Program Development Manager

• 2015 - Present

* Responsible for day to day client relationships and account growth of Fuel Rewards coalition partners including major national brands.* Responsible for client technical integration, marketing strategy, consumer experience, reporting and program tracking.* Work cross functionally with internal teams on Marketing, Tech Development, Finance, Legal and Insights on client projects.* Forecast, evaluate, and report on relevant marketing initiatives to drive program growth.* Collaborate with clients on the design/experience (both creative and technical), promotional positioning, channel marketing (including targeting) and frequency to drive member acquisition into the Fuel Rewards program.* Track program performance and customer engagement for each client.* Provide monthly forecasting data for each account. Show less

Implementation Manager

• 2013 - 2015

* Responsible for implementing client technical integration, marketing strategy, consumer experience, reporting and program tracking* Ensure that the agreed implementation schedules and guidelines are followed and enforced* Work cross-functionally with internal team members on all aspects of implementing a project to ensure customer needs are met while meeting internal objectives * Document all program details and processes related to assigned implementation project * Provide high-level updates on projects to senior and executive management teams* Communicate with team members the business requirement of new participants and define the details of each team member roles in project* Serve as the client's single point of contact for the duration of each implementation Show less

Senior Program Manager

• Feb 2021 - Mar 2021

Sr. Marketing Specialist

• Jan 2009 - Mar 2013

* Developed new company website using WordPress, open source Content Management System. * Maintains all Content Management for company website. * Responsible for managing company's social media presence. * Responsible for quarterly newsletters and marketing brochures. * Responsible for all press releases and distribution. * Plans and executes all conference/trade show events logistics. * Leads all project management activities with assigned clients and development team. * Prepares and reviews project deliverables with development team prior to client meetings. * Manages all day-to-day operational aspects of assigned projects. * Conduct bi-weekly meeting with clients and development team to ensure all deliverable timelines are being met or recommend modifications to enhance effectiveness of the project. * Build credibility, establish rapport, and maintains open communication with clients. Show less

Ecommerce Buyer

• Jan 2008 - Jan 2009

*Executed the merchandise strategy and evaluated Internet productivity for the children’s division on jcp.com.* Monitored and reviewed the site in conjunction with utilizing various reports to locate site errors, opportunities to adjust pricing, and optimize customer experience to increase sales and inventory turn.* Implemented the marketing strategy on jcp.com through appropriate container usage and collaboration with themarketing and creative teams to ensure enterprise message was represented online.* Reviewed and monitored industry and competitor Internet strategies to identify best practices.* Ensured daily maintenance of children’s divisional product presentation on jcp.com.* Reviewed relevant copy and images for compliance with company standards.* Suggested and executed adjustments to business rules weighting system to feature selected brands and increasevisibility, sales and conversion.* Requested and approved landing pages and coordinated population of containers and landing pages.* Made recommendations for site improvements, including merchandise assortments, and shared with appropriatemerchandising team members.* Facilitated discussions with merchant team to develop seasonal plans and determine internet divisional priorities. Show less

Associate Children’s Buyer

• Jan 2005 - Jan 2008

* Created seasonal assortment plans for children’s catalog and practiced exception-based management, identifying issues and recommending solutions to buyer.* Reviewed sales performance and made appropriate recommendations to adjust sales plans.* Coordinated page layouts, provided product specifications and advertising promotions with advertising team.* Reviewed inventory buys, positions and issues with inventory planning department.* Worked closely with suppliers to ensure sample procurement timing requirements were met.* Shopped competitors in assigned merchandising line and shared findings with team members.* Lead weekly team meetings to discuss merchandise strategies and formed best inventory utilization plans/sales updates with inventory planning department.* Successfully launched the new American Living product line by Ralph Lauren for Children’s internet and catalog.* Worked with Ralph Lauren’s merchandise team to build American Living assortment plan for assigned area.* Won Chairman's Award* Served as coach/trainer for new merchandise apprentices.* Increased net sales and selling profit for the Children’s catalog by reviewing assortment, identifying and eliminating unproductive items, and replacing with productive items at high markup. Show less

Retail Project Manager

• Jan 2002 - Jan 2005

* Prepared catalog page reviews for the Divisional Vice President and his management team to review for assigned departments.* Monitored catalog performance variables for each department including omissions, returns and markups.* Maintained and reviewed catalog merchandise budget planning system for all departments in division.* Prepared and managed post-season analysis, seasonal planning and pricing reviews. * *Collaborated with advertising co-op department and catalog buyers to track and manage advertising co-op funds.* Reconciled divisional merchandise budgets against inventory purchases to ensure departments met budgetary constraints.* Helped prepare semi-annual business review presentations and annual supplier summit meetings. Show less

Assistant Buyer

• Jan 1999 - Jan 2002

* Planned, purchased, and merchandised assigned lines* Developed catalog assortments, met sample procurement and catalog-timing requirements, and estimated merchandise process and delivery.* Prepared studies and reports: pricing, competitive information, historical analysis, retail trends and customer information.* Created merchandising strategies for assigned catalog lines to achieve sales and profits success.* Coordinated with catalog style director and advertising groups to ensure catalogs in assigned lines had proper presentation and layouts.* Participated in quality control reviews and returns-reduction meetings. * Conducted numerous critical meetings and maintained positive working relationships with suppliers.* Served on associate of the month nomination committee for catalog department. Show less

Inventory Analyst

• Jan 1996 - Jan 1999

* Planned and controlled catalog inventory for six regional distribution centers.* Analyzed and forecasted consumer demands.* Developed strong pre-season initial merchandise commitment plans by item and SKU by utilizing historical data.* Executed merchandising activities, including placing merchandise orders and monitoring/tracking on-orders.* Worked closely with suppliers on production schedules based on customer demand trends.* Generated demand curves by utilizing computer database systems to extract and manage sales history.* Utilized liquidation teams to move surplus and communicated with suppliers, distribution centers personnel and buying units.* Served on catalog inventory analyst interview panel. Show less

In Store Senior Merchandise Manager

• Jan 1993 - Jan 1996

* Coordinated and maintained all merchandising functions for $2,000,000 department in store, implementing purchasing practices in accordance with sales projections.* Coordinated department advertising and promotions while providing selling leadership by successfully facilitating multiple training programs.* Hired, trained and coached/appraised staff for assigned department.* Initiated markdowns within established guidelines.* Won competitive monthly sales contests regularly.