Experience

Moroch

• United States
• Advertising Services
• 200 - 300 Employee

• Brand Strategist

  • Dec 2022 - Present



Newmark

• United States
• Real Estate
• 700 & Above Employee

• Marketing Coordinator

  • May 2022 - Nov 2022



Self-employed

• Freelance Brand Strategist

  • Jul 2021 - May 2022



Unfettered

• United States
• Advertising Services

• Contractor Brand Strategist

  • Oct 2021 - Dec 2021



East River

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Digital Account Manager

  • Aug 2018 - Mar 2019

  • Manage client related expenses as budgeted while meeting client service level commitments • Liaise internally with all internal agency departments (production, web development, media, strategy, etc.) to meet project requirements • Monitoring of the digital advertising campaigns using ad servers and analytic programs • Assistance in strategic development for new businesses Key Clients: • Pakola: Boosted overall page engagement rate by 43% and net Impressions by 54% • Manage client related expenses as budgeted while meeting client service level commitments • Liaise internally with all internal agency departments (production, web development, media, strategy, etc.) to meet project requirements • Monitoring of the digital advertising campaigns using ad servers and analytic programs • Assistance in strategic development for new businesses Key Clients: • Pakola: Boosted overall page engagement rate by 43% and net Impressions by 54%



Orientm McCann Pakistan

• Pakistan
• Advertising Services
• 1 - 100 Employee

• • Jan 2018 - Aug 2018

  Pitch wins: Byco, Roche - AccuChek, Suzuki Digital,

• • Dec 2016 - Jan 2018

  • Assisted in and led the strategic development for new business • Liased with clients to identify specific business problems and pitch ideas for campaign development • Internal and third party research mediation for KFC, Mitchell's, CanOlive and L'oreal • Executed MWG’s strategic tools to identify brand challenges and consumer insights • Initiated a formal creative brief and for providing the ideal strategic output for creative development Pitch Wins: Canolive, Diners, Mitchells, Mastercard, Diamond Mattresses Key Clients:• KFC: Annual Brand Plan for 2018 / launch of the Ramadan Festival campaign• L’Oreal: Product launches : Claymask, Excellence, Magic Retouch, Casting Crème Gloss, Mythic oil and L’Oreal Annual Brand Plan for 2018• Mitchell’s: Jubilee brand image and strategy overhaul and 85 Year Corporate campaign• Suzuki: New Cultus relaunch• Pakistan Oil Mils (POM): Canolive brand key development and research• Diners: Brand relaunch and 2017 Winter campaign• Mastercard: Masterpass-Fonepay launch campaign Show less



Orientm McCann Pakistan

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Intern

  • Jul 2016 - Aug 2016

  Internship in the Strategy and Planning department • Assisted in research development • Assisted in developing creative campaign through research and brainstorming sessions Key Projects: • Mitchell’s condiments and juices competitor and brand market analysis • L’Oreal Excellence Reds Campaign • Maybelline Competitor Analysis Internship in the Strategy and Planning department • Assisted in research development • Assisted in developing creative campaign through research and brainstorming sessions Key Projects: • Mitchell’s condiments and juices competitor and brand market analysis • L’Oreal Excellence Reds Campaign • Maybelline Competitor Analysis



Radio 1 fm 91, Pakistan

• Pakistan

• Producer

  • Oct 2015 - May 2016

  - Produce drive time morning radio show, Morning Chaska - Content management for morning radio show - Packaging of on air sound bites and promo - Manage social media accounts - Produce drive time morning radio show, Morning Chaska - Content management for morning radio show - Packaging of on air sound bites and promo - Manage social media accounts



HTV

• Pakistan
• Health, Wellness & Fitness
• 1 - 100 Employee

• • Jan 2015 - Oct 2015

  - Create content for media website, including managing and editing content submitted by freelance writers- Delegated article topics to freelance writers and coordinated with the same on submission of web articles- Manage English content for Social Media- Copy write and edit previous copy for the Marketing Department of HTV as well as Dr. Ziauddin Hospital

• • Dec 2013 - Jan 2015

  - Created content on Health, Wellness and Lifestyle through research from various online health publications- Copywriting for the Marketing Department of HTV as well as Dr. Ziauddin Hospital