class planning- Providing students with out-of-class and remote guidance- Issuing students with directives for each presentation and assessment- Managing team rosters and schedules

Assistant Marketing Manager

• Nov 2014 - May 2015

This job has provided valuable experience and insight in the field of marketing management. My responsibilities included:- Performing assessments of current sales portfolios to analyze market trends and highlighting the existing strengths of the company.- Performing market trend assessments to predict probable customer requirements, researching potential products to create a product-market fit.- Performing market research to identify key competitors and assessing a customer management system to create a competitive advantage in the market.- Reviewing company catalogue and updating the product portfolio.- Drafting responses to customer inquiries.

Management Intern

• May 2014 - Sep 2014

This internship involved training and performance in management with regard to the Supply-Chain efforts, Quality Control program and the marketing program at Goldstar Medical Instruments. My responsibilities included:- Performing on-site quality inspections.- Compiling reports with quantified quality analysis and writing recommendations to improve performance at Goldstar Medical Instruments and implementing Total Quality Management (TQM) to prevent future anomalies.- Research in export management practices and subsequently compiling an extensive report on potential methods to improve the export practices at Goldstar Medical Instruments.- Managing export of shipment from packaging and inspection until customs clearance process.- Reviewing marketing practices at Goldstar Medical Instruments and submitting recommendations to improve company practices vis-a-vis customer relationship management.

Legislative Intern

• Nov 2013 - Apr 2014

A highly instructive and hands-on internship that included:- Drafting meeting minutes and participating in each stakeholder meeting.- Proof-reading publications.- In-depth legal research involving analysis of past legislation, social effects and proposed bills.- Reviewing and drafting national legislation in the field of Human Rights, Smuggling, Trafficking, and Labor Laws.- Organizing consultations and presentations with civil society representatives and stakeholders.- Compiling statistics and editing passages for the Commission's annual National Report.