Ecommerce Manager

• Apr 2022 - Present

Digital Marketing Specialist

• Aug 2020 - Mar 2022

Nexus group of companies which includes – Nexus Insurance Brokers, Nexus Mortgage brokers and Nexus Financial Service is the largest Insurance and financial advisory business in the GCC. I Joined Nexus for digitalization in marketing and current processes. I’m managing end-to-end digital, web and graphic designing for Nexus group. • Manage all online marketing campaigns including SEM, Social media marketing, Email Marketing, lead generation, landing page development, retargeting and automation. • Manage digital budgets and improve performances of paid search advertising and organic search traffic. • Designs, builds & maintains cooperate websites and conversion friendly landing pages. • Determine and manage analytics tools, to track results and provide full funnel analysis and align investment decisions with performances. • Customer data collection through digital forms. • Identify & evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, display & search advertising. • Building audience through pixels and tags for retargeting. • Mapping and designing of customer’s digital journey from inception to completion. • Plan and forecast the P&L for paid digital channels. • Marketing data analysis and reporting on a weekly and monthly basis. ROI reports and analysis. • Analyzing reports to reduce cost-per-click and cost-per-conversion. • Design promotional materials. • UI/UX of internal reporting dashboards. • Designing paid social media content. • Construct and adapt Lead Management in Hubspot. • Designing internal/extremal communication emails, newsletters, flyers & presentations. • Managing Google platforms, such as Google Analytics, Search Console, My Business, and Google Tag Manager. Show less

Digital Marketing Executive

• Sep 2017 - Aug 2020

- Over all planning & execution of Google SEM, Display Advertising, YouTube Ads, Facebook Ads, LinkedIn ads and Snapchat ads. - Measuring and reporting on the performance of all digital marketing campaigns - Drive website traffic and acquire leads to clients through various social media channels. - Build a social media marketing strategy and execute it through competitive and audience research - Involved in coordinating projects from inception and completion - Keeping in close contact with the key project members and decision-makers - Track and report progress - Update documentation - Following guidelines and protocol to ensure satisfaction and the company’s standard on all the steps of the project - Design websites/landing pages to ensure lead conversions. Show less

Digital Marketing Executive

• Oct 2015 - Nov 2017

Responsible for Managing and implementation of FAR WAY Group's Digital and traditional marketing activities. Digital Marketing: - Developing and managing online marketing campaigns- Handle company’s complete Internal & External communication on Website/Social Media/Digital/Email/SMS/Newsletters/POS etc.(Facebook, Instagram, Google Ads, GDN, Bing Ads, Twitter, YouTube, LinkedIn, WhatsApp )- Management of companies Stand in trade events globally (Gulfood 2015, Beauty World 2015, FHC China 2016, Anuga 2017)- Managing Traditional Marketing strategies and implementation.- Devising strategies to drive online traffic to the company website - Presence on top e-commerce websites- Overseeing the social media strategy and presence for the company - Managing online brand and product campaigns to raise brand awareness- Review new technologies and keep the company at the forefront of developments in e-marketing- Enhance the website to increase traffic - Emails Marketing / Newsletter/ Offers. - Vendor Management- Brand Awareness- Responsible for print production - Customer Database management- Handling end to end marketing strategies for Restaurant under FAR WAY GroupWeb Management:- Designing and Developing FAR WAY Group domains.- Hosting website on servers along with email management.- Perform routine website maintenance and speed optimization- Uploading content on all websites- Data Collection- Database managementGraphic Designing:- Translate marketing and brand strategies into comps that render beautifully in print and digital- Create promotional displays, packaging, and marketing brochures- Set page layout or composition / Social Media artwork designing - Email newsletter / Webpages / landing Pages- brochure / Flyers / Packaging Design- Product Packaging designing Show less

Web and Graphic Designer

• May 2015 - Oct 2015

- Translate marketing and brand strategies into comps that render beautifully in print and digital- Social media graphic assets designing- Create promotional displays, packaging, and marketing brochures- Internal/External Communication- Set page layout or composition / Social Media artwork designing - Email newsletter / Webpages / landing Pages- brochure / Flyers / Packaging Design

Web and Graphic Designer

• Sep 2012 - Apr 2015

Managing clients for wi-tribe Pakistan from typesetting through to design, print and production. Briefing and advising them with regard to design style, format, print production and timescales. Developing concepts, graphics and layouts for product illustrations, company logos, and websites. Responsible for design and user experience of wi-tribe Pakistan's social media/digital assets, and email communication (internal and external). Prime Focus: Graphic Design , Web Design / Development, WordPress Development Maintenance of wi-tribe Pakistan's official website. www.wi-tribe.pk Show less

Web Designer/Developer

• Jan 2011 - Aug 2012

I worked as a WEB developer for travel based dynamic websites using MySQL, JQuery from September 2011 to September 2012. Major Tasks: • To designs and develop websites. • HTML/CSS. • Implementing PHP and SQL Queries. • Implementations of SEO on web. I worked as a WEB developer for travel based dynamic websites using MySQL, JQuery from September 2011 to September 2012. Major Tasks: • To designs and develop websites. • HTML/CSS. • Implementing PHP and SQL Queries. • Implementations of SEO on web.