Sheila Hansen

Senior Marketing Automation Specialist at Visiopharm
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Contact Information
us****@****om
(386) 825-5501
Location
Denmark, DK
Languages
  • English Native or bilingual proficiency
  • Chinese Limited working proficiency
  • Danish Limited working proficiency
Skills

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Credentials

  • Mapp Acquire Certification Exam - Advanced Level
    Mapp Digital
    Jun, 2021
    - Nov, 2024
  • Mapp Acquire Certification Exam - Basic Level
    Mapp Digital
    Jun, 2021
    - Nov, 2024
  • Mapp Engage Certification Exam - Advanced Level
    Mapp Digital
    Jun, 2021
    - Nov, 2024
  • Mapp Engage Certification Exam - Basic Level
    Mapp Digital
    Jun, 2021
    - Nov, 2024
  • Mapp Intelligence Certification Exam - Basic Level
    Mapp Digital
    Jun, 2021
    - Nov, 2024
  • MB-220 Microsoft Dynamics 365 Marketing
    Microsoft
    Feb, 2021
    - Nov, 2024
  • Salesforce Certified Pardot Specialist
    Salesforce
    Sep, 2020
    - Nov, 2024
  • Salesforce Certified Marketing Cloud Consultant
    Salesforce
    Dec, 2018
    - Nov, 2024
  • Salesforce Certified Marketing Cloud Email Specialist
    Salesforce
    Oct, 2018
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Aug, 2023
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    Jun, 2022
    - Nov, 2024
  • Digital Marketing
    HubSpot Academy
    Aug, 2023
    - Nov, 2024
  • HubSpot Marketing Software
    HubSpot Academy
    Jul, 2022
    - Nov, 2024

Experience

  • Visiopharm
    • Denmark
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Marketing Automation Specialist
      • Aug 2022 - Present

      As the HubSpot Expert/Owner at Visiopharm, I:• design and manage simple and complex marketing workflows• establish and promote best practices for using HubSpot, including developing guidelines and documentation to ensure consistent and effective use of the platform.• ensure marketing automation processes complies with GDPR and other data privacy regulations to maintain the security and integrity of customer data.• assist in the integration of HubSpot with Dynamics 365 CRM and the sales execution platform, Outreach, to achieve data consistency and facilitate smooth data flow and alignment between the marketing and sales teams.• provide support and assistance to other employees at Visiopharm who use HubSpot. Answering questions, troubleshooting issues, and providing guidance to ensure they can effectively use the platform.• co-manage the relationship with HubSpot as a vendor, including licensing, support, and updates.In marketing automation strategy, I:• set up, run, and manage marketing campaigns and automated workflows in HubSpot for new customer acquisition, nurturing, and lead scoring• work closely with the Marketing, Sales, Customer Success and Academy & Training teams to develop strategies and workflows that leverage HubSpot's capabilities.In email marketing, I:• manage end-to-end email marketing campaigns• build and execute well designed emails, landing pages and forms.• personalise communication through segmentation, dynamic content, behavioural triggers.• A/B split test subject lines, content, and CTAs• delivery• track key metrics (open rates, clickthrough rates, click-to-open rates, bounce rates, subscribe/unsubscribe rates)• provide actionable insights to the marketing team for continuous improvement.In analytics and reporting, I:• track, measure, and report on the campaign performance through detailed reports and dashboards of key metrics in HubSpot. Show less

    • Marketing Automation Specialist
      • Nov 2021 - Jul 2022

      • Setting up, running, and managing marketing campaigns in HubSpot for new customer acquisition, nurturing and lead scoring• Managing event campaigns pre, during, and post event in HubSpot• Support the delivery of our email marketing programme in HubSpot• Understanding and mapping user journeys to support management of workflows in HubSpot• Managing audience segmentation strategy in HubSpot• Building and executing well designed landing pages in HubSpot• Managing structure for collecting and maintaining permissions in HubSpot (GDPR)• Tracking, measuring, and reporting on the campaign performance in HubSpot• Assisting with copy for landing pages, emails and marketing assets in HubSpot and WordPress• Working with the Sales team to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement and to identify new market opportunities and trends Show less

  • Ambition
    • Copenhagen, Capital Region, Denmark
    • Senior Marketing Automation Specialist
      • Dec 2020 - Oct 2021

      • Driving the development and optimisation of automation workflows to support sales productivity and marketing processes (e.g. set up full nurture flows, customer life cycle flows, data harvesting flows) • Executing one-to-one programs in the client's campaign management solution (Oracle Eloqua, Pardot, Mapp, Salesforce Marketing Cloud, Agillic). • Implementing email campaigns, forms, responsive emails, landing pages and templates using HTML and CSS with close collaboration with content producers in the creative and marketing teams. • Building and customising segments to target contacts based on subscription status, interests and preferences, demographics, and engagement. • Tracking and reporting on campaign and email statistics including opens, click throughs, form submissions, etc. • Creating and enforcing governance process around marketing automation, including defining and setting user roles. • Supporting and advising clients in the use of their campaign management solution Show less

  • Nordlid
    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Automation Specialist / CRM Consultant
      • Jan 2017 - Nov 2020

      • Driving the development and optimisation of automation workflows to support sales productivity and marketing processes (e.g. set up full nurture flows, customer life cycle flows, data harvesting flows) • Executing one-to-one programs in the client's campaign management solution (Oracle Eloqua). • Implementing email campaigns, forms, responsive emails, landing pages and templates using HTML and CSS with close collaboration with content producers in the creative and marketing teams. • Building and customising segments to target contacts based on subscription status, interests and preferences, demographics, and engagement. • Tracking and reporting on campaign and email statistics including opens, click throughs, form submissions, etc. • Creating and enforcing governance process around marketing automation, including defining and setting user roles. • Supporting and advising clients in the use of their campaign management solution (Oracle Eloqua). • Conducting SmartStart and training sessions with colleagues and clients. Show less

  • Increase
    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • Campaign / Marketing Automation Specialist
      • Nov 2015 - Dec 2016

      • Driving the development and optimisation of automation workflows to support sales productivity and marketing processes (e.g. set up full nurture flows, customer life cycle flows, data harvesting flows) • Executing one-to-one programs in the client's campaign management solution (Oracle Eloqua). • Implementing email campaigns, forms, responsive emails, landing pages and templates using HTML and CSS with close collaboration with content producers in the creative and marketing teams. • Building and customising segments to target contacts based on subscription status, interests and preferences, demographics, and engagement. • Tracking and reporting on campaign and email statistics including opens, click throughs, form submissions, etc. • Creating and enforcing governance process around marketing automation, including defining and setting user roles. • Supporting and advising clients in the use of their campaign management solution (Oracle Eloqua). • Conducting SmartStart and training sessions with colleagues and clients. Show less

  • Cocomedia
    • Copenhagen Area, Denmark
    • Freelance Graphic Designer
      • Apr 2013 - Jan 2014

      Designing and other creative work: - Business cards - Promotional pamphlets - Gift vouchers - Posters - Banners - T-shirts - CV's - Kickstarter videos - Music videos See portfolio: http://cocomedia.dk/ Designing and other creative work: - Business cards - Promotional pamphlets - Gift vouchers - Posters - Banners - T-shirts - CV's - Kickstarter videos - Music videos See portfolio: http://cocomedia.dk/

  • Kanal TV Christianshavn by Research Gruppen
    • Copenhagen Area, Denmark
    • Video producer / Video editor / Videographer (intern)
      • Sep 2011 - Nov 2011

      • Production of short documentary films of people and interesting businesses in Christianshavn for the web. • Video editing. • Web design and content development. • Production of short documentary films of people and interesting businesses in Christianshavn for the web. • Video editing. • Web design and content development.

  • Our Agent of Scandinavia
    • Project and Sales Manager
      • Feb 2009 - Jan 2010

      • Developing sales and marketing strategies for promoting Scandinavia and the Nordic countries to Asia (Taiwan, Thailand, Singapore, India) and Europe. • Communicating with various sales agents in the provision of information and building of business relationships. • Negotiation of contracts with various suppliers (hotels, restaurants, coach companies, tourist attractions, etc). • Development of digital online content and newsletters. • Developing sales and marketing strategies for promoting Scandinavia and the Nordic countries to Asia (Taiwan, Thailand, Singapore, India) and Europe. • Communicating with various sales agents in the provision of information and building of business relationships. • Negotiation of contracts with various suppliers (hotels, restaurants, coach companies, tourist attractions, etc). • Development of digital online content and newsletters.

  • GTA
    • United Kingdom
    • Travel Arrangements
    • 700 & Above Employee
    • Overnight Cruise Department Leader
      • Apr 1999 - 2008

      • Responsible for making bookings and contracting with related overnight cruise suppliers. • Negotiation and contracting with cruise suppliers. • Training and leading of department staff. • Communicating between suppliers and international sales offices. • Responsible for making bookings and contracting with related overnight cruise suppliers. • Negotiation and contracting with cruise suppliers. • Training and leading of department staff. • Communicating between suppliers and international sales offices.

  • GTA
    • United Kingdom
    • Travel Arrangements
    • 700 & Above Employee
    • Person in charge for Local Transportation + Long Distance Coaches
      • Apr 1998 - Sep 1998

      • Booking of tourist coaches for tourist groups. • Coordinating between coach companies within Scandinavia and the internal operations and sales department. • Booking of tourist coaches for tourist groups. • Coordinating between coach companies within Scandinavia and the internal operations and sales department.

  • GTA
    • United Kingdom
    • Travel Arrangements
    • 700 & Above Employee
    • Tour Operator + Coordinator
      • May 1997 - Sep 1997

      Operational tasks: • Checking of itineraries. • Booking of services. • Problem solving and handling of complaints. • Coordinating with tour leaders and being their contact person when they arrive with their tour groups. • Writing of tour reports. Operational tasks: • Checking of itineraries. • Booking of services. • Problem solving and handling of complaints. • Coordinating with tour leaders and being their contact person when they arrive with their tour groups. • Writing of tour reports.

Education

  • Aalborg Universitet
    Master's degree / Cand. Scient. Techn, Operations and Innovations Management, specialising in Media Management
    2012 - 2015
  • IT-Universitetet i København
    Guest student, Various
    2013 - 2013
  • Copenhagen School of Design and Technology (KEA)
    Completed 1 semester out of 3 semesters (Professional Bachelor degree), e-Concept Development
    2012 - 2012
  • Guangdong University of Finance & Economics
    Undergraduate degree, Management and Design
    2002 - 2006

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