Experience

M.M. Ispahani Limited

• Bangladesh
• Food & Beverages
• 200 - 300 Employee

• Manager, Trade Marketing

  • Jul 2021 - Present

  Leading a field team of 25 Trade Marketing executives nationwide for achieving organizational goals.

• Deputy Manager, Trade Marketing

  • Jun 2017 - Jul 2021

  Planning, Launching, Monitoring & Evaluating promotional and communication campaign (BTL) nationwide. Leading a Trade Marketing Team nationwide and derive results from outdoor brandings, events and activation. Devise strategy to penetrate more in general trade, groceries, high-value shops and modern trade retailers (super shops, chain shops, e-commerce and institutions etc.). Develop plan to enhance in-store general merchandising and POSM visibility. Ensure outdoor brandings (Shop signboards, Hot tea stalls, Prestigious outlets branding, Sales vehicles branding). Develop trade marketing strategy aligned with the brand marketing strategy while focusing on Distribution, Display, Promotion and Price. Work closely with sales and brand team to ensure trade marketing strategies are aligned with sales objectives and revenue targets. Ensure market research activities in order to keep abreast of changing demographics and other relevant issues to stay with customers and consumers.Spearhead in sales analysis, key account management, experience marketing activities. Assist in new product planning, extension and developing existing range. Make frequent tours to understand and analyze market situation and report to departmental head. Show less



KAZI FARMS LIMITED

• Bangladesh
• 100 - 200 Employee

• Deputy Manager, Key Accounts

  • May 2016 - May 2017

  Ensure development and maintenance of strong customer relationship management (CRM) with all existing & potential key accounts. Manage account loyalty through in-depth understanding of key accounts business requirements. Ensure key accounts sales targets are always achieved. Identify new sales opportunities within existing accounts and retain the client-account manager relationship through up selling & cross selling. Ensure development and maintenance of strong customer relationship management (CRM) with all existing & potential key accounts. Manage account loyalty through in-depth understanding of key accounts business requirements. Ensure key accounts sales targets are always achieved. Identify new sales opportunities within existing accounts and retain the client-account manager relationship through up selling & cross selling.



Meghna Group of Industries

• Bangladesh
• Manufacturing
• 100 - 200 Employee

• Regional Manager

  • Sep 2012 - Apr 2016

  Developing business and maintaining close rapport with Dealers. Implementation of strategies and systems in sales and modern trade. Responsible for creating new business plan and growth plan in line with the policies of the management and as per current and future market trend. Team Development and motivate the team towards higher performance. Setting sales targets and Maximizing sales and profitability. Providing the team a stimulating and supportive environment. Maintaining and increasing standards of customer service. Show less



Abul Khair Group

• Bangladesh
• Consumer Goods
• 700 & Above Employee

• Regional Sales Officer, Trade Marketing

  • Aug 2010 - Aug 2012

  Ensure visibility at all the enlisted retail outlets. Ensure regular changeover of POSM for updated communication. Monitor retailers’ awareness of products and promotions. Building, establishing and maintaining relationship with clients. Manage existing and potential customers via personal sales visits, using face to face contact to provide a personal service. Ensure training and development of trade marketing team. Ensure visibility at all the enlisted retail outlets. Ensure regular changeover of POSM for updated communication. Monitor retailers’ awareness of products and promotions. Building, establishing and maintaining relationship with clients. Manage existing and potential customers via personal sales visits, using face to face contact to provide a personal service. Ensure training and development of trade marketing team.



Akij Corporation Limited

• Bangladesh
• Manufacturing
• 1 - 100 Employee

• Territory Officer

  • Apr 2009 - Aug 2010

  Monitoring distributors within the assigned territory. Regular market visit and market development. Monitor distributor staffs daily activities and achieve sales target. Managing systems and compliance of distributors and retailers. Analyzing and solving territory operational issues. Training and development of distributor sales and service force. Monitoring distributors within the assigned territory. Regular market visit and market development. Monitor distributor staffs daily activities and achieve sales target. Managing systems and compliance of distributors and retailers. Analyzing and solving territory operational issues. Training and development of distributor sales and service force.



ServicEngine Ltd.

• United Kingdom
• 1 - 100 Employee

• Junior Executive

  • Oct 2008 - Jul 2009

  Collect crime, criminal and political person related data from various sources like online newspapers, journals and articles. Analyze the data and making the data product for USA clients. Collect crime, criminal and political person related data from various sources like online newspapers, journals and articles. Analyze the data and making the data product for USA clients.