Experience

Joyland Ltd.

• Pakistan
• Entertainment Providers
• 100 - 200 Employee

• Head Of Marketing

  • Apr 2022 - Present



Aspire Group of Colleges

• Pakistan
• Education Administration Programs
• 300 - 400 Employee

• Group Head of Brand Marketing

  • Apr 2018 - Mar 2022

  • Develops and manages the College’s brand and creative strategy, establishing standards to protect them and overseeing their implementation in all of the College’s mass communications. • Serves as the primary custodian of marketing projects processed through the department, which includes: coordinating all aspects affecting the final product, monitoring project budgets, assuring congruence with overall College plans and objectives, advising on project options that can influence effectiveness and performing other related activities. • Creates strategic plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues. • Represents the College at state, regional and national meetings related to areas of marketing, media, and public relations as directed. • Managing and executing marketing and communications plans for new and existing online, on-campus degree • Implement a lead generation strategy for programs with a strong focus on digital and social media strategies; creating dynamic web, social media, and email content in support of Aspire’s programs; and supporting interactive media projects such as webinars and videos. • Tracking, measuring, and analyzing initiatives to report on media ROI. • Creating original content using a wide variety of marketing and advertising tactics and channels — including blogs, digital and traditional ads, emails, landing pages, print media, social media content, text messages, videos, Tv advertising and website content — to meet goals. Show less



Crescent Bahuman Ltd. - Stoneage Jeas Co.

• Head of Marketing

  • Sep 2013 - Feb 2018

  • Develop and execute annual comprehensive Marketing plan. • Plan & oversee digital marketing of all three brands. • Managing digital marketing brand campaigns including creative, website refreshes and microsite development. • Creating engaging social media strategies and execution plans that cultivated audiences, increase web presence and enhanced brand awareness. • Handling day-to-day Search Engine Marketing (SEM) • Drove traffic, engagement and conversions though integrated digital marketing strategy that includes SEO, PPC, remarketing, email marketing, social advertising and the use of marketing automation technology. • Taking care of Yearly and quarterly budgets and creating strategy to reach those goals. • Directed and transformed overall strategy, market intelligence, and research as well as customer-centric activities that contributed to company growth of 6% annually. • Prepare annual budgets and ensure necessary compliance. • Develop, implement and get firm grip on marketing activities calendar. • Extend organization’s image through focused PR activities. • Enhance brand recognition through various activities e.g. Loyalty card program and gift cards etc. • Work out different media strategies in order to promote brand and to reach out for target audience. • Conduct market research (Footfall, trends etc.) • Analyse potential strategic partner relationships for brand. • Analyse response rates, traffic patterns and ROI. • Work closely with selected digital, architectural, outdoor media, print, creative & PR agencies. • Develop a close liaison with all departments in implementing campaigns, promotions and ideas. • Make sure all the designs of outlets (architectural design, costing and store development) are up to mark. • Involve and finalize visual merchandising of outlets. • Plan and execute campaign shoot, look book shoot, product shoot and post production. Show less



Crescent Bahuman Ltd.

• Pakistan
• Textile Manufacturing
• 700 & Above Employee

• Brand Manager

  • Nov 2013 - Apr 2016

  1. Develop and execute annual comprehensive Marketing plan. This includes whole year activities to meet agreed objectives. 2. Prepare annual budgets and ensure necessary compliance. 3. Chalk out a complete schedule of Marketing activities in line with annual budget. 4. Develop, implement and get firm grip on Marketing activities calendar. 5. Extend organization’s image through focused PR activities. 6. Enhance brand recognition through various activities e.g. Loyalty card program and gift cards etc. 7. Work out different media strategies in order to promote brand and to reach out for target audience. 8. Enhance team learning through providing challenging opportunities. 9. Conduct market research (Footfall, trends etc.) regularly in order to identify market requirements for current and future products. 10. Analyze potential strategic partner relationships for brand. 11. Analyze response rates, traffic patterns and ROI on regular basis. 12. Provide periodical performance reviews to management team and recommendations for improvements. 13. Work closely with selected architectural, outdoor media, print, creative, digital & PR agencies. 14. Identify and select vendors to carry out various Marketing jobs. 15. Manage all aspects of production, receipt and distribution of Marketing department. 16. Maintain extended liaison with Retail department in order to ensure that sales are on right track. 17. Develop a close liaison with all departments in implementing campaigns, promotions and ideas. 18. Make sure all the designs of outlets (architectural design, costing and store development) are up to mark. 19. Suggest product pricing. 20. Involve and finalize visual merchandizing of outlets. 21. Manage all the events and exhibitions regarding STONEAGE. 22. Plan and execute campaign shoot, product shoot and post production. Show less



Lock n Lock

• Brand Manager

  • Jan 2010 - Oct 2013

  - Accomplish Business Development Opportunities by researching and developing market opportunities determined marketing objectives and prepared annual budgets. - Oversee the implementation of our existing marketing strategy, which includes activities. - Supervise Outlet sales, marketing and sales staff along with Media Planning as per the budget. - Plan marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan. - Develop marketing reports to be presented at the meeting of top management. - Lead the marketing programs for branding and lead generation. - Coordinating with marketing officers to ensure proper marketing activities are being implemented. - Responsible for getting marketing collateral's, advertisements developed to help the company meet its target. - Single handedly run various marketing campaigns & Dealing with print, online and television media. - Ensuring successful participation in national and international tradeshows, exhibitions & organizing other events like conferences, seminars etc. - Developing systems and procedures to ensure that the leads generated are optimally utilized. - Manage team of marketing executives & Develop training programs the marketing team. - Developing growth targets, brand strategies and business objectives for the brands that align with global business plan. Achievements: - Creatively initiated and planned marketing for the brand Lock n Lock through ATL and BTL activities. - Progressively heightened awareness of the brand Meena Bazar through social media strategies (like on Facebook our fans are more then 120,000) - Increased revenue by 13% for the year 2012 by taking marketing initiatives like Branding Delivery trucks, Mascots in Shopping malls, Free gifts campaign with Alfalah card etc. Show less



Mausummery

• Project Manager

  • May 2011 - Sep 2011

  Launch 26 Franchise in 3 months Marketing of Franchise Program Franchise Management Stock Control of Franchise Launch 26 Franchise in 3 months Marketing of Franchise Program Franchise Management Stock Control of Franchise



Paper Magazine

• Manager Marketing and PR

  • Feb 2008 - Feb 2010

  - Oversaw pricing strategies and advertising with ATL & BTL activities. - Developed excellent relationships with key accounts which established trust and rapport, and allowed us to rebuild former relationships as well as establish a new, lucrative client base. - Instituted a series of new marketing programs that improved brand image, developed new clients and revamped sales and distribution target to specific areas. - Assisted in publicizing assigned initiatives, including brand programs, product launches and advertising. - Created PR plan to reflect Paper Magazine's position as market-leader. - Identified new clients regularly by using resources such as business directories, followed up leads from existing clients, met people through voluntary organizations and clubs, Fashion shows and conferences. - Kept up to date information about product innovations, competitors and market conditions and adjusted sales strategies accordingly. - Inspected the administration of PAPER magazine, over saw payroll, Taxes and all accounting. - Consistently exceeded sales objectives. - Lead weekly meeting with 6 employees, identifying any issues and problems &proactively took steps to resolve them. - Trained, motivated and mentored staff to continuously improve performance. Achievements: - From year 2009 to 2010 doubled the revenue within 1 year by launching the magazine from scratch with Samina Khan. - Pioneered ipad application by the name PAPER MAGAZINE on itunes, which is one of the market leading and only fashion magazine on ipad so far. - Launched blog by the name of paper style (www.styleonpaper.com). Show less