Junior Product Manager

• Sep 2022 - Present

Founder's Associate

• Feb 2022 - Jun 2022

Worked directly with the Founder-CEO and Head of Product on various projects for Alan. # Alan Community and Universe ● Building comprehensive research on crafting communities and how they work. ● Identifying member pain points and building community and gamification mechanisms for Alan Community from scratch. ● Building prototypes(Figma) for Alan community to test the product features with members. # Product planning ● Owning product planning audit & improving the product development process. ● Owning product planning communication. ● Solving product planning process problems. Operations # Other Projects ● Meeting preps for CEO, owning Alan Shop on Shopify. ● Various business explorations on health & wellness topics. Show less

Product Consultant

• Sep 2021 - Dec 2021

Growth Product Manager

• Jan 2019 - May 2020

Responsibilities: Leveraging product, brand & marketing efforts, led the startup from 300,000 INR (3000 GBP) to 4.5 Million INR/Quarter (45000 GBP) in revenue during my tenure. Achievements: 1. Brand Management - Crafted Positioning, brand communication, brand development strategies, operational structure, monthly OKRs and team management. 2. Marketing Channels - Strategized and implemented SEO, SEM and SMM tactics leading to a 50% month on month growth in organic traffic, social media following and lead generation. 3. Influencer Network - Built an Influencer network of 120+ fitness & nutrition coaches and bloggers leading to a 45% increase in lead conversion and customer retention. 4. Experiential Marketing & Collaborations - Crafted experiential marketing campaigns and brand collaborations with gyms & co-working office spaces, leading to a 200% increase in sales & revenue. 5. Tech Integration & App development - Automating the connected strategies to develop a better experience for customer. It led to increase in referral rate by 70%. 6. P&L - Created OKRS, feedback mechanisms and P&L data sheets to monitor efforts and value. Lead the startup from 100,000 INR to 10 Million INR in revenue in less than an year. Show less

Associate Project Manager

• Dec 2017 - May 2018

Growisto is a Digital Marketing firm, its offerings include Ad-campaign management, SEO services ( Off-page and On-page), Landing page optimization, Structured data, competition analysis and content management. Responsibilities: SEO (Backlinking) | Project Management | Client Communication | OKR | Team Management Achievements: 1. Backlinking : -Responsible for building a premium backlinking profile for the clientele. Backlinking responsibilities included guest blogging, blog posting, forum posting, social bookmarking, business listing etc. -I worked with a team to achieve 80+ premium backlinks on 70+ DA websites every month. 2. Project Management & Communication : - Responsible for setting OKRs and monthly goals. - Responsible for developing a backlinking strategy as per client requirements. - Responsible for Project Management of 3-4 projects on a monthly basis. Show less

Co-Founder

• Aug 2016 - Dec 2017

Company Description : A product design startup where we make minimalistic furniture as per customer requirements. Responsibilities: Brand Strategy | Marketing Channels | Experiential Marketing | Startup Marketing | Startup Growth Retail Strategy | Retail Sales | B2B Sales | App Development & Marketing | Achievements : 1. Retail Strategy and Sales - A rapid expansion sales strategy enabling Ensemble to collaborate with Retailers, converting the retail outlets into Ensemble experience studio pushing all the sales through Ensemble Retailer App. - Built a network of 20 retail collaborators in chennai, surat and bhuvaneshwar. - Retailer network led to a 120% growth in sales. 2. Marketing ENSEMBLE Retailer App - The Retail strategy also comprised of a provision entitling retailers to sign other retailers with ENSEMBLE's consent. It served as a two-tier offline affiliate marketing strategy. 3. Makeshift Experience Studio | Strategy & Marketing - Organized Makeshift Experience studios for promotion and sales of the Flagship product "INFINITY BED" for the fast moving generation by analyzing the target audience geographically in Chennai. - The strategy led to sales of 300+ products in 2 months of inception. Show less

Co-Founder | Campaigner | Marketing Head

• Jan 2015 - Jul 2016

Company Description: A social business venture aimed at providing a platform for providing consultancy for socio-economic problems at collegiate level. Responsibilities: Brand Strategy | Marketing Channels | Experiential Marketing | Startup Marketing | Startup Growth Brand Campaigns | Integrated Marketing Campaigns | Brand Partnerships | CAMPAIGNS: SOCIOVIST : Face Of Change (Marketing Campaign) - Organized and managed SOCIOVIST , a competition for finding the face of change. An online polling platform in which participants canvass votes based on their opinions on the social norms. It was organized to encourage people towards social causes. - It saw participation of 1200+ voters and engagement of 16 participants. Cognizance Social Drive (Marketing Campaign) - A promotional event for MIZARAN & SOCIOVIST. Organized MizTalks where notable alumni and eminent club heads spoke about ragging and other issues faced by students. - Organised a photoshoot in Collaboration with SRM Fashion Club for promoting social awareness. - The drive led to 10k+ digital impressions with zero marketing spend. MIZWONDER (Marketing Campaign) - One of the functionalities of MIZARAN Platform aimed at encouraging people to take up initiative towards a cleaner and greener society. The first MIZWONDER event was organized in Baribrahmna,Jammu. - People took photos of a grubby park and posted on the platform inviting people for the clean drive. - - The event was inaugurated and attended by the Industrial Minister of J&K. - The event was a grand success as more than 200 people participated and was covered in 3 Newspapers. Show less